Do you have a product that is perfect to sell to Whole Food stores?
Would you like to know how to become a Whole Foods Vendor? If so, check out this video on the subject!
In this video, Karen Waksman walks you through what it takes to get your products sold at Whole Foods Grocery Stores.
Also, if you’ve enjoyed this video, please comment below. We would love your feedback.
And if you want to know exactly how to sell to Whole Foods check out our Retail MBA Training Program. It will show you how!
Transcript for this video:
Learn everything you need to know to become a Whole Foods vendor
Hi everyone. My name is Karen Waksman and I’m the founder of a company called Retail MBA. And today I want to talk about getting your products sold at Whole Foods. Now, the reason why I decided to create this particular segment is because I teach thousands of product companies across the country on how to get your products into stores. And people always ask me about Whole Foods. They ask me about other retailers but Whole Foods seems to come up often.
So what I wanted to do in this particular segment is to really just empower you and inspire you to succeed by giving you some nuggets of information to help you think through getting your product into that store.
Why you should be selling to Whole Foods
So let’s talk about becoming a Whole Foods supplier.
Well, there’s one thing that I can think off, right off the top of my head that I think is important for you to know. So when you try and sell your products into a major retailers say a WalGreens or a WalMart or you know, some other major retailer. What typically happens is they have one buyer who buys for all of their stores – like typically have one corporate buyer who buys products for all of their stores making it easier to become a Whole Foods vendor.
What you can sell to Whole Foods
So if you have like in a specialty food product there’s typically a specialty food buyer or something to that extent at these major retailers. And the good news is one buyer can buy lots or products or units of your product because they buy for all of their stores.
Whole Foods buys on a regional level
Now the difference between another retailer and Whole Foods is that Whole Foods actually buys on a regional level. Which I actually think is pretty cool especially for a company who kind of new to the field or who, you know, is just getting started with Whole Foods or trying to get products into Whole Foods. Because what that means for you is that you can actually potentially reach out to several different buyers within Whole Foods to potentially get your products into them.
It’s a little tricky to become a Whole Foods vendor
So let me explain.
If you go after a WalGreens or like some other major retailer, right? And you know that buyer doesn’t like your product, you pretty much can’t get your product into that store until another buyer shows up or there’s some other reason why you can’t get that product to that store. So you know the buyer says “No” it kind of shuts you down.
The advantage of becoming Whole Foods vendor
But with Whole Foods, they set it up regionally. So there’s a buyer who buys products just that region. There’s so many variables of regions that they’re responsible for. So what that means to you is that, you know, there is one buyer for one region, and another buyer for another region, and so forth. So you can conceivably reach out to one buyer at Whole Foods. A buyer can say yes to you: that would be great and you can sell your products to them for that region. Or they could say No to you. But either way you have several other buyers within Whole Foods that you can sell to.
There are many advantages once you become a Whole Foods vendor
My purpose in explaining this to you is that there’s lots of opportunity to sell to Whole Foods. One buyer might not have enough budget to buy your product but in another region, that same buyer, might be able to buy products for that particular region. So the ultimate goal here is to help you make money. And so if you know that, if one Whole foods buyer says No to you, can go to another Whole foods region and find that buyer and reach out to them accordingly.
Learn how to approach, pitch & sell to Whole Foods stores
SO that’s just some food for thought on getting your products into Whole Foods. And obviously if you want to learn the exact steps from start to finish on how to get a product into Whole Foods, please take a look at my Retail MBA training program. It is the most comprehensive course available today on the subject to selling to Whole Food stores. Anyways, I hope that provided value for you.
Please take a look at the links below this video to get additional information on how to become a Whole Food vendor & about Retail MBA and also please make sure to take a look at the other training videos I’m creating on different retailers. I’m giving just, you know, nuggets of information that really support you in helping you get your products into stores.
So anyways, I really hope that provided value for you. And I look forward to continuing this conversation with you.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!