Do you have a product that’s perfect for Whole Foods? Would you like to know how to become a Whole Foods Vendor? If so, check out this video on the subject!
In this video, Karen Waksman walks you through what it takes to get your products sold at Whole Foods Grocery Stores.
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And if you want to know exactly how to sell to Whole Foods check out our Retail MBA Training Program. It will show you how![feature_box style=”2″ only_advanced=”There%20are%20no%20title%20options%20for%20the%20choosen%20style” alignment=”center”]
Transcript for this video:
Hi everyone. My name is Karen Waksman and I’m the founder of a company called Retail MBA. And today I want to talk about getting your products sold at Whole Foods. Now, the reason why I decided to create this particular segment is because I teach thousands of product companies across the country on how to get your products into stores. And people always ask me about Whole Foods. They ask me about other retailers but Whole Foods seems to come up often. So what I wanted to do in this particular segment is to really just empower you and inspire you to succeed by giving you some nuggets of information to help you think through getting your product into that store.
So let’s talk about Whole Foods.
Well, there’s one thing that I can think off, right off the top of my head that I think is important for you to know. So when you try and get your products into a major retailers say a WalGreens or a WalMart or you know, some other major retailer. What typically happens is they have one buyer who buys for all of their stores – like typically have one corporate buyer who buys products for all of their stores. So if you have like in a specialty food product there’s typically a specialty food buyer or something to that extent at these major retailers. And the good news is one buyer can buy lots or products or units of your product because they buy for all of their stores.
Now the difference between another retailer and Whole Foods is that Whole Foods actually buys on a regional level. Which I actually think is pretty cool especially for a company who kind of new to the field or who, you know, is just getting started with Whole Foods or trying to get products into Whole Foods. Because what that means for you is that you can actually potentially reach out to several different buyers within Whole Foods to potentially get your products into them.
So let me explain.
If you go after a WalGreens or like some other major retailer, right? And you know that buyer doesn’t like your product, you pretty much can’t get your product into that store until another buyer shows up or there’s some other reason why you can’t get that product to that store. So you know the buyer says “No” it kind of shuts you down. But with Whole Foods, they set it up regionally. So there’s a buyer who buys products just that region. There’s so many variables of regions that they’re responsible for. So what that means to you is that, you know, there is one buyer for one region, and another buyer for another region, and so forth. So you can conceivably reach out to one buyer at Whole Foods. A buyer can say yes to you: that would be great and you can sell your products to them for that region. Or they could say No to you. But either way you have several other buyers within Whole Foods that you can sell to.
My purpose in explaining this to you is that there’s lots of opportunity to make money at Whole Foods. One buyer might not have enough budget to buy your product but in another region, that same buyer, might be able to buy products for that particular region. So the ultimate goal here is to help you make money. And so if you know that, if one Whole foods buyer says No to you, can go to another Whole foods region and find that buyer and reach out to them accordingly.
SO that’s just some food for thought on getting your products into Whole Foods. And obviously if you want to learn the exact steps from start to finish on how to get a product into a retailer such as Whole Foods, please take a look at my Retail MBA training program. It is the most comprehensive course available today on the subject to selling to stores. Anyways, I hope that provided value for you. Please take a look at the links below this video to get additional information about Retail MBA and also please make sure to take a look at the other training videos I’m creating on different retailers. I’m giving just, you know, nuggets of information that really support you in helping you get your products into stores.
So anyways, I really hope that provided value for you. And I look forward to continuing this conversation with you with other t[/feature_box]