If you have a product that you think would be perfect for Wal-Mart then consider entering their Get on the Shelf contest for inventors!
Wal-Mart has developed a contest whereby the winner receives a purchase order from them…cool! You can enter to win by checking out their GetOnTheShelf.com website. The contest is mostly geared for small product companies and inventors.
You basically fill out a form on their website and attach a video of your product. If you are chosen for round two of the contest, you will have to get people to vote for your product – the most votes win!
Here’s the deal with these contests though, you are up against thousands of applicants. So you are going to have to get creative on the best way to win this contest. I know this is a little sneaky, but maybe hire an awesome internet marketer to drive traffic to your page on the Wal-Mart site? Do what you gotta do to get eyeballs to their website! That is probably one of the reasons they are doing this contest in the first place :-).
Either way, the exposure for your product while in this contest could be awesome for you! At least people will know what you’re up to. Yay!
By the way, the contest winner get’s their product on Walmart.com not Walmart stores! The reason I mention this is because you need to make sure you have great pictures of your product. People will not have the ability to touch and feel your product like they would in stores, so awesome pictures of your product will help you! Some products don’t photograph well. If this is your product, then this might not be an ideal contest for you. It’s your call! I just thought it was important to mention.
Anyhow, I just wanted to share this information about this contest because I know many of you are dreaming of getting a purchase order from Walmart. I hope this helps!
All the best,
P.S. If you are interested in getting your products on retail shelves without a contest, check out my training and mentoring program – Retail MBA!