Do you have a product that is perfect for Toys R Us?
Karen Waksman, founder of Retail MBA, recently shared her tips on how to get a product into Toys R Us. In her video, she discussed the competitive nature of the toy industry and how to stand out from the competition.
Selling to Toy R Us
The toy industry is a highly competitive market, with major brands taking up most of the store shelves. To stand out, it’s important to come up with something new and innovative, or to have proven sales.
Go After Toys R Us First
When it comes to selling a product to Toys R Us, Karen recommends going after Toys R Us first. It’s important to remember that all competitors are also reaching out to Toys R Us, so it’s important to have a message that stands out.
Consider Other Retailers
If Toys R Us says no, Karen recommends going after other retailers who sell toy products. This includes major retailers such as Walmart, Target, and Walgreens. By selling to different retailers, it’s possible to build a brand and prove sales.
Getting Started with Toys R Us as a Vendor
Getting a product into Toys R Us is a competitive process. To stand out, it’s important to come up with something new and innovative, or to have proven sales. If Toys R Us says no, consider going after other retailers who sell toy products. For more information on how to approach, pitch, and sell to retailers such as Toys R Us, check out Karen’s Retail MBA training program.
Transcript of This Training…
How to Sell a Product to Toys R Us and Become a Toys R Us Vendor
People always ask me “Karen, how do I get my products into Toys R Us? I have this great toy product and I really want to get it in Toys R Us. Do you have any tips or quick suggestions that can support me in getting my product into Toys R Us?” .
First thing generally, toy industries in the retail space are pretty competitive. There are these major brands that take over the store shelves. The problem with that is when it’s a very competitive market, you have to either come up with something new, innovative or you have to prove a lot of sales because that’s usually what happens with these types of retailers, since they are already packed in with products that are already selling.
It’s very competitive. They’re going to look for interesting and innovative products or products that are already doing really well and have some reason why the buyers are going to believe that your products are going to sell in their stores. The reason for that is because if you want to sell in Toys R Us. Our recommendation is if that is your dream, always go after Toys R Us first. But also know that all of your competitors who have toy products are reaching out to Toys R Us too.
However, the problem is that when it gets to that type of thing, the buyers tend to say “no more”, but that doesn’t mean you don’t have a great product and it doesn’t mean that you should go after retailers, and it doesn’t mean you should ultimately end up selling to Toys R Us.
Go after Toys R Us, start and see if they will be interested in your product. There are ways to cultivate a magical message to get the products into that retail store. If they say no to you, another recommendation is to go to other retailers who sell toy products. All the major retailers sell toy products, a lot of them – Walgreens, Walmart, Target, all sorts of department stores. They sell different toys. Go after all those different retailers, start building out your business because some of your competitors aren’t even thinking about going after different types of retailers beyond just the toy industry. That’s a thing to consider, that’s how you grow and build your brand. You start getting your products to all the different retailers, then you go after that really super competitive retailer. You should still always try, but if they say no to you, you should always go back with some proven sales and then try to get your products to that retail store.
I hope that provided value for you. If you want to know exactly how to approach, pitch, and sell the retailers such as Toys R Us, please take a look at the link below Retail MBA Training Program. It teaches you exactly how to do that, how to get started today with selling the chain stores. Thanks so much.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!