Toys R Us Vendor

ToysRus Vendor

Do you have a product that is perfect for Toys R Us?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Toys R Us!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Toys R Us. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

Karen Waksman

Founder and CEO, Retail MBA Brands


Phone: 1-855-Retail-2

Email: info (at)

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here:

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

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Podcast: Download (Duration: 3:04)

Transcript of This Training…


How to Sell a Product to Toys R Us and Become a Toys R Us Vendor

People always ask me “Karen, how do I get my products into Toys R Us? I have this great toy product and I really want to get it in Toys R Us. Do you have any tips or quick suggestions that can support me in getting my product into Toys R Us?” .

First thing generally, toy industries in the retail space are pretty competitive. There are these major brands that take over the store shelves. The problem with that is when it’s a very competitive market, you have to either come up with something new, innovative or you have to prove a lot of sales because that’s usually what happens with these types of retailers, since they are already packed in with products that are already selling.

It’s very competitive. They’re going to look for interesting and innovative products or products that are already doing really well and have some reason why the buyers are going to believe that your products are going to sell in their stores. The reason for that is because if you want to sell in Toys R Us. Our recommendation is if that is your dream, always go after Toys R Us first. But also know that all of your competitors who have toy products are reaching out to Toys R Us too.

However, the problem is that when it gets to that type of thing, the buyers tend to say “no more”, but that doesn’t mean you don’t have a great product and it doesn’t mean that you should go after retailers, and it doesn’t mean you should ultimately end up selling to Toys R Us.

Go after Toys R Us, start and see if they will be interested in your product. There are ways to cultivate a magical message to get the products into that retail store. If they say no to you, another recommendation is to go to other retailers who sell toy products. All the major retailers sell toy products, a lot of them – Walgreens, Walmart, Target, all sorts of department stores. They sell different toys. Go after all those different retailers, start building out your business because some of your competitors aren’t even thinking about going after different types of retailers beyond just the toy industry. That’s a thing to consider, that’s how you grow and build your brand. You start getting your products to all the different retailers, then you go after that really super competitive retailer. You should still always try, but if they say no to you, you should always go back with some proven sales and then try to get your products to that retail store.

I hope that provided value for you. If you want to know exactly how to approach, pitch, and sell the retailers such as Toys R Us, please take a look at the link below Retail MBA Training Program. It teaches you exactly how to do that, how to get started today with selling the chain stores. Thanks so much.



Author: Karen Waksman

Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too! Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!