Do you have a product perfect for Toys R Us?
Karen Waksman, the founder of Retail MBA recently shared insights on how to successfully get your product into Toys R Us! In her short video training, Karen discuss what to do and quick tips and strategies to help you get started!
Selling to Toys R Us
The toy industry is known for its cutthroat competition with brands occupying most of the store shelves. To make your mark it’s crucial to introduce something innovative or present a track record of proven sales.
Prioritize Approaching Toys R Us
When targeting Toys R Us as a retailer, Karen suggests focusing your efforts on them. Keep in mind that all competitors are vying for their attention well so its essential to craft a message that truly stands out.
In the event that Toys R Us declines your offer Karen advises exploring retailers specializing in toy products. This could include known names like Walmart, Target or Walgreens. By diversifying your partnerships you can establish your brand. Demonstrate successful sales.
Getting Started as a Vendor with Toys R Us
Becoming a vendor for Toys R Us is a process due to competition, in the industry.
In order to make an impression it is crucial to offer something groundbreaking or demonstrate a track record of successful sales. If you receive a rejection, from Toys R Us it may be worth exploring outlets that specialize in selling toys. To gain insights on strategies for approaching, pitching and selling to retailers, like Toys R Us I recommend checking out Karens Retail MBA training program.
Transcript of This Training…
How to Sell a Product to Toys R Us and Become a Toys R Us Vendor
People often come to me with the question “Hey Karen how can I get my toy product on the shelves of Toys R Us? I really want it to be available there. Any tips or suggestions you can offer to help me achieve this?”
Well the toy industry is quite competitive, in the space. Those big brands tend to dominate the store shelves, which can be a challenge. When faced with such a market you need either an innovative idea or impressive sales figures. These retailers already have plenty of products selling well so you need to convince them why your product will sell too.
It’s a game there! They’re on the lookout for innovative items or products that are already performing well. You must provide reasons for their buyers to believe that your product will fly off their shelves. If Toys R Us is your dream destination go for it!. Keep in mind that many other competitors, with toy products are also approaching Toys R Us.
However the issue arises when it comes to scenarios as potential buyers often express their hesitation. However this should not discourage you from having confidence, in your product or pursuing opportunities with retailers like Toys R Us.
Approaching Toys R Us
One suggestion is to approach Toys R Us and gauge their interest in your product. It’s possible to craft a message that could help secure shelf space in their stores. In case they decline another recommendation would be to explore retailers specializing in toy products. There are outlets like Walgreens, Walmart, Target and department stores that offer a wide range of toys. By approaching these retailers you can expand your business horizons as many of your competitors may not be considering strategies, beyond the toy industry alone. It’s crucial to consider this approach as it allows for brand growth and expansion. First target retailers. Establish a presence there before eventually pursuing highly competitive ones.
It’s always worth giving it a shot even if someone rejects you. In cases it’s an idea to come back with some proven sales and then make another attempt to persuade the retail store to carry your products.
I hope this information was helpful, to you. If you’re interested in learning the approach, pitch and selling techniques for retailers, like Toys R Us I recommend checking out the Retail MBA Training Program through the link. It provides guidance on how to accomplish that and get started with selling your products in chain stores. Thank you much.
Step-by-step training on how to sell to major retailers
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!