How Do I Get My Product in Stores – Fast?
Do you have a product that you think would be perfect for chain stores?
Have you wondered…how do i get my product in stores as quickly as possible?
If so, check out this new training video on the subject!
Also, if you like this content, you will probably LOVE Retail MBA – a Training and Coaching System that will teach you how to get your products into chains stores, now!
Either way, I would love your comments and/or feedback below.
To Your Success,
Founder and CEO, Retail MBA Brands
Email: info (at) RetailMBA.com
P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
Here are 4 Easy Ways to Work with Us:
1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com
2) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass
3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done
4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA!
We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com
Transcripts for this Video Here:
How Do You Get My Product in Stores – Hey everyone. This is Karen Waksman, founder of Retail MBA. And in this particular segment, we’re going to be covering how to get my product in stores fast. Now, if you’ve ever tried to sell to a chain stores, you’ll probably be wondering what I’m talking about because it isn’t fast to get a product into a store. But, on occasion, there are things that you can do to help move things along. So if you’re not getting any responses from buyers or you’re really getting stuck, I’m going to give you one strategy that I use. It’s not always my favorite strategy, but it is a strategy if I’m getting stuck or I want to move forward or I want to get my products into chain stores much faster than usual. So the way that I do it is that I will actually reach out to the assistant buyer.
And I will ask them to set me up with an appointment for vendor day. So let me explain these two things. So first of all, if you don’t know this, all buyers start out as assistant buyers. That’s usually how it works in the chain store business. They usually have to go through some training process, so they all start out as assistants and then ultimately they become buyers. So there’s always an assistant buyer around for the buyer. So just know that. So what I’ll do is I will actually reach out to the assistant buyers when I want to get a meeting for something called vendor day. So what’s vendor day? Vendor day is the day of the week or month or quarter that a chain store buyer will schedule time where people who want to be vendors fly into the corporate office and ultimately try and sell their products to them.
So it’s a day where 10 vendors will come in every 15 to 30 minutes and pitch their products to that buyer. And then ultimately, if the buyer likes that product, they will actually get them probably a purchase order and move forward. So the key here is that you can get a meeting with the chain store buyer during one of these vendor days. And so the way to get a meeting at vendor day is to call the assistant buyer. You don’t call the buyer for this. You call the assistant buyer. So you got to figure out who the assistant buyer is, and then ultimately reach out to them and say, “Hey, I would like to be part of your next vendor day.” And then they, a lot of times, will get you on the schedule. And that’s a quick way of getting your products in front of chain stores and ultimately in front of the chain store buyers.
And hopefully they’ll like your product and will buy your product. Now, I actually try and avoid vendor day typically because if I can actually have a meeting with a buyer on a one-on-one basis, that’s not on the same day as all my competitors, I’d rather do that. I’d rather have sole focus and energy from that buyer. And when they’re meeting with 10 other potential vendors, it’s not always the best situation, right? Because they’re not always focused on me. So I will always use my strategies and my tactics to get products to the stores, the tactics that I explain in Retail MBA, my program. But ultimately, vendor day is one way that you can get a product into stores fairly quickly, because you can actually streamline the approach, get a meeting with that buyer for the next vendor day. And they do these fairly often, right?
So that’s the good news, because again, they’re always looking for new, interesting, innovative products. So if you want to get your products into a chain store fast and in front of that buyer, that’s the quickest way to do it. You have to get a meeting with the buyer. You have to get a buyer to take a look at your product, and that’s one way of doing it. So anyways, I hope that provides value. This is Karen Waksman with Retail MBA. If you want to learn more about how the entire process of getting a product into the store works, please check out Retail MBA, my actual program. Otherwise, please leave your comments below. I hope this provides value and please be on the lookout for the additional content that I create. Thanks.