How Do I Get My Product in Stores – Fast?
In this short video training, we will explore a strategy that can speed up the process of getting your products into chain stores. While selling to chain stores can often be time consuming there are strategies to expedite it. One effective approach is to connect with the buyer and request an appointment, for a vendor day.
Understanding the Role of Assistant Buyers
It’s worth noting that all buyers in the chain store industry more often then not start off as assistant buyers. They undergo training before becoming full-fledged buyers. Consequently, there is always a buyer to support the main buyer. This presents an opportunity for you to leverage their role to your advantage!
How Can I Get My Product on Store Shelves Quickly?
Vendor day refers to a designated day—whether its weekly, monthly or quarterly—when a chain store buyer allocates time for potential vendors to showcase their products. During these sessions around 10 vendors are given 15 to 30 minutes each to present their offerings to the buyer. If the buyer finds a product appealing they may proceed with placing a purchase order and moving forward with that vendor.
Securing a Meeting on Vendor Day
To secure a meeting, on vendor day it is advisable to reach out to the buyer rather than approaching the main buyer themselves.
To find out who the assistant buyer is you should reach out to them. Express your interest, in participating in the upcoming vendor day. Usually they will assign you a time slot during the event.
There are advantages and disadvantages to participating in a vendor day. On one hand it can be a way to showcase your products to chain store buyers and secure purchase orders. However it’s important to consider that having a meeting with a buyer on a day may offer more benefits. During vendor day the buyers attention might be divided among vendors so having their attention when presenting your product is always preferable.
It’s also worth exploring strategies besides vendor days, for getting your products into chain stores. Karen Waxman, the founder of Retail MBA provides tactics and strategies in her program that can help entrepreneurs successfully navigate this process. By exploring these approaches you can increase your chances of success.
Get My Product into Stores
If you’re eager to get your products into chain stores one option is to contact the assistant buyer and request a meeting specifically during vendor day.
Vendor day offers you the opportunity to showcase your products directly to the buyer increasing the possibility of securing a purchase order. Nevertheless it’s crucial to explore strategies and make use of the resources offered by Retail MBA in order to maximize your chances of achieving success.
To gain insights, into the process of getting your product stocked in a store I highly recommend checking out the Retail MBA program.. Remember to leave your comments. Stay connected for content, from Karen Waksman.
Transcript Outline for How to Get My Product in Stores...Fast!
Hey Everyone! I am Karen Waksman, the founder of Retail MBA. In this discussion we will focus on methods to expedite the process of placing your products in chain stores. Although it is commonly known that selling to chain stores can be a lengthy procedure. There are tactics available that can speed things up. Today. I will highlight one particular strategy that aids in moving forward swiftly and overcoming obstacles during this process. To accelerate matters. I reach out to assistant buyers and request an appointment for a vendor day. Before we delve into the details further.
It is crucial to recognize that all buyers within the chain store industry start as assistant buyers. They undergo training and gradually progress until they eventually become full fledged buyers. Assistant buyers play a vital role in supporting the primary buyer throughout their journey. Understanding this hierarchy is essential for effectively implementing our strategy. Now let us explore precisely what a vendor day entails.
A vendor day is when chain store buyers schedule meetings with potential vendors on a specific day or within a designated period of time. On this occasion vendors visit the corporate office and showcase their products directly to the buyer. Typically each vendor is given a 15 to 30 minute time slot dedicated to pitching their products. If the buyer finds a product appealing during this encounter. They may proceed by issuing a purchase order which ultimately leads to inclusion in the chain store lineup.
In order for you to secure a meeting on such an important day like vendor day it is imperative that you contact assistant buyers directly as they are responsible for scheduling and organizing these events. Take time conducting thorough research in order to identify which specific assistant buyer(s) are associated with your chosen chain store target(s). Reach out personally expressing your keen interest in participating during their upcoming vendor day event(s). Many times. They will gladly add you onto their schedule thereby allowing you an opportunity to present your products directly to the primary buyer.
It is worth mentioning that while vendor day can be an expeditious way to expose your products to chain store buyers. It is not always my first choice strategy. I personally find that one on one meetings with the buyer on a separate day from vendor day are more preferred. In order to enhance your chances of success.
It is important that the buyers attention and focus are fully devoted during meetings. By eliminating distractions from competing vendors I am able to effectively showcase my products without any interruptions. The strategies and tactics taught in Retail MBA have proven successful in securing these one on one meetings with buyers.
There are advantages to participating in vendor days if you wish to swiftly present your products directly to chain store buyers. This approach streamlines the process by providing direct access to decision makers. Fortunately chain stores regularly organize vendor days as they are constantly on the lookout for innovative and exciting products. By securing a meeting during one of these events you considerably increase your chances of rapidly getting your products into chain stores. To summarize. Securing a meeting with the buyer is crucial if you aim to get your products into chain stores quickly. Vendor days offer an avenue where multiple vendors can present their offerings. While exploring other strategies is advisable as well. Participating in vendor days can serve as an effective shortcut for getting your products in front of chain store buyers promptly. Remember the importance of establishing a connection with the assistant buyer and expressing interest in future vendor day participation.
I hope this information has been valuable to you. If you want to delve deeper into the entire process of getting your products into stores. I invite you to explore Retail MBA, where comprehensive guidance is provided. Feel free to leave your comments below and stay tuned for more content from me.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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