Ecommerce Vs. Retail
A lot of business people are in ecommerce today. They work hard to sell their products in online shopping sites like Amazon and get help from marketing platforms like Marketing 360 because they think that it’s the only best way to get their products out there.
But while ecommerce strategies are great, the reality is that there is a lot of money in retail if they try exploring it. It’s not true that ecommerce marketing is all that’s left as an option for entrepreneurs.
Brick and mortar stores are still very much alive today. In fact, almost all products are still being sold in physical stores and a lot of business people that have already reached out to retail chain stores have earned a ton of money.
Several ecommerce marketing tips will tell you to stick to online selling only. But by diversifying your efforts, you can get more in selling your physical product. To learn more about what I’m talking, go ahead and check out my new video on ecommerce vs. retail.
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Karen Waksman, Retail MBA
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Transcript For Video Listed Here…
So let’s talk about ecommerce vs retail. I meet a lot of people in my business who strictly sell on ecommerce channels. They sell on their websites, they sell on Amazon, and they do social media campaigns and really work hard online.
And the reason they do that is because sometimes it just makes more sense for them and they understand ecommerce better. Sometimes it’s because it’s just quick to throw up a product on Amazon and so forth.
But sometimes it’s because they believe that retail is no longer going to be in existence in a very short period of time, and they’ve heard about all the opportunities and all the things that are happening with retailers and how they’re closing shop and so forth. And they think that Amazon is taking over while retail is shrinking. So they assume that staying on ecommerce makes the most amount of sense.
Well, I’m here to tell you that over 90 percent of all products are still currently being sold in brick and mortar stores. Yes, over 90 percent. Now, this will slowly change. But I’m here to tell you that at the time when everybody’s thinking that retail is down and under, there’s people who are making multimillion dollar deals with just one retail chain store.
So, I’m going to share with you that because of the fact that I’ve been teaching people how to get their products to retail chain for almost a decade now and I’ve been selling retail myself for almost two decades, I can wholeheartedly say that retail is not going anywhere and this is the perfect time for a person with a physical product to get their products in retail chains.
Retailers are literally just changing how they are doing things. They are leveraging their ecommerce sites to grow sales, to compete with the online market and so forth. However, retailers are definitely utilizing their physical stores in many new ways and you’ll be seeing a lot of evolution in retail that is definitely not going away. At least anytime soon. And so please, don’t shrink your revenue opportunity simply because you’re hearing rumors.
Anyway, if you’d like to learn exactly how to approach, pitch, and sell to retail chains like Walmart, Macy’s, CBS, Kroger’s Grocery Store, GNC, or whatever it is, I highly recommend exploring our website retailmba.com. We have a bunch of free contents on exactly how to reach out to retailers if you don’t know how. We also teach strategies for those of you who have already been selling to retailers and want to grow your business.
All you have to do is go to retailmba.com and sign up for some of our free contents. And or take a look at our next upcoming live event to our training systems and our coaching programs. We’d love to help you learn more about how to get your products in stores. One chain store order can make you millions and millions of dollars. I have clients who just sell to one retailer and sell on their websites and through Amazon channels. They are diversifying their efforts and making a ton of money and I wish that for you.