Do you have a product perfect for Dicks Sporting Goods Stores?
If your product is ideally suited for this sporting goods retailer, check out our new training video on some quick tips and strategies on ‘Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods Vendor and Become a Dicks Sporting Goods Vendor.’
This is a massive retail chain that can scale your business exponentially!
Just click on the video to watch!
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Founder and CEO, Retail MBA Brands
Email: info (at) RetailMBA.com
P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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Transcript for “Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor.”
Three. Hey, everyone, this is Karen Waksman, founder of Retail MBA. Today, I wanna talk about a retailer called Dick’s Sporting Goods. Now the reason I decided to create this particular training is because if you have a sporting good product, you’re probably thinking about Dick’s Sporting Goods, right? I mean how could you not? It’s a really big retail chain. They have over 670-something retail stores that they’re responsible for as of this date and they’re growing, so they have a tremendous buying power.
Any time you have a sporting good products, you usually tend to try and go after the niche retailers, which makes a lot of sense. If I have a consumer electronics product, most people will want to go after Best Buy, right? If I have any sorts of product, I try to go after that niche retailer. That’s what everybody thinks when they’re going after retail stores.
What would I say about Dick’s? Well, to be honest with you, as someone who’s sold millions of products to retailers, my actual go-to move would not be Dick’s first of all. It would actually be all the other retailers that your competitors are probably not thinking about, so let me explain. If I have a sporting goods products, the go-to move would be go to Dick’s, right? But as a rep who’s done well, I would actually go to the retailers like department stores who have a sporting goods section or Sears of the world or Walmart of the world or anywhere else where they might have less shelf space but they do have sporting goods section of the store.
I like going after those retailers ’cause a lot of my competitors are not even thinking about some of those retailers, but they definitely are thinking about retailers like Dick’s. Does that make sense? It’s not that I wouldn’t go after Dick’s. It’s not that I’m not going to go after them anyhow and that I’m not going to try to get my products in the stores, but those niche retailers tend to say no to you more than the other types of retailers and that’s my point in sharing that.
Again, if you have a sporting goods product, definitely go after them, but just think about that and don’t feel bad. What happens when people who have new products and they don’t understand the retail industry is they’ll follow what everybody else does and they’ll go after their favorite retailer, again, like the most common one and that retailer will say no to them and then they will kind of feel depressed and think that their product isn’t great, and it’s actually not true. It’s just ’cause all your competitors are going after them.
My recommendation is to not follow protocol. Start going after all the other retail chains. Get your products into those stores first and then have a really compelling story to go back to Dick’s because Dick’s has, you know, they’re such a niche retailer, they like it when you have a story. They like it when you have products sold in other retailers and so forth and so that’s really inspiring to them. That’s exciting to them and then they’ll be more inclined to buy.
I hope that makes sense for you. Anyways, if you wanna know what to say to these buyers, at Dick’s or any of these other retail chains, it’s a whole other video, whole other explanation. If you wanna learn how to do that, take a look at my website retailmba.com. I actually have a free training video series that walks you through a lot of that. Definitely check that out. All you got to do is put in your email address or if you want to take a look at my full retail MBA training program, that one’s powerful. That’s, in a weekend, you’ll know everything there is know about selling to big chain stores. You can start going after retailers next week. I mean it’s so powerful.
Either way, you’ll get so much value and I’d love to explain more and teach you what to say to these retailers to get them to buy ’cause I just wanna get you guys in stores. This is Karen Waksman with Retail MBA. I hope this information provided value and I’ll see you in the next video. Thanks so much.