Dicks Sporting Goods Vendor - How to Sell to Dicks Sporting Goods

How to Sell to Dicks Sporting Goods & Become a Dicks Sporting Goods Vendor


Do you have a product perfect for Dicks Sporting Goods Stores? 

Karen Waksman, founder of Retail MBA, recently discussed how to become a vendor for Dicks Sporting Goods. Dicks Sporting Goods is a major player in the sporting goods industry, with 670 stores selling a variety of products, including electronics, clothing, and more.

However, due to the popularity of the retailer, it can be difficult to become a vendor for Dicks Sporting Goods. Waksman recommends targeting other retailers that sell sporting goods, as they may be more open to taking a risk on a new product. She also recommends attending her upcoming 90-minute webinar to learn more about how to approach, pitch, and sell to retailers like Dicks.

Here are some tips to consider when selling to Dicks Sporting Goods:

  • Don’t ignore retailers like Dicks just because they specialize in sporting goods. They may be open to purchasing your product even if it’s not in that particular category.
  • Be aware that you may get rejected by Dicks, and it may have nothing to do with your product.
  • Don’t get emotionally tied to what happens in the initial contact.
  • Look for other retailers that sell sporting goods that your competitors may not be thinking about.
  • Consider attending Waksman’s upcoming webinar to learn more about how to approach, pitch, and sell to retailers like Dicks.

Ultimately, Waksman recommends targeting other retailers that sell sporting goods before approaching Dicks Sporting Goods. If Dicks rejects your product, don’t take it personally, as it may have nothing to do with your product. With the right approach, you can make millions of dollars with Dicks Sporting Goods.

If you’re interested in learning more about how to become a vendor for Dicks Sporting Goods, click here to attend Waksman’s upcoming webinar. Click on the top link of this page to sign up for FREE.

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(For those of you who prefer to read this content, transcription is included as well below!)

Transcript for “Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods Video

sell to dicks sporting goods

Learn everything you need to know to become a Dick’s Sporting Goods vendor

Hey, everyone, this is Karen Waksman, founder of Retail MBA. Today, I want to talk about a retailer called Dick’s Sporting Goods. Now the reason I decided to create this particular training is because if you have a sporting good product, you’re probably thinking about Dick’s Sporting Goods, right? I mean how could you not? It’s a really big retail chain.

Dick’s Sporting Goods have over 670-something retail stores that they’re responsible for as of this date and they’re growing, so they have a tremendous buying power.

What you need to know as a Dick’s Sporting Goods vendor

Any time you have a sporting good products, you usually tend to try and go after the niche retailers Which makes a lot of sense. If I have a consumer electronics product, most people will want to go after Best Buy, right? If I have any sorts of product, I try to sell to a niche retailer. That’s what everybody thinks when they’re going after retail stores.

Why you should be selling to Dick’s Sporting Goods

What would I say about Dick’s? Well, to be honest with you, as someone who’s sold millions of products to retailers, my actual go-to move would not be Dick’s first of all. It would actually be all the other retailers that your competitors are probably not thinking about, so let me explain. If I have a sporting goods products, the go-to move would be go to Dick’s, right? But as a rep who’s done well, I would actually go to the retailers like department stores who have a sporting goods section or Sears of the world or Walmart of the world or anywhere else where they might have less shelf space but they do have sporting goods section of the store.

Once you are selling to other realtors you will be more likely to be able to become a Dick’s Sporting Goods vendor

I like going after those retailers ’cause a lot of my competitors are not even thinking about some of those retailers, but they definitely are thinking about retailers like Dick’s. Does that make sense? It’s not that I wouldn’t go after Dick’s. It’s not that I’m not going to go after them anyhow and that I’m not going to try to get my products in the stores, but those niche retailers tend to say no to you more than the other types of retailers and that’s my point in sharing that.

How to sell your products into Dick’s Sporting Goods local retail stores

Again, if you have a sporting goods product, definitely go after them, but just think about that and don’t feel bad. What happens when people who have new products and they don’t understand the retail industry is they’ll follow what everybody else does and they’ll go after their favorite retailer, again, like the most common one and that retailer will say no to them and then they will kind of feel depressed and think that their product isn’t great, and it’s actually not true. It’s just ’cause all your competitors are going after them.

My recommendation is to not follow protocol when you want to sell to Dick’s Sporting Goods

Start going after all the other retail chains. Get your products into those stores first and then have a really compelling story to go back to Dick’s because Dick’s has, you know, they’re such a niche retailer, they like it when you have a story. They like it when you have products sold in other retailers and so forth and so that’s really inspiring to them. That’s exciting to them and then they’ll be more inclined to buy.

I hope that makes sense for you. 

Become a Dicks Sporting Goods Vendor

Learn how to approach, pitch & sell to Dick’s Sporting Goods stores

Anyways, if you wanna know what to say to these buyers, at Dick’s or any of these other retail chains, it’s a whole other video, whole other explanation. If you wanna learn how to become a Dick’s Sporting Goods vendor that, take a look at my website retailmba.com. I actually have a free training video series that walks you through a lot of that. Definitely check that out. All you got to do is put in your email address or if you want to take a look at my full retail MBA training program, that one’s powerful. That’s, in a weekend, you’ll know everything there is know about selling to big chain stores. You can start going after retailers next week. I mean it’s so powerful.

If you become a Dick’s Sporting Goods vendor it is a tremendous opportunity for your business

Either way, you’ll get so much value and I’d love to explain more and teach you what to say to these retailers to get them to buy ’cause I just wanna get you guys in stores. This is Karen Waksman with Retail MBA. I hope this information provided value and I’ll see you in the next video. Thanks so much.

Step-by-step training on how to sell to major retailers

We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of making money with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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Dicks Sporting Goods Vendor
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How to Sell to Dicks Sporting Goods & Become a Dicks Sporting Goods Vendor
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How to Sell to Dicks Sporting Goods & Become a Dicks Sporting Goods Vendor
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If your product is ideally suited for this sporting goods retailer, check out our new training video on some quick tips and strategies on ‘Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods Vendor and Become a Dicks Sporting Goods Vendor.’
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RetailMBA
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