Do you have a product that’s perfect for Starbucks? Would you like to know how to become one of the Starbucks Coffee Suppliers? If so, check out this video on the subject!
In this video, Karen Waksman walks you through what it takes to get your products sold at Starbucks.
Also, if you’ve enjoyed this video, please comment below. We would love your feedback.
And if you want to know exactly how to sell to Starbucks Stores check out our Retail MBA Training Program. It will show you how!
Transcript for this video:
Hey everyone! My name is Karen Waksman and I’m the founder of a company called Retail MBA. And today I want to talk about how to become a Starbucks coffee suppliers!
Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and when I’m speaking to these people, they’re always asking me about certain retailers. And Starbucks seems to be coming up lately because people have specialty products that they’d love to see at Starbucks stores. So, I wanted to just take a minute to give you some quick tips and things to think about in regards to selling to Starbucks to really support you and help you win.
So, let’s talk about Starbucks. You walk into a Starbucks. It’s obvious, very, very busy coffee shop. They have huge buying power. But the issue with Starbucks is that they have very limited shelf space there. You only see some products around the counter area. So, it’s very small. Doesn’t have a lot of room for you to bring a product in. So, yes, it’s a very competitive space. And the people who actually get products into those stores, into Starbucks, have succeeded tremendously. But it’s very competitive. Mostly, because again, they don’t have the room to put new products in.
So, what do you do with that? Well when you’re dealing with the really highly competitive place like Starbucks, it is important to think about whether or not your product will make an impact at their stores. And so, let me give you an example of that.
Somebody I know had a Power Bar that was all natural and they really believed in this product. And so, they had this vision of getting the product into Starbucks. So they reach out to Starbucks, and Starbucks said ‘No.’
Now, this person wouldn’t give up – kept keeping in touch. One day, Starbucks decided that they were going have more products in their stores that were natural. So, all of a sudden, the concept of having a Power Bar in that store made sense. This person finally got their Power Bars into all of the Starbucks. I think they sold over half a million units just from one order from Starbucks. It was tremendous!
Now, my point in telling you this is that number one, it’s possible. It was a smaller company. And they were, probably, just like you. Trying to make money and trying to figure things out. So what they did was let Starbucks know about their product and kept in touch. But most importantly, made sure that their product was in alignment with what Starbucks was looking for.
Anyways, I hope this provided value for you. Please be on the lookout for additional videos that I create on getting your products into stores. I’m trying to focus in on different retailers that people ask me about. Also, if you’re interested in learning the exact steps of how to reach out to Starbucks and how to reach out to other retailer out there, you’ll probably, absolutely, love my Retail MBA program. And if you want to learn more about that, please take a look at the link below this video.[/feature_box]