If you’re interested in becoming a supplier for Starbucks and learning how to sell your products to them, you’ve come to the place! In this short video training, Karen Waksman, the founder of Retail MBA, shares some tips and considerations when it comes to selling to Starbucks.
Becoming one of Starbucks coffee suppliers is no easy task. When you step into a Starbucks store, you’ll notice how bustling it is. However due to shelf space around the counter area competition is fierce. Only those who have managed to get their products onto those shelves have achieved tremendous success.
Example of Working with Starbucks
Before approaching Starbucks with your product it’s crucial to assess whether it will truly make an impact in their stores. A great example is someone Waksman knows who had an all natural Power Bar they strongly believed in. Initially they received a “No”, from Starbucks when they reached out.. This person didn’t give up. Continued staying in touch persistently.Starbucks eventually made the decision to expand their product offerings with options and it made perfect sense to introduce a Power Bar in their stores. Interestingly this individual managed to get their Power Bars into every Starbucks location selling, over half a million units with one order from the coffee giant.
The underlying message behind Waksmans anecdote is that smaller companies can indeed make their way into Starbucks. All it takes is reaching out to Starbucks maintaining communication and ensuring that your product aligns with what Starbucks seeks.
If you’re keen on discovering the steps to approach Starbucks and other retailers for selling your products you might find value in Waksmans Retail MBA program. For details please refer to the link provided below this article.
Wishing you the best of luck on your journey, towards becoming a supplier of coffee products for Starbucks!
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Transcript Outline for Starbucks Coffee Suppliers - How to Sell to Starbucks Coffee!
Hello everyone! My name is Karen Waksman – founder of Retail MBA – where we strive towards supporting product companies to achieve success in their retail sales. Today, I want to share valuable insights on a subject often discussed by entrepreneurs and suppliers: how to become a Starbucks coffee supplier. With Starbucks dominating the coffee industry, many companies aim to feature their specialty products on its shelves. Thus, this article aims to provide you with essential tips to sell within Starbucks’ demanding atmosphere; become well-equipped with knowledge required in navigating this competitive environment and increasing your chances of success.
Understanding Starbucks as a Retailer:
The bustling environment of Starbucks stores is an immediate testament to the brand’s immense buying power. However, aspiring suppliers must take into account that space for new products is limited and only select items displayed– making one’s entry into cafe locations quite challenging.
Navigating the Competitive Landscape:
In such a competitive market like that of Starbucks’, assessing whether your products can affect their store positively is fundamental. As an example, think of someone who developed an all-natural Power Bar eager about having it placed in all Starbucks café locations – but which was initially rejected by the company.
Undeterred by that response, they continued communication until more natural goods were introduced into stores; leading Power Bars earning placement upon alignment with company beliefs and vision generating sales exceeding half-a-million units after having been featured once-a single order process!
Do not be deterred even when initial efforts are rejected. Staying apprised of progress made with Starbucks’ is pivotal in moving towards securing a valuable business partnership with them. Wait until timing is optimal before informing them of new developments as this increases likelihood of mutual interest. Staying informed on your end regarding their specific goals and values is important when seeking ideal alignment between what your product has to offer and what they seek as a partner on their end.
To make a convincing case for why your product should be among those listed for purchasing within their stores requires thorough market research into current target audiences preferences currently being prioritized by Starbucks staff.
Healthy personal connections fostered with key decision-makers at Starbucks such as attending industry events & savvy networking serve well when trying to get back-door access into such corporate entities. Recommendations from existing suppliers further bolster credibility so remember not to undervalue that aspect!
My Retail MBA course provides tailored instructions on seeking out appropriate ways of approaching potential buyers such as those at Starbucks when trying develop a successful business-to-business partnership agreement or negotiation terms favorable for all parties involved.
It may be challenging initially, but past companies who persevered via personal connection building efforts with well-informed negotiation strategy targeting specific business opportunities have proven that sustained success can be achieved within large entities such as Starbucks.
About the Author:
Karen Waksman founded Retail MBA which educates, supplies support and advice to entrepreneurs whose interests lie within the retail & supply industry sector. Armed with extensive industry know-how acquired over many years, Karen is passionate about imparting her expertise with other suppliers so that they can achieve their goals too.
By visiting retailmba.com ,you’ll discover invaluable insights into the industry as well as supplementary resources.Our comprehensive range of instructional materials- including videos, webinars, and articles- will deepen your comprehension beyond doubt concerning the retail landscape thus improving chances for success in marketing products toward retailers.
Step-by-step training on how to sell to major retailers
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!