Becoming a Sports Authority Vendor
Would you like to become a Sports Authority Vendor?
How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on how to make this happen!
Please note, EVERY retail chain store has little quirks like this…and from experience I know what most of those quirks are!
On top of that, if you want to maximize your chances of becoming a vendor for retailers such as Sports Authority, you really need to know…
- How to find the buyers contact information
- How to get a meeting with that buyer
- And then how to pitch them
I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!
To Your Success,
About the Author: Karen Waksman, Founder and CEO of Retail MBA, is an Entrepreneur Magazine, MSNBC and New York Times Company go to retail expert on the subject of selling to retailers! Karen has sold millions of units of products to the world’s largest retailers and has taught 1000’s of product companies across the country on the subject of selling to retailers at places such as CES (Consumer Electronics Show), US Patent Office, Stanford University, International Home and Housewares Show and so many other places. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information
Transcript for This Video Here:
Sports Authority Vendor – Hey everyone. My name is Karen Waksman and I’m the founder of a company called Retail MBA. And today I want to talk about getting your product sold at the Sports Authority and Becoming a Sports Authority Vendor. Now, the reason I decided to create this particular segment is because I deal with people and products in all sorts of categories. I teach thousands of people on how to get products into stores, but people with sporting good products tend to ask me about the Sports Authority and other retailers like that. And so, I want to take a minute to really acknowledge you and to try and give you some tips and strategies on how to think about selling to a retailer such as Sports Authority. So let’s talk about Sports Authority . Well, they are obviously a niche retailer, right?
They focus on sports products. And so, usually what that means is that they are looking for sports products and so, people with sports products typically want to sell to them. But if you actually walk into a Sports Authority store, they have products that are not just for sports. I mean, there’s products that it is definitely sports related, but they have consumer electronics products. They have all sorts of clothing. They have all sorts of other things, not just sports. So for those of you who have a product that might not be sports related, don’t ignore a retailer such as the Sports Authority , because some of my best businesses come from me selling to retailers that other people aren’t even thinking about.
And so, if I have a product that’s not sports related, but I walk into a Sports Authority and I see that my product could potentially fit there, I’m going to reach out to that retailer as well, because I know that a lot of my competitors are not thinking about retailers such as the Sports Authority . But if you have a sports product and you want to get into that store, some things that I really think are important are that don’t get stuck in … Reach out to a Sports Authority retailer, for sure. You should always try that. If you have a sports product, reach out to Sports Authority , but don’t be upset if maybe they don’t accept your product on day one, maybe they say no to you initially. I say that not to deter you from working with a Sports Authority , but just that the way it works when it’s a niche retailer, what happens is the retailer tends to receive tons and tons of tons of products only sports related, which makes it very, very competitive in that space.
And so, what makes me sad is that when somebody has a new product and it’s sports related, and they reach out to a Sports Authority and the Sports Authority says no to them, or something like that, they assume that their product’s not good because that retailer said no to them. But the reality is that, just because Sports Authority said no to them, doesn’t mean that it’s not a great product. What Sports Authority really cares about and other niche retailers care about is making money. And so, for them, when they see the same types of products over and over again, it’s hard to differentiate your product with somebody else’s. So what my suggestion is always reach out to Sports Authority first, if they say no to you go after other retailers that sell sports products.
Al the department stores have sports products, sports division, so many other chains have sports divisions. I’d reach out to them, try and get your products into those stores and ultimately, try and get some movement with your products and start making some sales and so forth. And then ultimately, when you have that proof of sales from another retailer, you can go back to Sports Authority and say, “Hey, I’m making money with this product. You should really explore my product now. And I have proof that it’s selling.” So my point here is that with niche retailers like Sports Authority or like a Best Buy, if you have a consumer electronics good, those niche retailers tend to be highly competitive because all of your competitors are thinking the same way. They’re going after that same retailer that provides that particular product type.
But as a manufacturer’s rep, as someone who sells to retailers, I don’t focus on the niches. I go out to the rest of the world where my competitors are probably not as often going to these other retailers, try to sell to them first, and then come back to the niche markets once I have more proven sales but you should always try. But that’s just food for thought with a retailer, such as Sports Authority. Anyways, this is Karen Waksman with Retail MBA. If you want to know the exact steps on how to get your products into Sports Authority or other retailers such as Sports Authority, then you’ll probably love my Retail MBA Program.
It is the most comprehensive course available today. If you want to learn more about that, there’s a link listed below. Otherwise, I hope I provided value for you and please be on the lookout for the additional free training series that I’ve created on various retailers and the nuggets of information to support you and your process of getting your products into stores. So, anyways, I hope it helps and I look forward to connecting with you in the future. Thanks so much.