In this short training video, I explain how to get a buyer’s name and contact information
How do you find a retail buyer list?
Do you have to pay for this list?
Or can you get this list for free?
You cannot call a chain store and ask for a buyer’s name. They will not give you this information!
And transcript for this video is listed below.
Learn everything you need to know to find retail buyer lists
Retail Buyer List – Today, I cover a topic that comes up all the time aboutgetting a retail buyer list in my workshops and seminars. People always ask me,
“Karen, I know you’re a big proponent in going after major retailers yourself, doing the work yourself and getting stuff into stores. Okay. That’s wonderful. But how do I get access to buyers’ contact information?”
It can be little tricky to find a retail buyer list
Well, if you’ve ever called the major retailer and asked for a buyer, they’re not going to give you that information. It just doesn’t happen that way. They’ll actually redirect you to something called a vendor department. In a future video, I will actually explain that in more detail. But just so you know, they’re typically not going to give you that information.
Where you can get retail buyer list
So what do you do? How do you get that information? Well, just so you know, there are companies out there who’ve done the work for you. There’s a company called the Chain Store Guide. That’s one example. It’s the Chain Store Guide. They have basically gone out and found all the names and contact information of the buyers that you’re looking for at all the major retailers. I think their website is csgis.com. That’s just one company.
Another company you can buy buyer lists is the Salesman’s Guide
They have a very similar concept. It’s basically they go out and they find all the buyers’ names and then you just buy this information. Yes, it does cost money, but it’ll save you so much time and energy and they have the information there for you. Another company is called Infomax. There’s a whole variety of these different companies. So just so you know, there is information out there available to you.
My recommendation is to go out and purchase these retail buyer lists
It’s either in book form or an email form or in database form and so forth, and get access to that information.
Visit your local library
Now, one thing I tell people, if you’re kind of tight on cash and I know a lot of people who have products getting out into the market can have some challenges financially, what I tell them to do is go to your local library and see if they have these books available for you. It’s kind of a helpful tip. Not all libraries offer this information, but there are a lot that do, a lot of the bigger cities typically have the Chain Store Guide or the Salesman’s Guide available for you. You can just go there and really just feel it out, take a look at what they have available and then go from there and save yourself a lot of money. So that’s just some great tip there.
Make sure the retail buyer lists you purchased are current & up to date
So ultimately when you’re looking at these lists, one thing, I just really think that you should know, make sure that you pick lists and you buy whatever it is that you buy, the buyers’ names and so forth, make sure that they have been checked out within the last year. You don’t want any lists that are more than a year old. Just so you know, major retail buyers change jobs a lot. They changed jobs consistently. So anything over than a year will not be very valuable to you because you’ll notice that a lot of the buyers’ names aren’t going to be accurate. So that’s another helpful tip.
Learn how to approach, pitch & sell to retail stores
So anyways, I hope this provided for you. Go out and just get the information from a company that’s already done the work for you, or go to the library and get something for free. Anyways, I hope this provided value and please keep looking out for the videos that I create. Thank you so much and have a great day.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
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