Publix Vendor - How to Sell to Publix stores

Publix Super Markets Suppliers – How to Sell to Publix and Become Their Supplier!

How to Sell to Publix Super Markets and Become One of the Publix Super Markets Suppliers

Are you interested in becoming a supplier for Publix Super Markets? Well you’re in luck! In this short video training, led by Karen Waksman, the founder of Retail MBA she will guide you through some tips and strategies to help you kickstart your journey of selling to Publix Super Markets.

Publix Super Markets is an U.S. Regional grocery chain with a presence across seven states; Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee and Virginia. As an employee owned corporation Publix wields purchasing power through both their corporate buyers and regional/local buyers. Partnering with Publix can potentially translate into gains for your business.

What Does Publix Purchase?

Publix shopping list extends beyond food items—they are also interested in gifts, accessories, cosmetics, consumer electronics, books and more. If you happen to have a consumer electronics product in your inventory there’s an opportunity to engage with Publix. To gain insights into the types of products sought by Publix simply pay a visit to your store. Observe the items adorning their shelves.

How Can You Sell to Publix?

If you’re new to selling products and wondering where to begin showcasing your offerings look no further, than considering Publix as an option.If you’re interested, in getting started you could try visiting your store and see if they might be interested in purchasing your product specifically for that particular store. It’s crucial to understand the language to use and approach selling to grocery chains strategically; otherwise it could have consequences if you’re not well prepared.

If you’re looking for information on how to pitch your product or sell to grocery chains like Publix or any other retail chain I recommend checking out Retail MBAs website, They offer training programs, valuable resources, advanced training options, live events, certification programs and more. All aimed at helping you succeed in monetizing your products.

To sum up Publix Super Markets presents an opportunity for suppliers who want to generate revenue with their products. With a presence of 1,249 stores across seven states Publix holds immense buying power. Can potentially be an excellent avenue, for success. To get started on this journey consider visiting your store and exploring the possibility of them buying your product.

Here is the Transcript for this video on Publix Super Markets Suppliers – How to Sell to Publix!

Publix Supermarket Supplier

New Training on Publix Super Markets-How to Sell to Publix and Become Their Supplier!

Hey everyone this is Karen Waksman, founder of Retail MBA. And today we’re going to be talking about how to sell to Publix Supermarket. So if you have a great product that you think should be in their store shelves, this little training segment will walk you through some quick tips and strategies on how to get started today. And also just things to think about when selling to grocery chains like Publix.

So I’ve taught tens of thousands of product companies across the globe on how to get your products on retailers and if you have a food product and you want to sell to grocery chains, Publix comes up. So that’s why I created this segment as well. So let’s talk about Publix. Publix has over 1249 retail locations currently. That is tremendous buying power. One order from them can mean millions of dollars for your business and your bottom line if your product gets put in their stores and it sells and so forth. The reorders and so forth can be tremendous for your business.

Grocery Chains

The other thing to think about when you’re exploring grocery chains is because they’re a regional chain, a lot of you guys have never heard of them. So sometimes I create these trainings just to get you to know about these certain retailers. This particular grocery chain is in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia, which means that if they’re southeast grocery chains, a lot of people have never heard about them. So I want to make sure that you understand that just because they’re a regional retail chain doesn’t mean that they don’t have a lot of opportunities for you.

With grocery chains, some things to consider—they just don’t buy food. They buy gifts, they buy accessories, they buy cosmetics, they buy consumer electronics, they buy a lot of different things. So don’t not go after retail chains and grocery chains simply because you think that they only buy one thing. Get in your car, go drive to a grocery chain like Publix and see what they’re purchasing. This could be a huge opportunity for you if you’re just getting started and thinking about where to sell your product. If you have electronic inventions, a lot of your competitors are not thinking about grocery chains, right? So, is there a way for you to sell them in that way?

So just food for thought there. They sell books by the way, you know, cookbooks, all sorts of different things. So anyways, lot of fun to think about the opportunities within a grocery chain like Publix. So, I’ve already discussed that they’re one of the largest US regional grocery chains. I’ve already mentioned that they 1250 stores they’re responsible for. What I didn’t mention is that they are employee-owned and is a private corporation or company. 


And the reason I say that is because a lot of employee-owned organizations tend to have corporate buyers but they also have regional or local buyers typically as well. What that means is that a lot of times they give buying power to the store manager and or the regional buyer and so forth. And so, one thing that you can do is go to your local public stores, bring your products, follow some instructions. I wouldn’t just start selling to these grocery chains without knowing what you are doing because it can backfire if you don’t know the words to use and so forth.

But what you can do is literally get in your car and drive to these grocery chains and so forth. And see if you can open up and account with them as a supplier. And so the reason a lot of these grocery chains, especially employee-owned ones, allow things to be purchased on a local level as well as corporate level is because they have perishable foods they buy and so they do have some budget on a local level and so forth. So a very simple strategy would be to go drive to your local store and see if they would be willing to buy your product for that individual store.

Now, I highly recommend learning what words to use and so forth so you become very strategic coz there’s a lot of ways to sell their grocery chains to make you millions of dollars. And so that’s why I have these conversations with people through my training system, programs, and coaching, and so forth. But I definitely want you to think about the fact that if they are employee-owned, that typically means you can literally get a new card and open up accounts one by one and get them to potentially buy your products from you.

And so, again, they usually have regional buyers as well meaning they buy for x number of stores and they usually have corporate-owned buyers as well when the corporate-owned buyers some is the one that buys for all their stores and so forth. So again, a lot of opportunities there to kind of get into your car and start trying to sell to them and or go regional or go corporate and make lots of lots of money. But it’s kind of fun think to about opportunities.

Getting Started

So if you’ve never thought about Publix, definitely consider going after them. If you guys want to learn exactly how to approach, pitch, and sell to grocery chains such as Publix or any other retail chain, highly recommend exploring my Retail MBA website We have training programs, free stuff, advance training, live events, certification programs. So many cool things related to making money with your physical products and we would love to help you. Definitely subscribe to this channel. Keep on the lookout for additional content we create or go to our website to learn more.

Again, Karen Waksman, Retail MBA. Love to support you with your quest to selling for grocery chains like Publix. Thanks so much!

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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Publix Supplier

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