Do you have a product that is perfect for Pet Smart?
Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Pet Smart!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, I will discuss some of the things to think about when approaching a retailer such as Pet Smart. Hope it helps! 🙂
To Your Success,
P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Pet Smart, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.
P.S. I would love your feedback and/or comments, so please share below!
Podcast: Download (Duration:03:13)
Transcript of This Training…
How to Sell a Product to Pet Smart and Become a Pet Smart Vendor
People always ask me “Karen, how do I get my product in Pet Smart? I have great pet product and I’d love to sell to them. Any suggestions, quick tips or strategies?”.
Pet Smart is a mass retailer, a tremendous buying power. If you get your pet product in there it is amazing for you and for your business. Everybody who has a pet product agrees with that and everybody wants to go after Pet Smart. The reason I mention that is because when you are dealing with a niche retailer that is very specific to one type of product and they’re mass, they usually mean that it is a tremendous competition and it also means that they might not move forward with you unless you have some totally new, interesting and innovative product or you can convince the buyer that your product is already selling or is going to be selling in mass. The key here is when they are dealing with a lot of niche stuff they’re either looking for completely new, interesting, innovative or you have already approved sales, or they believe that somehow you’re going to have tremendous sales once that product is in the store.
That is tricky for those who are just getting started and don’t have a totally innovative product. It doesn’t mean that you shouldn’t go after Pet Smart but it does mean that you need to consider that as an option. If I were you and I had a pet product and I would like to go after chain stores, I would definitely reach out to Pet Smart and do my best in presenting my product accordingly to them. If they reject me for some reason, I wouldn’t take it personally at all because all of my other competitors are reaching out to them. I would already know that it’s super competitive. If they say “No” to me – I understand and be okay with it, but at least I tried and that’s great.
The second thing you should do is you go after all of the other retailers that you’ve never considered going after and bring your product back to Pet Smart when you have some proven sales. Almost all major retailers have a pet section in their store, so why go after just the Pet Smart? Target has a pet section in their store, Walmart has a pet section in their store, Sears and all these retailers have pet products. Sell your product someplace else, build up your business and start growing that and then come back to the highly niche competitive retailers like Pet Smart.
Again, I still think you should go for it but just understand the market, what it’s all about, and just do what you’re going to do and come back to them. Bring your product back when your product is a little bit more successful and keep going for it until they agree to take your product up.
I hope that I provided value for you.
Please be on the lookout of the additional videos I create on Retail. If you love to learn how to approach Pitch & Sell the chance to retailers, please take a look at the link below. I have product called Retail MBA. It’s a training program, and it will tell you exactly how to do that and how to get started today in getting your products in a big box retailers.