Do you have a product that is perfect for Groupon and want to become Merchant on Groupon?
(For those of you who prefer to read this content, transcripts are included below!)
Selling your product on daily deal sites such as Groupon Goods can be a great way to generate revenue. Karen Waksman, founder of Retail MBA, explains the five reasons why you should consider selling your product on Groupon Goods.
Reasons to Sell on Groupon Goods
- 52 Million Customers and Counting – Groupon Goods has over 52 million customers who have signed up to learn about their products and purchase something from them. If you do a deal with them, you can get your product in front of these profitable customers.
- Massive Online Exposure – Groupon Goods is successful because of their online presence. Their product pages rank quickly, meaning that if you put your product on Groupon, it’s likely that it will rank high for the keyword term associated with it. This means more exposure online.
- Reviews – People review products on their site, and these reviews are very potent online. If you go to Google and type in certain types of products, you will see Groupon reviews next to the Google reviews.
- Brand Awareness – Groupon Goods is doing a lot of work online to get the word out about physical products. If they choose your product, the world will know about it.
- Competitive Advantage – Most of your competitors are not thinking about selling to daily deal sites. Selling to Groupon Goods can be a great way to get people to know about your product and generate revenue.
Karen Waksman has created a program called Groupon Goods Program which explains how to approach, pitch, and sell to Groupon. It also includes a list of buyers contacts at Groupon so you can reach out to them.
If you’re interested in learning more about selling to Groupon Goods, please click on the link below for Karen Waksman’s Groupon Goods Program.
Retail MBA Team
Transcript of This Training…
Learn everything you need to know to become a Groupon Merchant
Merchant Groupon – Today I want to talk about a question that comes up all of the time in my workshops and classes. People always ask me
“How do I get my products in a Groupon? I see that they have this Groupon goods website, and I’d really like to sell my products to them. Do you have any tips or quick tips and strategies on how to get your products to Groupon?”
The advantage of becoming a Groupon merchant
Let’s talk about Groupon. There was a time that they only sold services on their website. They sold stuff like massages, pedicures and all that. They actually sell physical products too.
If you have a great product and you’d like to get the word out to a mass audience, Groupon could be very exciting for you. When you go to their website and people are signing up, they’re looking for great deals, Groupon essentially gets their email addresses and then sends them special deals based on their desired product type. Basically, Groupon is a massive database of emails of people who want to buy physical products, And that’s a great opportunity for you in order to work with them.
First of all, they prioritize knowing more about you, because they always have new products to put on their site. Number one, that’s really important that you know, they’re really looking for you.
Once you are selling to other realtors you will be more likely to be able to become a Groupon merchant
Second thing is, Groupon is very similar to retailers in that they have buyers who buy products for individual categories. That’s something to consider. It’s a houseware buyer, a buyer for all sorts of different things. They actually have buyer to buy for things. Whether or not you know how to actually approach them or picture them as another story but there are some stuff that you got to learn a little bit but essentially there is a buyer for every type of product they sell on their website. You definitely want to reach out to the appropriate buyer about your product.
It’s a little tricky to become a successful Groupon merchant
The other thing to consider is they’re looking for impulse buy, things that people will buy quickly online, something that it’s kind of a no brainer, they are looking for deep discounts of products. It might not be great for you if you have a physical product, and you’re just getting started, and this is kind of your debut because it’s going to be significantly cheaper than what you would sell on your website or anywhere else because Groupons only looking for these great deals. But when is Groupon appropriate? Well, it could be great if you have a physical product, and you have maybe a discontinued product you could sell your product to Groupon. Maybe some old version that you don’t sell anymore could be a great thing that you can get rid of your quantities, get rid of your volume and so forth.
Groupon is great for the holidays
Another reason to use Groupon is for the holidays or something like that. I have one client who sells thousands and thousands of units every holiday season for the Groupon because why not? Because it is a great way for her to generate additional revenue, and she does really good at it. And so I have so many clients who get their product in Groupons. That’s something to consider, it’s great for the holidays, or it’s great for like flash sale thing, or discontinued products, or maybe you do have some extra products on hand that are branded rights, so they are really well known branded products and so. If you have that type of product, you know they are obviously looking for really well known brands to add a deep discount. That’s a thing to consider when wanting to become a Groupon Merchant.
Do you have a product that is perfect Groupon? Learn how to become a Groupon merchant with my free training
Anyways, I hope that provided value for you. If you have any interest in getting into retailers, please take a look at the link below. I have a company called Retail MBA and I have a Training Program that teaches you exactly how to approach, pitch and sell to these chain store retailers including online massive retailers like Groupon. I would love to support you in becoming a Groupon Merchant. Again, this is Karen Waksman with Retail MBA and I hope this helps.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
