Ikea Vendor

Ikea Vendor

How to Sell to Ikea Stores and Become an Ikea Vendor

IKEA is taking on one of the biggest challenges facing furniture retailers by offering do it yourself service that allows customers to save money and avoid expensive transportation services.

Psychologists claim its unique design prompts customers to look at more products and increase consumption, while its warehouse stores are designed for environmental sustainability.

How to Sell to IKEA Stores

Since 1943, Ikea has become one of the world’s best-known furniture brands. Their goal is to make beautifully designed home furnishings accessible to everyone at an affordable price point; to do this, they have established an efficient supply chain focused on sustainability and value; these include pre-assembled furniture as well as global distribution networks that reduce transport and storage costs. Furthermore, Ikea encourages its suppliers to be environmentally conscious by setting standards which they must all meet.

IKEA strives to minimize its materials and energy costs through product design that encourages reuse, as well as innovative shipping and production methods that reduce waste. They employ modular systems for building large structures from smaller parts; recycling all cardboard from their stores helps further minimize landfill space requirements and lower their carbon footprints.

IKEA places great emphasis on customer loyalty as it works to reduce costs. By offering an assortment of products at reasonable prices and encouraging its customers to buy in bulk with IKEA’s discounts for bulk purchases such as free gift cards or the opportunity to purchase products at reduced rates, prices remain reasonable for customers and IKEA can keep prices low by providing benefits such as free gift cards.

The company also strives to ease the anxiety that often accompanys payment, an event known for producing buyer’s remorse. They accomplish this by spraying baked good scent throughout their stores near checkout areas – this stimulates an area of the brain associated with reward and can reduce buyer’s remorse feelings significantly.

IKEA has managed to stay ahead of its competition by understanding customer buying behavior and applying best practices. Their unique business model combines efficiency and cost effectiveness, making them an attractive option for retailers. Furthermore, IKEA has built up its brand through products designed with style in mind that are both practical and eye-catching – creating products which inspire joy!

Product Selection

Ikea is known for offering quality home furnishings at competitive prices with straightforward assembly processes. But they have long been pioneers of product design as well. Their designers enjoy an advantage not many others do: being able to see how their designs will be used before being turned into physical products allows them to make changes that will either improve usability or reduce cost.

To do that, they must understand what people want and need – this can be achieved using tools such as consumer surveys, focus groups and in-person customer interviews. Furthermore, “design thinking” offers another method that helps businesses better understand the product from customers’ perspectives; for instance they might create a prototype so they can observe how it will be used before testing with actual users for feedback.

Knowledge like this allows them to come up with fresh products that appeal to consumers while simultaneously keeping costs low despite other companies copying their designs.

Ikea keeps their prices competitive by purchasing in bulk and taking advantage of volume discounts. They are constantly looking for ways to cut costs, such as developing more efficient manufacturing techniques or using cost-cutting materials.

Additionally, they often buy from manufacturers who produce locally, as this not only saves them money but also supports local economies. Sometimes they outsource production overseas in order to cut costs and meet certain quality standards more cost effectively; but in all instances they retain exclusive design rights to their products.

IKEA also offers customers an easy and rewarding way to resell back old furniture – customers can receive store credit in exchange for items brought back into their stores and resold under As-Is conditions in As-Is sections of stores. You should first make sure your furniture qualifies; items in good condition might fetch as much as 50% of original value while well used ones might only fetch 40%.


IKEA is famously affordable, due to the way in which it manufactures and ships its products. Furniture sold through IKEA comes preassembled for easier shipping costs; plus its distinctive Scandinavian aesthetic means simpler yet more cost-effective production compared to more complex designs.

But there’s more to IKEA’s cost management strategy than that – they also use “cost per touch” to keep costs in check, since every time an item is touched the higher its production and shipment costs become. Their warehouses are divided between automated facilities for fast-selling products like furniture and manual facilities for slower selling items to decrease handling costs for slower-selling ones while simultaneously guaranteeing smooth supply chains for high demand ones.

IKEA employs various neuromarketing strategies to drive sales. For instance, their store design leads customers along an intentional path that takes them past nearly all their inventory – which gives customers more exposure than most retail shops would offer and makes them more likely to make purchases. IKEA stores also feature “bulla bulla” (dump bins) filled with dirt-cheap toys such as plush toys, slippers and pillows they can buy for just a few dollars, leading consumers into believing they’re getting an affordable deal.

Decoy pricing, or providing customers with less appealing alternatives alongside those they are actually interested in buying, is another strategy used by retailers to make their primary offering appear like more value for customers. IKEA may do this by including three cabinets at prices between the two options so they seem more appealing; for instance a $40 budget model and an $80 version made of more premium materials might all have similar decoy prices and make up your mind for you!

IKEA recently unveiled a program allowing customers to sell back old furniture for credit at the store. Customers can take advantage of this service by visiting IKEA’s website and filling out an estimate form in order to receive an estimated buy back price estimate. Once in store, a staff member will confirm its value; then either reused in Bargain Corner sales or recycled.


Have you been to Ikea? It can be challenging to leave with only what you came for; their store has become masters at making unplanned purchases using everything from psychology and design techniques.

Warehouse-style furniture stores have long used a strategy called the Gruen effect to attract customers and then persuade them into making unexpected purchases. Popularized in Jeffrey Hardwick’s book “Psychology of Shopping”, this phenomenon works because shoppers subconsciously gravitate toward items that look more expensive than they really are; as such, you may often see high-priced items, such as hand towels or martini glasses, close to lower priced ones like plastic trays or melamine dinnerware.

Ikea utilizes decoy pricing as another strategy to make their prices appear even more enticing. For instance, when providing retailers with two cabinets to choose from – one a budget model and one made from premium materials – decoy pricing will entice potential buyers by placing overstuffed crates full of inexpensive products like tealights near the cheaper cabinet to draw attention to its low cost.

Ikea stands out as not simply selling furniture but an entire lifestyle, something other retailers don’t do as effectively. Additionally, this aspect helps fuel its powerful marketing tactics and fuel obsession-inducing marketing tactics. Furthermore, this Swedish home goods company prioritizes sustainable living practices through an emphasis on reuse and recycling programs.

Ikea has also adopted the circular economy – a business model which prioritizes waste reduction and product longevity – making recycling of your old Kallax shelf or Billy bookcase possible at many of their U.S. locations, according to a news release from them.

The Ikea Buy Back & Resell program makes recycling your furniture simple, offering both environmental benefits and savings for yourself and the store. Simply complete an online form to receive an estimated buyback estimate. When you take it into a store location, co-workers evaluate its condition to assess an exact value – furniture in “new” or “excellent” condition could get up to 50 percent back while pieces with minor scratches might get only 40 percent.

Step-by-step training on how to sell to major retailers

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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