Learn the tips & strategies to getting your products into stores
You have a product that you think would be perfect for chain stores, but you want to know how to increase your chances of getting a purchase order. Well, you are not alone! Everyone with a great product is looking for that thing that will tip a buyer’s decision to purchase your product over someone else’s. And although there are obviously a variety of things you can do to get a buyer interested in your product, I will mention one thing that I always focus on when trying to intrigue a buyer to hand me a purchase order.of
I focus on why my product will make that retailer money
You can hand me any product and I will not do anything with that product until I come up with a story for that buyer that is so compelling that the buyer will have no choice as to buy my product from me. And it’s all about making them money. Let me explain more on how to get products into stores….
There is some finessing that you have to do when you want to get your products into stores
Having a new product and pitching it to a chain store buyer can be frustrating. And I’m sure there are plenty of you that can attest to this – the frustrating feeling when a buyer rejects your product even though you have a superior product then what’s out in the marketplace. But I’ll tell you what – I bet you are getting rejected because you haven’t convinced that buyer that your product is going to be a slam dunk decision for them ie the buyer doesn’t really believe your product will sell enough in their stores. If they really believed it, you would get more purchase orders!
Learn everything you need to know to become a store vendor
And I see this all of the time. People who come to me with new products always show me their pitch and I can tell exactly why they aren’t making any real money with their product. Their story is not compelling enough. There is no emphasis on the money factor – just features and benefits of the product. A buyer wants to pick products that are going to sell well…they don’t care about your features and benefits. They want results. And so you have to prove to them that your product is going to provide them those results.
It’s tricky to sell your products to stores
Now I know some of you are starting to panic because you don’t have a good story yet as to why your product will make that retailer money. Maybe you don’t have proof of sales or you have some other concern about your product. Well, don’t panic. There’s always a way to come up with that story. There’s an angle everywhere! You just have to focus on what matters to that buyer!
It is a tremendous opportunity for your business when you can get products into stores
For instance, if you sold thousands of units of your product to smaller retailers over the last few years, tell the buyer! If women between the ages of 35-45 are buying your product and this matters to that retail buyer, tell them! Most people lose out on opportunities with chain stores not because they don’t have a good product, but because they are not saying the right thing to that buyer to get them to buy! There are so many ways to pitch a buyer and the good news is that pitching buyers is a completely learnable skill. Woohoo! 🙂
Learn how to approach, pitch & sell your products to stores
Either way, stop focusing on the features and benefits of your product and start focusing on how that product will generate revenue for that retailer! Generating revenue is the essence of all retail business – otherwise they wouldn’t be able to survive. So focus on what matters to that retail buyer and you will increase your chances of getting purchase orders from chain stores significantly!
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Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
