Do you have a product that is perfect for Hallmark Stores?
Have you ever wondered what it would take to get your product into Hallmark stores? If so, you will love this short training segment on how to sell to Hallmark Stores!
(For those of you who prefer to read this content, transcripts are included below!)
In this training, Karen Waksman, founder of Retail MBA, will provide you with tips and strategies on how to get your product into Hallmark Stores.
How to Sell to Hallmark Stores
Hallmark Stores is a retail chain that is known for selling cards and holiday gift cards. However, they also have a wide variety of other products in their stores. This makes them a great option for those who have gift items to sell.
Tips and Strategies for Becoming a Hallmark Stores Supplier
When it comes to becoming a supplier for Hallmark Stores, there are a few things to keep in mind. Here are some tips and strategies from Karen Waxman:
- Don’t ignore Hallmark Stores just because they are known for selling cards and holiday gift cards. They have a wide variety of other products in their stores, so if you have a great gift item, you should definitely consider selling it to Hallmark Stores.
- Hallmark Stores have both corporately owned stores and individually owned stores. This means that you can approach the individual store owner or store manager and see if they would be willing to put your product into their store. This is a great way to get the brand recognition of selling your product to Hallmark Stores, but it is only for an individual store, not for all of their stores.
Getting Started with Selling to Hallmark Stores
Hallmark Stores is a great option for those who have gift items to sell. With both corporately owned stores and individually owned stores, there are plenty of opportunities to get your product into Hallmark Stores. If you’d like to learn more about how to approach, pitch, and sell to retailers such as Hallmark Stores, be sure to check out Karen Waxman’s Retail MBA training program.
Transcript of This Training…

Learn everything you need to know to become a Hallmark supplier
Today I want to talk about a question that comes up all of the time in my workshops and classes.
People always ask me,
“Karen, how do I get my product to the Hallmark Cards? I have this great product and just think I’d love to just get into that retailer. Do you have any quick tips or strategies and things to consider about Hallmark?”
What you can sell to Hallmark stores
But the truth is, Hallmark can be amazing for people who have gift items. The fact that they have so many different types of products in their stores, they don’t just have cards.
There are many advantages once you become a Hallmark supplier
I try and teach people how to go after as many retailers as possible and making serious money from them. Sometimes, retailers like Hallmark are great because all of your competitors haven’t thought about selling their product to them. So if you have a great gift item, explore Hallmark because a lot of competitors don’t even consider it, and never become a Hallmark supplier.
Why you should be selling to Hallmark
They have stores they own and so forth. They also actually have individual on-store, which basically means that the store owner can buy for that individual store because they have corporate buyers and then there are some Hallmark stores that you can go to and seriously just get in your car, go to those stores, talk to the person who owns that store or the store manager and see if you can potentially get your product into that individual store. That’s a little bit different than some other corporately owned retail stores.
How to get your products into Hallmark local retail stores & become a Hallmark supplier
With Hallmark, there are people who own individual stores, and so for those, you can actually just go there, and see if the individual store owner would be willing to put your product into their store and ultimately still get brand recognition of selling your product to Hallmark. However, it is for an individual store and not for all of their stores. That’s something to consider as well.

Learn how to approach, pitch & sell to Hallmark stores
Anyways, I hope that provided value for you. Again, this Karen with Retail MBA. Please be on the lookout for the additional retail videos that I create, and if you’d love to learn exactly how to approach, pitch, and sell to chain store retailers such as Hallmark, please take a look at the link below, I have a Retail MBA Training Program. That’s powerful and will walk you exactly how to sell to Hallmark and how to get started today as a Hallmark supplier. Thanks so much.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com
Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
Here are 4 Easy Ways to Work with Us:
1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com
2) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass
3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done
4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA!
We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com
Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

