Hallmark vendor - How to Sell to Hallmark Stores

How to Sell to Hallmark & Become a Hallmark Supplier

Do you have a product that is perfect for Hallmark Stores?

If you’ve ever been curious about how to get your product into Hallmark stores, then you’re in for a treat! Check out this training segment on the art of selling to Hallmark Stores!

(For those who prefer reading we’ve provided transcripts below!)

In this short video training, Karen Waksman, the Founder of Retail MBA, shares invaluable tips and strategies on successfully pitching your products to Hallmark Stores.

A Guide to Selling Your Products to Hallmark Stores

While Hallmark Stores are renowned for their selection of cards and holiday gift cards, they actually stock a range of other products as well. This makes them an ideal choice if you have gift items to sell.

Useful Tips and Strategies for Becoming a Supplier to Hallmark Stores

When it comes to becoming a supplier for Hallmark Stores there are some points noting. Here are some invaluable insights from Karen Waksman;

Don’t underestimate the potential of selling your product at Hallmark Stores just because they primarily focus on cards and holiday gift cards. Their inventory includes products as well. So if you have a gift item don’t hesitate to explore the opportunity of selling it at Hallmark Stores.

Keep in mind that there are both owned stores and owned locations, within the vast network of Hallmark stores. This means that you have the opportunity to directly approach the owner or manager of a Hallmark store and inquire if they would be interested, in stocking your product. It’s a way to gain brand recognition by selling your product at Hallmark Stores. Its important to note that this opportunity is specific to a single store rather than all of their locations.

Getting Started with Selling Products at Hallmark Stores

If you have gift items that you want to sell Hallmark Stores can be a choice. They have both corporate owned and individually owned stores offering possibilities for getting your product on their shelves. If you’re interested in learning about strategies for approaching, pitching and selling to retailers, like Hallmark Stores I recommend checking out Karen Waksman’s Retail MBA training program.

Summary of the Training Session…

Transcript of This Training…

Sell to Hallmark

Learn everything you need to know to become a Hallmark supplier

Today I want to talk about a question that comes up all of the time in my workshops and classes.

People always ask me, 

“Karen, how do I get my product to the Hallmark Cards? I have this great product and just think I’d love to just get into that retailer. Do you have any quick tips or strategies and things to consider about Hallmark?”

What you can sell to Hallmark stores

But the truth is, Hallmark can be amazing for people who have gift items. The fact that they have so many different types of products in their stores, they don’t just have cards.

There are many advantages once you become a Hallmark supplier

I try and teach people how to go after as many retailers as possible and making serious money from them. Sometimes, retailers like Hallmark are great because all of your competitors haven’t thought about selling their product to them. So if you have a great gift item, explore Hallmark because a lot of competitors don’t even consider it, and never become a Hallmark supplier.

Why you should be selling to Hallmark

They have stores they own and so forth. They also actually have individual on-store, which basically means that the store owner can buy for that individual store because they have corporate buyers and then there are some Hallmark stores that you can go to and seriously just get in your car, go to those stores, talk to the person who owns that store or the store manager and see if you can potentially get your product into that individual store. That’s a little bit different than some other corporately owned retail stores.

How to get your products into Hallmark local retail stores & become a Hallmark supplier

With Hallmark, there are people who own individual stores, and so for those, you can actually just go there, and see if the individual store owner would be willing to put your product into their store and ultimately still get brand recognition of selling your product to Hallmark. However, it is for an individual store and not for all of their stores. That’s something to consider as well.

Become a Hallmark Supplier

Learn how to approach, pitch & sell to Hallmark stores

Anyways, I hope that provided value for you. Again, this Karen with Retail MBA. Please be on the lookout for the additional retail videos that I create, and if you’d love to learn exactly how to approach, pitch, and sell to chain store retailers such as Hallmark, please take a look at the link below, I have a Retail MBA Training Program. That’s powerful and will walk you exactly how to sell to Hallmark and how to get started today as a Hallmark supplier. Thanks so much.

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 5 Easy Ways to Work with Us:

 1) Free Training If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here!

2) Retail MBA Year Long Coaching and Training System  Our Year Long Coaching and Training System with Karen Waksman is POWERFUL! This is our most popular training and coaching system! We walk you through how to approach, pitch and sell to retail chains and we coach you along the way! Join us by Clicking Here!

3) Masterclass Intensives  Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here!

4) Done-for-You Program If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here!

5) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next “America’s Next Retail Product: LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here!

Check Out Our Additional Blog Posts Here:

How to Sell to Hallmark & Become a Hallmark Vendor
Article Name
How to Sell to Hallmark & Become a Hallmark Vendor
Do you have a product that is perfect for Hallmark Stores? Have you ever wondered what it would take to get a product into their stores?
Publisher Logo