Sell to Giant Foods & Become a Giant Food Vendor

Selling to Giant Foods; Tips and Strategies, for Success

If you’re a consumer product company looking to make a mark in the grocery industry Giant Foods is definitely worth considering. With 169 stores mainly located in Delaware, Maryland, Virginia and the District of Columbia they offer a opportunity. In this short video training, we’ll get into some tips and strategies for selling your products to Giant Foods while keeping some key considerations in mind!

Regions Matter

First things first it’s important to understand that Giant Foods primarily operates within a region. So if you’re based on the West Coast or in parts of the country you might not be familiar with this retailer or even aware of its existence. However don’t let that discourage you from exploring the possibility of selling your products through Giant Foods. They have a network of 159 pharmacies under their umbrella which opens up avenues beyond just traditional grocery store shelves.

When it comes to selling your products through Giant Foods or any grocery chain for that matter distributors play a role. While working directly with retailers is often preferable grocery chains like Giant Foods typically rely on distributors to handle their logistics efficiently. This is especially crucial, for foods and items that require sales to maintain optimal freshness.
When selling your products to Giant Foods it’s important to be aware that working with distributors may require you to allocate a portion of your revenue around 20 30%.

Working with Distributors

While it can be frustrating to give up some of your profits collaborating with distributors is crucial, for selling to Giant Foods. Retail MBA provides strategies on how to support distributors and ensure profitability after sharing a portion of your revenue. To delve deeper into this topic, I suggest visiting retailmba.com.

Another important aspect to consider when targeting Giant Foods is their ownership of Martins Foods. This presents an opportunity for businesses looking to sell their products. If Giant Foods rejects your product you can explore the option of selling it to Martins Foods. By becoming a vendor for Martins Foods and obtaining a vendor number you can then approach Giant Foods smoothly. This strategy is particularly effective because retail buyers often hesitate when dealing with vendors and paperwork requirements. With a vendor number from Martins Foods, in hand you can streamline the process. Make it more efficient.

Vendor Numbers – What You Need to Know

Vendor numbers are simply identifiers used by retailers to keep track of vendors and their products.
Becoming a supplier for Martins Foods can establish your credibility with the organization, including Giant Foods. This approach can also be applied to retailers, like Macys and Bloomingdales which are under the same ownership.

To sum up selling to Giant Foods presents an opportunity for consumer product companies. However it is important to consider the retailers reliance on distributors and the relationship between Giant Foods and Martins Foods. By understanding these factors and implementing strategies that involve working with distributors and leveraging vendor numbers companies can significantly enhance their chances of success with this grocery chain.

At Retail MBA we provide a range of resources and strategies to assist companies in navigating the industry successfully and effectively selling their products to retailers such, as Giant Foods. To learn more please visit our website at retailmba.com where you can explore our collection of training materials and courses. With the strategies and knowledge businesses of all sizes can achieve success in todays retail landscape.