Dillard’s Vendor- How to Sell to Dillard’s and Become a Dillard’s Store Vendor!
Dillard’s is a top department store chain in the U.S. And despite being a department store, they actually sell more than just clothing! They sell accessories, jewelry, furniture, gifts and more! So many products you wouldn’t even think of. I mention this because many entrepreneurs overlook Dillard’s because they are a department store.
So, if you think you have a product that could sell in Dillard’s, then check out my latest training video about this retailer. In this video, I shared tips and strategies on why you should definitely think about selling to Dillard’s Stores.
To learn more, you will just have to watch my training video on “How to Sell to Dillard’s and Become a Dillard’s Vendor.”
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Karen Waksman, Retail MBA
Transcript For Video on Dillard’s Vendor – How to Sell to Dillard’s and Become a Dillard’s Store Vendor Listed Here…
Hey everyone. This is Karen Waksman, founder of Retail MBA. Today we’re going to talk about a retailer that I think is important to mention. Dillard’s Department Store. They have over 300-something stores that they’re responsible for currently in 28 states. I mention that because a lot of times when I’m teaching people how to get their products into big chain stores, people don’t know about some of the department stores that are massive, that have a lot of buying power, and so forth. I like to mention these types of retailers in these short videos that I create, because it helps some of you with your distribution strategy figuring out, “Wow. There are some other retailers that I don’t know about that I could possibly go after”. Any time I can help you figure out how to make money, that’s the purpose of these videos and what I do and so forth.
Let’s talk about Dillard’s. Dillard’s is a department store. Again, they have hundreds of stores that they’re responsible for. I love Dillard’s because of the fact that they’re larger retailers. A lot of your competitors aren’t thinking about selling to them. Also the fact that they sell all sorts of products in their stores. They sell everything, way beyond apparel. Usually when somebody thinks about going after department stores, they think, “If I have a clothing product or I have a jewelry product or accessory product, I’ll go after department stores. That’s my go to move”, which makes a lot of sense.
But if you have all sorts of other products like sporting goods products, or anything else, you could actually sell to department stores as well. I hope that you put those types of retailers on the list, because a lot of your competitors aren’t thinking about putting their consumer electronics products into a department store, or anything beyond an apparel product in their stores. I always like those types of retailers, because big store, lots of opportunity there, and a lot of your competitors aren’t thinking about selling to department stores. I definitely recommend exploring a retailer like Dillard’s.
What can I say about department stores in general? They are very similar to selling to any sort of other retail chain. They usually have a corporate buyer who buys on a national level. They also have regionals and so forth. But generally speaking, on the corporate level they’ll buy for all of their stores. They are looking for interesting new innovative stuff. If you have a product like an apparel product that you want to sell to a department store, you’ve got to either have a really good story that will get them inspired to buy from you, or ultimately you need to possibly sell to them on a private label basis, and/or kind of find your angle in with them.
But in general, the reason I decided to create this video is to emphasize the fact that, don’t ignore department stores simply because you are not an apparel company. Because they really have made me a lot of money over the years, and it’s simply because a lot of my competitors aren’t thinking about that. That’s kind of the quick tip and strategy I have for Dillard’s.
This is Karen Waksman with Retail MBA. If you want to know how to actually pitch to these guys and what to say to them to get them to buy, and the way to finesse these retailers, definitely you want to learn a little bit more. These short video trainings are epic and I want to give you a lot of value, but it’s a whole other discussion. If you want to know the specifics on that, take a look at my website, retailmba.com. I actually have a free training program that you can sign up for. It’s a six part training series. Really powerful stuff.
Or you can take a look at my full Retail MBA training program, which is, in a whole weekend I walk you through all the ways of getting your products into stores, and how to make money. Literally in a week you’ll know how to, like the professionals, how to get into stores. It does take a little bit of finessing to get into retail, but it’s not hard, not complicated, and we help so many people get products into stores.
Anyway, I hope that provided value for you. This is Karen Waksman, Retail MBA. Please be on the lookout for additional videos that I create. Thanks so much.