CES

Karen Waksman CES

CES is More Than Just a Gadget Show

CES is not an exhibition, for showcasing gadgets. It is a platform for consumer technology makers to display their products, which can range from known brands to specialized solutions tailored for specific markets.

Throughout its history CES has witnessed the debut of products such as Pong in 1975 and Atari 400 and 800 personal computers in 1979. Moreover it serves as an indicator of tech trends.

While CES is renowned for being a hub of cutting edge technology it also plays a role. Many companies make deals during the event that shape the products coming to market in the quarter.

To cater to evolving consumer needs and industry demands CES continually adapts. It provides designated spaces like Eureka Park for startups to showcase their products. There are also sections for health tech, sports technology and home technology reflecting the changes for its growth.

Furthermore with the rise of media and liveblogs CES has become more consumer centric than before. These platforms enable viewers to follow the events, from the comfort of their homes.The number of people attending CES has grown significantly due, to this trend. It is expected to continue increasing as more consumers participate in the event each year.

Those who have previously been to CES may remember its days when it focused more on being an electronics trade show than a consumer convention. In the cars and 4K flat screen TVs dominate the scene but in the past record players, cassette tapes and black and white TV sets took center stage in the same halls.

If you’re interested in getting a perspective on the history of CES this video showcasing moments from its past and interviews with influential members is perfect, for you. It provides insight into the heritage of CES.

To provide customer service it is crucial to understand their needs. One effective approach is to utilize NPS metrics, which measure customers likelihood of recommending your company. These metrics can help pinpoint areas where your company excels or needs improvement. Armed with this knowledge you can develop a plan to enhance your NPS score.

Exhibitors

During CES the exhibition area becomes a showcase of innovation and technology.Companies unveil their products and services to cater to consumers, retailers, press and potential future business partners. Every year prestigious consumer electronics manufacturers and cutting edge tech firms gather at CES to exhibit their innovations.

To gain access, to CES one needs to obtain an “industry badge from the registration area. Along with that proof of affiliation with the consumer tech industry, such as a pay stub or other relevant documentation is required. The exhibitors at CES encompass a range of manufacturers including those specializing in speakers and self driving cars.

This years focus at CES was on utilizing technology to improve lives. A notable campaign called ‘Human Security for All’ emphasized the importance of collaboration and innovation in addressing challenges. This theme resonated across speeches, product launches and exhibits featuring cutting edge technologies like AI (including voice and deep machine learning) 5G connectivity, self driving vehicles, smart cities, robotics and more!

Tech companies showcased how their innovations have expanded beyond sectors into domains like agriculture and transportation. For instance John Deere presented a tractor integrated with internet connectivity that enables monitoring of conditions while facilitating communication, with farm workers.

Moreover virtual reality took stage at this event.
Samsung presented its Gear VR headset while Sony introduced the PSVR 2 and HTC unveiled their headset the HTC Vive Pro featuring advanced enhancements.

Despite the COVID 19 pandemic affecting the size of CES 2018 there were still plenty of innovations to see. LG showcased their lab themed areas, for each product line including an augmented reality (AR) service that allows users to try on NFT shoes from Monster Shoes Club. Each product zone seamlessly blended with floors and matching wall details creating a cohesive and immersive environment.

Alongside the gadgets on display CES offers a multitude of keynotes and conference sessions that delve into next generation technologies across fields. These events cover topics such as sustainability, transportation and mobility digital health and the metaverse. The full schedule for these conferences will be published in autumn.

Taking place from January 5th to the 8th in 2023 CES involves press days and media conferences starting earlier. It is common for companies to use this day to hold press conferences and launch products in order to make a lasting impression.

While some announcements, at CES showcase advancements others are merely publicity stunts aimed at garnering attention and boosting sales.Regardless of the approach receiving media coverage at CES can provide an advantage, for any product or company when competing with others.

In years there has been a rise in the integration of software driven hardware. Manufacturers are not focusing on updates and accessories but also placing increasing emphasis on apps that promote seamless interaction and collaboration between devices. While this may disappoint some attendees who were expecting features like self driving cars or advanced voice activated technologies at CES 2019 consumers can still benefit from the growing number of devices connecting through apps.

Every year at CES there are captivating health tech concepts and prototypes that capture peoples imagination. These include at home scanners, smartwatches capable of monitoring blood sugar levels and wearable patches designed to combat sexual dysfunction. Unfortunately many of these ideas never make it to the market. They turn out to be less capable than initially claimed.

This years CES showcases some exhibitors surrounded by a veil of secrecy, such as Speciate AI based in Chicago and iFLYTEK Co. Ltd from China. Both companies have websites that lack information about their core offerings. Interestingly Speciate AI doesn’t even specify that it specializes in “data analytics services.” This mystique is partly created by media days organized by these companies during CES, which prevent journalists from experience, with their offerings.

The CES Tech Show, also known as CES showcases a range of gadgets and innovations, from companies. It features consumer gadgets and unique ideas from companies that could potentially reshape our future. These new products offer a sneak peek into what lies from wristbands that help people resist food temptations to machines that create customized mixed drinks.

Experienced attendees of CES are aware of the challenge of keeping up with the stream of advancements unveiled each year. This has sparked discussions about the future of CES and other major tech trade shows.

Despite these discussions it is anticipated that CES will continue to evolve and expand beyond its focus on consumer electronics. This year the Consumer Technology Association (CTA) is starting to delve into technology showcasing advancements such as cars, mobility solutions and other breakthroughs.

In addition to its endeavors CTA is also prioritizing support for educators. At the show there will be an event aimed at providing educators from across the state with insights into technology and its applications in classrooms. Furthermore selected teachers who are candidates, for the 2023 Teacher of the Year award will share their experiences at this event.CoinDesk is hosting an area called “Metaverse and Web3” at this years show. It will feature groundbreaking technologies, from companies like Magic Leap, Microsoft and OVR Technology to create digital worlds. These exhibitors will be showcasing their innovations in this area.

The Consumer Electronics Show (CES) this year will have an exhibition hall called Eureka Park, which focuses on startups from over the world. These startups will be demonstrating innovations, including paper solutions to reduce carbon emissions, solar technology that captures both electrical and thermal energy from sunlight, personal safety apps and more. Additionally in collaboration with AARP the show organizers have introduced the AgeTech Summit. This summit will include workshops and discussions, on how technology can support the needs of an aging population.

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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  2. #1 Thing Retail Buyers Want You to Know
  3. What NOT to Do When Selling to Retail Chains! 
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