Do you have a product that is perfect for Piggly Wiggly Stores and You Want to Become a Piggly Wiggly Vendor?
Piggly Wiggly stores carry a wide array of products, including foods that need to be consumed quickly as well as other kinds of food.
Making a Sale to a Retailer Who Owns 500 Chain Stores
When it comes to selling to a retailer that owns more than 500 chain stores, there are a few considerations that should be kept in mind. To begin, it has the potential to be a significant source of revenue for you. However, as a result of their enormous purchasing power, they are quite picky about the kinds of things that they allow customers to purchase from their stores. To convince people to switch to your product instead of one made by another company, you will need to present them with something fresh and original, or you will need to offer an unbelievable price.
The fact that Piggly Wiggly is independently owned and operated is something that you should keep in mind while trying to sell to them. This indicates that you have the opportunity to get in your car and drive to a Piggly Wiggly store in order to inquire with the store lead about whether or not the shop would be willing to make an individual store purchase of your products. This is wonderful since it enables you to open up new accounts and demonstrate to other grocery chains that you have been successful in the past.
On an individual store basis, though, some but not all Piggly Wiggly locations won’t be able to purchase items from you. You ought to investigate this possibility, but keep in mind that in order to expand it, you might need to collaborate with a distributor. Distributors won’t typically pay attention to your goods unless you’ve already made some sales of it yourself.
How to Sell to Piggly Wiggly
It is possible to make a lot of money and spread the word about your product by selling it to Piggly Wiggly supermarkets. You must, however, ensure that you have a cushion to deal with distributors and that you understand your pricing in order to be successful. You also need to be sure that you do not enter into any transactions that will result in a loss of money for you.
Please have a look at the links below if you would want further information on how to contact merchants like Piggly Wiggly, make a pitch to them, and sell your products to them. Our organization, Retail MBA, has assisted over 100,000 people in learning how to approach, pitch, and sell to retail chains, and we would be more than happy to assist you in getting your items into stores.
"The fact that Piggly Wiggly is independently owned and operated is something that you should keep in mind while trying to sell to them. This indicates that you have the opportunity to get in your car and drive to a Piggly Wiggly store in order to inquire with the store lead about whether or not the shop would be willing to make an individual store purchase of your products."
Outline for "Piggly Wiggly Vendor - How to Sell to Piggly Wiggly Stores" Video Training Here...
Selling to Piggly Wiggly: Tips for Consumer Product Manufacturers
Piggly Wiggly is a grocery chain that is based in the Midwest and has over 499 stores. For manufacturers of consumer products, selling to a retailer with such tremendous buying power can be very profitable. However, because Piggly Wiggly works with the best manufacturers in the industry, competition can be fierce. In this article, we will provide tips for manufacturers who are looking to sell their products to Piggly Wiggly.
Offer New Innovations or Exciting Products Piggly Wiggly is always looking for new and exciting products to offer their customers. To stand out from the competition, manufacturers need to bring something new and innovative to the table. This could be a new product that is not yet available in the market, or it could be an existing product that has been improved in some way. Whatever it is, it needs to be exciting enough for the buyer to consider swapping it out for a product that is already on their shelves.
Offer an Amazing Price Another way to get the attention of the buyer at Piggly Wiggly is to offer an amazing price. Since Piggly Wiggly has such tremendous buying power, they can afford to be very choosy about the products they carry. If a manufacturer can offer a product at a lower price than what is currently on the market, this could be a huge selling point for the buyer.
Explore Individual Store Sales Piggly Wiggly stores are independently owned, which means that manufacturers can potentially sell to one individual store and then keep opening up new accounts. This is great news for manufacturers who are just starting out and want to get their foot in the door. Even if a manufacturer only sells to one Piggly Wiggly store, they can use that success story to approach other retailers who are interested in hearing about success stories at bigger grocery chains.
Consider Working with a Distributor While it is possible to sell to Piggly Wiggly without working with a distributor, it is often more streamlined to do so. Distributors can help manufacturers with shipping and deliverability, which is especially important for perishable goods. However, distributors will take a piece of the pie, so manufacturers need to make sure they understand their pricing and have a cushion to work with.
Understand Marketing Strategy When working with Piggly Wiggly, manufacturers need to be aware of the retailer’s marketing strategy. For example, a manufacturer may need to offer discounts on their products to move them off store shelves. However, if the manufacturer is working with a distributor, they need to make sure they are not losing money on the deal.
Selling to Piggly Wiggly can be very profitable for consumer product manufacturers. However, it is important to understand the retailer’s buying habits and marketing strategies. By offering new and innovative products, amazing prices, and by considering individual store sales, manufacturers can stand out from the competition and potentially open up new accounts with other retailers. Finally, while working with a distributor can be streamlined, manufacturers need to make sure they understand their pricing and are not losing money on deals.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
