Types of Retail Packaging

Types of Retail Packaging

Types of Retail Packaging

Retail packaging is designed to draw shoppers in while building brand recognition and protecting items during shipping and storage.

Retailers recognize the significance of having eye-catching packaging that sets them apart from competition, yet must still withstand rigorous shipping and handling conditions.


Retail packaging is an essential element of customer experience. Its purpose is to attract new customers while protecting and informing existing ones about a product or service. There are various types of retail packaging – paperboard boxes, foil-sealed bags and corrugated boxes are among them – each has their own advantages and disadvantages so it is vitally important that brands select one which best reflects them.

Retail packaging’s most versatile solution is a cardboard box. These containers are typically printed with product details and made in various colors to add visual interest, with custom cut-outs that highlight specific items inside them. Cardboard boxes make an ideal solution for gifts as well as food products – they even come equipped with handles for easy carrying!

These boxes offer retailers looking to stand out from their competition an ideal solution. These eco-friendly containers can come in various shapes and sizes, providing retailers with plenty of opportunities for reuse – they are especially suited to high-demand products like candy bars or gift cards.

Another form of retail packaging is the folding carton, made out of paperboard with a folding lid for one-time or resealable use. They come in various shapes and sizes such as rectangular and cube-shaped boxes; furthermore, different heights may also be manufactured to accommodate various product types.

Retail packaging solutions also include custom trays and cartons, which can be tailored specifically to the needs of your company and products. Ideal for transporting small products safely between stores, they’re great at displaying merchandise while simultaneously promoting sales or special offers.

Textual communication between retailers and their customers is a key part of business success. Font size and color play an essential role in successful dialogue. You should avoid using texts that are too small or large, and be sure that it matches with your brand colors and logo.


Bags are an affordable and flexible retail packaging option that can meet a range of business needs, from the simple brown paper bag to luxury foiled gift bags with ribbon handles. Whatever your business requires to increase brand recognition or build retail presence, bags offer an effective yet cost-efficient solution.

Bags come in all sorts of materials from cotton to plastic, and can be closed using zippers, snap fasteners or folding (e.g. money bags). Bags may also be sealed using tape or by tying drawstrings around their top edge. Bags are commonly used to transport groceries or other small items easily.

Many retailers are taking steps to reduce the use of disposable paper and plastic bags, like Wegmans which recently introduced a produce bag made of plant-based renewable materials in 2017. Companies like Lush and Seventh Generation also take an environmental-friendly approach by offering reusable bags to shoppers when making purchases as well as using recycled/recyclable materials in products and packaging materials.

Rigid boxes provide ideal packaging solutions for larger, more delicate products like clothing, cosmetics, men’s grooming products, food and grocery items, jewelry or technology items. Constructed of materials like cardboard and corrugated board they make an excellent solution for fulfilling online orders while protecting products against the rigors of shipping processes.

Mailer bags provide an affordable retail packaging option for items that do not require the added layers of protection provided by boxes. Mailer bags are often used to ship clothing, accessories and small gifts and make an ideal solution for online fulfillment – they keep items protected during transit while building brand recognition while being eco-friendly! They can be made out of cardboard, corrugated board or plastic and even customized to match the color scheme and style of your product – providing another opportunity to increase brand recognition while positively impacting the environment!

Wrapping Paper

There’s something special and festive about wrapping paper – its festive colors and magical textures help make even impersonal gifts, like gift cards or electronics, feel personal and special; plus it provides an excellent opportunity for businesses to spread brand recognition across social media channels.

Wrapping paper market is one of the primary components of retail packaging industry. Global market is forecasted to experience significant expansion due to people’s increasing inclination toward online platforms and increased penetration of e-commerce shopping in developing economies.

Wrapping papers are produced by combining pulp and chemicals into a thick sheet that can then be printed with intricate or simple designs that are often inspired by current trends. After being decorated, these rolls of wrapping paper are then shipped off worldwide in large rolls for distribution stores as a packaging strategy that promotes product sales while guaranteeing it arrives intact.

Retail packaging must not only be functional, but must also be eye-catching to attract the customer’s eye. It should provide clear prices, cautions and other relevant details; and be easy to remove or recycle. Retail ready packaging offers an attractive alternative to shelf trays; providing customers with a unique shopping experience and helping increase store sales by creating an unforgettable customer journey.

Retail packaging is an integral component of any business, helping differentiate products from their competition and increase sales. Packaging also impacts product display and increases shelf impact through strategic store placement, while using materials with innovative structural designs or quality prints can increase brand impact even further.

Producing wrapping paper follows similar processes as other packaging solutions: multiple designers may collaborate simultaneously on one line of wrapping paper designs; each will have their own private workspace while also sharing larger planning rooms for brainstorming purposes and to share samples and references of paper or other ideas with one another. Once finished, designers will develop prototypes before sending it off for production at manufacturers.


Suitcases are used for transporting personal belongings during travel. Available in various sizes and shapes, suitcases can be constructed from various materials; most lightweight suitcases feature wheels to facilitate movement while they typically comprise hard plastic as the primary constituent material but may also incorporate other types of material such as textile or leather.

The modern suitcase dates back to the late 19th century. Back then, travel was at an all-time high, necessitating somewhere to store clothing and other belongings while on the move. While at that time there were various forms of luggage like steamer trunks, valises club bags, Eveready portable wardrobes or suitcases in use at any one time; two times only did “suit case” appear in one wholesale price list in 1897!

Early suitcases were more portable and lightweight than trunks, yet still bulky by today’s standards. Made of leather, wicker or thick rubbery cloth stretched over steel or wooden frames with corners rounded off using leather or brass caps and flat designs that allowed for easy carrying through an integrated handle on one side – until steamship travel declined during the 20th century these suitcases often advertised themselves as waterproof!

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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Types of Retail Packaging

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