Meijer Vendor - How to Sell to Meijer and Become a Meijer Vendor!
Meijer is an American supercenter chain located mostly in the Midwest. They currently have over 240 stores they’re responsible for. They sell a variety of different products like groceries, clothing, beauty, electronics, and so much more! As a supercenter with immense buying power, Meijer is definitely a retailer to explore.
Meijer also has a lot of room to test new products so it’s definitely worth selling to them. The key is to know what matters to them and what makes them more inclined to buy!
So, if you think you have a great product for Meijer, I suggest watching my latest training video about selling to Meijer. I also share some quick tips and strategies that may just be helpful to you when selling to this supercenter. Just click on the video to watch!
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Karen Waksman, Retail MBA
P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required!
Transcript for this Video Here:
Meijer Vendor - Hey everyone this is Karen Waksman, founder of Retail MBA. Today I want to talk about becoming a Meijer Vendor. Meijer is a supercenter chain store located throughout the Midwest. And I create these training segments just to give you some quick tips and strategies because half the time I realized my customers and people I work with don’t always know about retailers out there that they could sell to. So just by creating this training I hope that you learn a little bit and also get you inspired about selling to retailers such as Meijer. Or if you are already knowing about them and you want to sell to them, just hopefully you’ll walk away knowing some strategies.
Anyways, let’s talk about Meijer. So basically, this retailer change in terms of the volume of stores. They currently have over 240 stores they are responsible for. It’s 240 locations mostly in Michigan, Illinois, Indiana, Kentucky, Ohio, and Wisconsin. So those people who live in California or wherever you probably didn’t know about them. So that’s something to think about and that’s a lot of buying power. They can buy a lot of products from you. They sell a variety of different products and they’re supercenters.
So one thing I want to share with you is when someone has stores that are supercenters, it means that they have large locations. And what that ultimately means, is that they have the ability to buy a lot of different types of products and have room to test a lot of products. I love retailers like that. Because the larger the space, the more opportunity to buy things. The smaller the space, the more competition, the harder it gets and so forth. For instance, if you’re trying to sell, I don’t know, to a GameStop or GNC, they have a really small-type location so the competition gets tight because they just can’t put that many products in stores. So something to consider about Meijer is that they’re supercenter large stores and so they can fit more products which means they can sell more products and so forth.
So that’s the one thing to think about. I love selling to retailers like that because again they’d say no a little bit less because they have more room to test new products. So when I say test it just means that they can try out new products. And because of that, they sell anything from grocery, clothing, footwear, gasoline, sporting clothing, bedding, furniture, jewelry, health and beauty products, toys, sporting equipment, electronics, housewares, pet supplies, you name it. Right? So kind of a big deal especially for those of you who are maybe trying to sell to retailers and you’re getting rejected a lot. But maybe a lot of your competition doesn’t think about Meijer as a retailer to focus on. So again, if I have a consumer electronics product or houseware product, I wouldn’t ignore Meijer. And most people do.
And so that’s why when you’re getting rejected by a lot of retailers, sometimes regional retailers like that is the superb way. Because even though a lot of your competitors don’t approach them, which is actually a benefit for you, the retailers actually know all about what’s going on in their competitor stores. So all of the supercenters and so forth, trust me they’re all shopping in each other’s stores. So once you start opening a Meijer account as a supplier and so forth, all of sudden the other retailers will start paying attention to you because someone took a risk on your product and so forth. So again, I would never ignore Meijer and so forth in selling to them. And a lot of people do because they don’t think about them as an opportunity.
Anyways, they have large designs. The thing about them is they were one of the first companies to create hypermarkets which means they combine grocery chains with general merchandise and so forth. So again, I mean, so many different types of products they buy. They’re always looking for diverse suppliers. If you are a woman on business, or a diverse supplier and so forth, they love those types of companies who get certified. And ultimately just wanted to share with you that they exist and definitely explore going after them. They’re also a private company and so they sometimes tend to be a little bit more interesting to work with because they have different ways of purchasing and I will explain that in another training video.
Anyways, this is Karen Waksman, Retail MBA. I hope that provided value for you. If you want to learn exactly how to approach, pitch, and sell to retailers like Meijer, definitely take a look at my website retailmba.com. That’s retailmba.com. My goal is ultimately to help you expedite the process of making money with your physical product. We have free training. We have advanced training that you can purchase. We have live events. We have all sorts of certification programs and so forth. Basically we teach you step by step proven process on how to make money with physical stores. We’d love to help you with that. Otherwise, please subscribe to this channel and be on the lookout for the next training segment that we provide. Our goal is to ultimately support you in every step of the way in making money. Again, Karen Waksman, Retail MBA, thanks for your time!