How to Sell on Macy's Marketplace

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How to Sell on Macy’s Marketplace

Macy’s, once America’s department store, recently unveiled a third-party marketplace. This platform offers 400 brands and 20 product categories spanning apparel, beauty and home improvement items as well as supporting women-owned, diverse-owned and sustainable businesses.

Macy’s has welcomed with open arms Macy’s launch of their platform as part of their turnaround strategy, and retail analysts have given their approval.

How to Sell on Macy’s Marketplace

Macy’s is an established department store chain offering an assortment of goods. Their store features clothing, shoes, accessories, jewelry, beauty products, kitchen appliances and furniture among many other categories. A presence on Macy’s Marketplace can help brands increase visibility and sales; however it’s essential to understand all of its requirements and fees prior to submitting a product for consideration.

Macy’s Marketplace, their latest initiative, provides a curated selection of products from third-party sellers. According to the company, this selection process involves working closely with selected brands and sellers “carefully selected to align with our business needs and high-quality product and fulfillment standards”. Furthermore, they plan to use this platform to support women-owned, diverse-owned, sustainable brands.

Similar to Amazon’s Fulfilled by Amazon, which handles fulfillment and shipping directly, Macy’s Marketplace requires sellers to manage inventory and fulfill orders directly. Furthermore, Macy’s will charge sellers a 15% commission fee on every sale as well as a $0.30 listing fee per item sold; these costs will be deducted from earnings before payments are distributed back.

Start selling on Macy’s Marketplace by creating an account. After creating, fill out and submit a product application with details about your product, pricing information and photos; as well as providing payment processing details (credit card number). After submitting, await approval of your application – once accepted you’ll receive an email containing further instructions.

Macy’s Marketplace can be an extremely challenging marketplace for some sellers, yet also be an incredible opportunity for others. Small, medium, and large businesses selling across multiple channels may find Macy’s Marketplace helpful in managing inventory, pricing, promotions, and inventory with one platform – with the proper knowledge, tools, strategy and approach in place it should be relatively straightforward to succeed on Macy’s Marketplace and expand their business. At e-tailize we can assist sellers optimize listings while increasing conversion rate while managing complexity associated with selling on multiple marketplaces!

What are the New Categories on Macy’s Marketplace?

Macy’s is one of the world’s best-known department store chains, and their online marketplace gives third-party sellers access to an expansive audience. Recently, their marketplace expanded by adding 400 brands-many women-owned, diverse, and sustainable enterprises – to compete for customers and gain exposure for themselves.

Macy’s is an invaluable platform to increase brand visibility and sales for any brand, but before joining their marketplace it’s crucial to understand all its risks and requirements. First step should be research Macy’s history, values and target audience to identify products/categories which could benefit your business the most; secondly it should become familiar with Macy’s vendor requirements including product quality pricing packaging etc; finally you should develop a sales strategy aimed at Macy’s buyers.

Macy’s Marketplace launch was developed to meet the needs of omnichannel shoppers by offering a carefully curated collection of third-party products. This allows Macy’s to experiment with new categories without incurring supply chain costs; additionally, offering consistent customer experiences across channels is also provided through this marketplace.

Macy’s has had trouble in the past with counterfeiting and other issues related to its online marketplace, but believes its new model stands a better chance of success. By concentrating on fewer categories and trusted partners, the marketplace should become more reliable for customers and simpler for use overall.

Macy’s new marketplace is powered by Mirakl, a premier e-commerce platform. Unlike other marketplaces that allow vendors to set their own prices, Mirakl sets the original product price before showing discounted seller prices on the website – this feature helps avoid price wars while appealing to a broad array of consumers. Furthermore, customers can return products directly back to third-party sellers, streamlining and simplifying returns procedures.

What are the Requirements to Sell on Macy’s Marketplace?

Macy’s recently joined other retailers who have launched third-party marketplaces to broaden their product selections. Partnering with Mirakl, Macy’s online marketplace will allow shoppers to buy items from multiple sellers in one convenient place – both through its website, mobile app and retail locations. Customers can browse this marketplace both virtually and physically.

Before approaching Macy’s as a potential customer, it is vital that you research its values and target audience thoroughly. Doing this will allow you to develop a sales strategy which accurately represents your products while targeting buyers who will buy them. In addition, be familiar with its vendor requirements concerning quality and pricing as well as plans for marketing or promotions of these. You should prepare a product presentation which consists of information such as description of product(s), pricing info as well as any plans of promotion of these.

Once your product research and preparation have been completed, the next step should be submitting them for consideration by Macy’s buyers. This can be accomplished via email, telephone or in-person meetings; keep in mind that Macy’s buyers seek a variety of apparel, beauty and home items; when pitching your products be sure to highlight its unique features that would appeal to customers at Macy’s.

Last, you will need to meet the technical requirements for selling through Macy’s marketplace, such as having an American bank account, using UPC/EAN/barcodes certified by GS1 of Germany, having at least 10,000 square feet warehouse space available and maintaining an on time delivery percentage of at least 95%. In addition, customer service should always be available if issues or inquiries arise.

Assuming you meet the criteria set by Macy’s Marketplace, your success can lead to both increased revenue and brand recognition. But it is important to keep in mind that Macy’s will set their own pricing and fees for selling on their platform, such as charging a 15% commission per item sold and $0.30 listing fee as well as payment processing of $2.50 for every order placed.

How to Make the Most of Your Macy’s Marketplace Account

Macy’s is one of the world’s leading department store chains. Their new Marketplace gives third-party sellers access to sell their goods on Macy’s’s website and mobile app; recently updated, adding new categories and expanding selection. Customers also enjoy all the perks and benefits associated with Macy’s Star Rewards loyalty program when shopping through their marketplace.

To maximize your macy’s Marketplace account, it’s essential that you familiarize yourself with its requirements and fees. By spending some time understanding these aspects of their services, it will enable you to determine whether your business fits with them as an appropriate option. In addition, devising a sales strategy will allow you to optimize performance while reaching business goals successfully.

As a seller on Macy’s Marketplace, it’s imperative that you can provide accurate product details, including product descriptions, photos, and specifications. In addition to competitive shipping rates and rapid returns processing capabilities, communication with buyers via various methods such as email and phone is key for success.

Macy’s Electronic Data Interchange (EDI) requirements must also be fulfilled. This involves sending all shipments using an approved carrier and including an invoice with each package, working tracking codes for every shipment and valid, verified UPC codes for every proposed item.

Selling on Macy’s Marketplace presents an exceptional opportunity for businesses. By employing the appropriate tools, knowledge, and strategies they can take full advantage of this new sales channel to meet their growth targets and reach new ones. In addition, using a central platform for managing inventory pricing promotions across multiple marketplaces maximizes visibility and sales on macy’s Marketplace e-tailize offers a host of solutions designed specifically to help businesses maximize the potential of Macy’s Marketplace from inventory optimization, price optimization to order fulfillment and EDI services enabling businesses make the most out of Macy’s Marketplace!

Step-by-step training on how to sell to major retailers

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In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

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How to Sell on Macy's Marketplace

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