Sell to Burlington Coat Factory & Become a Burlington Coat Factory Vendor

Burlington Coat Factory is a well-known off-price discount department store with over a thousand stores across the United States. They offer a variety of products such as clothing, accessories, gifts, and consumer electronics. If you have a great consumer product that you believe would fit on their store shelves, this article will provide you with some insights on how to sell your product to Burlington Coat Factory.

First of all, it’s important to note that Burlington Coat Factory is a private company, and they are stringent on who they work with. They also have established relationships with many suppliers. This means that it can be tough to get your foot in the door, but it’s not impossible.

One thing to consider is that many of the products sold at Burlington Coat Factory are private label. This means that your branding will not be on the packaging, and instead, it will be the name of their company on their packaging. Private label is prevalent in categories such as jewelry and accessories, and if you are willing to sell your product through their private label company-owned brands, it can be a lucrative opportunity. Burlington Coat Factory would buy your product as a manufacturer, and if the deal is inked, they would tell you where to go to get the packaging, which would be part of their system and setup. They typically don’t go out and source their own products; instead, they work with companies like you to get the job done.

Selling your product through private label means that you won’t have your name all over the packaging, which might not be ideal for some sellers. However, there’s a lot of money to be made through private label in Burlington Coat Factory, which makes it worth considering. Private label strategies can be utilized to get the private label buyer to buy your product, which can help you get in the store.

Another thing to think about is that Burlington Coat Factory focuses on diversity. This is a big thing for their customers, and they have a diverse customer base across different sections throughout the United States. If you are a diverse supplier, they would love to know about you, and it could help you get in the front of the line for selling to a retailer like Burlington Coat Factory. If you can, get certified as a diverse supplier or minority-owned company or women-owned company. If you’re a woman-owned business, you own 51% or more of the company, and you’re a woman, you can go to a certification organization like WBENC (wbenc.org). If you’re a minority-owned company, you can own 51% or more and get certified at NMSDC (nmsdc.org). Both organizations are examples of places you can go to get certified. They have a few hundred dollars fee, and they’re pretty stringent. For example, if you’re a woman-owned business, they’ll come to your home or office to verify that you are a woman-owned business.

If you’re a diverse supplier, let Burlington Coat Factory know that when you fill out the forms. Big organizations are interested in diverse suppliers, so if you can prove that you’re a diverse supplier, it can help you get your foot in the door.

In conclusion, selling your product to Burlington Coat Factory can be challenging, but it’s not impossible. They have a lot of buying power, and they sell a variety of products that could fit your consumer product. Consider selling your product through their private label company-owned brands, and use private label strategies to get the private label buyer to buy your product. If you’re a diverse supplier, get certified and let them know when you approach them. If you want to learn more about approaching, pitching, and selling to retailers like Burlington Coat Factory, Retail MBA can help.