How to Sell to Walmart & Become a Walmart Vendor


Walmart VendorsDo you have a product that is perfect to sell to Walmart stores?

One purchase order from Walmart can mean millions of dollars in revenue for your product business. That is why just about every product company wants to become Walmart Vendors!

But here’s the challenge with selling new products to Walmart. One order from Walmart can be a wonderful opportunity; however it can also be detrimental to any start-up business trying to keep up with the volume that Walmart can buy!

Sell to Walmart Stores

It is tricky to become a Walmart vendor

If your product sells well in their stores, Walmart buyers expect to be able to buy huge quantities from you. This may sound obvious, but guess who has to pay for the goods first prior to sell to Walmart? You do! You have to ‘front’ the money to manufacture and ship your products to Walmart and then ultimately wait until you get paid from them. And the truth is that getting paid from Walmart can take a few months…

So you really have to decide what kind of volume you can handle in your product business. This will ultimately help you determine whether or not it makes sense to sell to Walmart as a new product company.

What you need to know when sell to Walmart & Become a Vendor

Well, it really depends on your product and how much they believe in the success of your product in their stores. But one purchase order can be a million dollars easy.

How much quantity of products will a Walmart supplier need to qualify?

Here’s something else to think about. Walmart buyers are equally concerned with new product companies being able to handle their purchase orders as well. The last thing a Walmart buyer wants to do is to take a new product company out of business. That is why Walmart buyer’s will ask you about your ability to sell your products in mass to Walmart. And if a Walmart buyer does not believe that you can handle their quantities, they will not buy.

Become Walmart Supplier

Learn how to approach, pitch, & sell to Walmart stores

So…would I approach Walmart with a new product first or sell to other chain stores prior to approaching them?

Personally, I would sell products to other chain stores first and then sell to Walmart. By selling to other chain stores first, I gain traction in the marketplace and develop my brand. I also help increase revenue for my new product business which will ultimately help me get funding for my huge Walmart purchase order!

Frequently Asked Questions About Selling to Walmart Stores

To get your products onto the shelves of Walmart stores you’ll need to go through the process of applying to become a Walmart vendor. The first step is to visit Walmarts website and fill out their online vendor application. Another option is to check out our Retail MBA Training System (https;//www.retailmba.com) where we provide insights, into how sales professionals navigate these types of partnerships.

When following the route the application process typically requires you to submit a sample of your product along with a product information sheet (PIS). The PIS should include details about your product, such as pricing, availability and any other pertinent information requested.

After you’ve submitted your application a Walmart buyer will review it to determine if your products align with their companys requirements. If your application gets approved you’ll receive an invitation to become a Walmart vendor and gain access to their systems and processes. It’s worth noting that when submitting through their website directly responses from Walmart can sometimes be inconsistent or generic in nature when they ask questions about your brand. To address this challenge our Retail MBA Training System offers time tested methods, for navigating these chain store opportunities!No prior experience necessary!

To increase your chances of success it’s important to research the market and find a product that meets a need or demand. It’s also crucial to show that you can create high quality products that provide value to customers and have a supply chain.

In general establishing a presence, for your products in Walmart stores requires a commitment to quality and customer service. Additionally you must meet the companies vendor requirements. With work and dedication you can forge a partnership with Walmart and expand your business. Moreover placing an order with one of their chain stores has the potential to generate millions of dollars. If you require assistance our team is available as consultants!

How can I get in touch with Walmart buyers?
There are ways to contact Walmart buyers

1. Utilize the “Contact Us” form on Walmarts website; You can access Walmarts website. Use the “Contact Us” form to send a message directly to the relevant department. This option is ideal if you’re unsure which department or buyer is appropriate for your inquiry. You’ll find this information, in the vendor section of their website well.


We highly recommend considering options of this route as buyers often overlook the incredible products available, on their website via their vendor portal. That’s why the Retail MBA Training System, created by the Founder of Retail MBA is so powerful. It teaches you how to approach, pitch and find the buyers for your products. Feel free to take a look at what we’re doing at https;//www.retailmba.com.

Avoid reaching out through LinkedIn; While many Walmart buyers have LinkedIn profiles that you can use to connect with them it’s best not to reach out in this way. Some people suggest it. Buyers really dislike it when they are approached disrespectfully. LinkedIn is primarily where they post their resumes and not where they review products!

Consider attending industry trade shows and networking events; Walmart buyers frequently attend industry trade shows and other events where you can personally meet them and present your product pitch. There are trade shows catering to every product category; for example if you have housewares products attending the International Housewares Show would be ideal! Our Founder, Karen Waksman has spoken at top trade shows, about how to sell to retail chains. These shows are opportunities! Please explore our training material on how to leverage trade shows.

In our Retail MBA Training and Coaching Systems we provide insights, on what you should avoid when attending trade shows. If you happen to have the name and contact information of a Walmart buyer it’s worth considering reaching out to them. However it is important to note that contacting them via email or phone is more appropriate than sending a message on LinkedIn. The key here is to maintain professionalism and not overwhelm the buyers. Our systems offer guidance on how to communicate with buyers in a way that they appreciate. We have successfully trained over 100,000 product companies on how to approach buyers. You can find information about our strategies on RetailMBA.com.

When contacting Walmart buyers it’s crucial to be respectful and maintain a demeanor. Additionally crafting a pitch that clearly presents the value of your product is essential. It’s also advisable to conduct research and tailor your pitch according to the interests and needs of each buyer you reach out to.

Now lets discuss Walmarts vendor requirements. When doing business with Walmart there are criteria that vendors must meet. These requirements may vary depending on factors such, as the type of products being sold and the market segment involved.
Here are some of the things that Walmart looks for in its vendors;

1. Quality products; Walmart is dedicated to providing its customers with high quality products that’re affordable. As a vendor you will need to show that your products meet the companys quality standards.

2. Safety and compliance; Walmart has requirements when it comes to product safety and compliance. This includes guidelines, for materials, labels, packaging and overall product design.

3. Supply chain; Walmart relies on a network of suppliers to meet customer demands. As a vendor you’ll need to demonstrate that you have a supply chain of meeting the company’s needs. It’s important to note that handmade goods might not align with Walmarts preference as they tend to buy in volume.

4. Competitive pricing; One thing Walmart is known for is offering prices to its customers. As a vendor it’s crucial that you can provide pricing in order to work with the company.

5. Excellent customer service; Walmart highly values customer service. Expects vendors to respond promptly and accurately to customer inquiries and complaints.

You can find a list of requirements, on their vendor portal.
Make sure to visit their vendor website to find out about the insurance requirements and other important details!
When it comes to becoming a Walmart vendor it’s crucial to show a dedication, to quality and customer service while also meeting the company’s vendor requirements. By putting in work and staying committed you can establish a partnership with Walmart and see your business grow.

How can I prepare a product submission for Walmart?
To prepare a product submission for Walmart you’ll need to create both a sample of your product and an accompanying information sheet. The sample should give them a feel of your product while the information sheet should provide details about its features, benefits and how it fits into the Walmart market. Remember not to send samples buyers usually request them as part of their review process.

Here are some steps you should take when preparing a product submission, for Walmart;

1. Research the market; Before diving into your product submission preparation take time to research the market thoroughly. Ensure that your product fulfills a need or demand and also aligns well with Walmarts existing range of products.

When creating a product sample it’s important to have a representation that showcases the features and benefits of your product. Consider making prototypes or samples in sizes, colors or variations to give Walmart buyers an understanding of what your product offers.

For your product information sheet (PIS) make sure to provide information, about your product, including its features, benefits, Walmart market, pricing and availability. Including images or graphics can also help buyers grasp the essence of your product. You can find valuable guidance on creating sell sheets for buyers in our Retail MBA Training System available at RetailMBA.com.

After creating both the product sample and sell sheet it’s crucial to review and edit your submission carefully. Ensure accuracy and completeness while double checking that all necessary information is included and that it adheres to Walmarts guidelines.

To gain insights into using language and maximizing buyer interest within minimal time and cost explore our free webinars listed on RetailMBA.com. We dive into these strategies!

Overall preparing a Walmart product submission demands planning and attention, to detail.To improve your chances of success and have your products stocked in Walmart it’s important to follow these steps and ensure that your submission is accurate and comprehensive. Below are a few examples to guide you on how to prepare a product submission. Our core Retail MBA Training System delves into the intricacies of selling to chains taking 10 hours to provide a comprehensive understanding of what lies ahead. This knowledge is crucial, as an order from a chain store can potentially generate millions of dollars in revenue. The informed you are the greater your chances, for success.

  1. What are Walmart’s private label requirements?

To prepare a Walmart product submission, you will need to create a product sample and accompanying product information sheet. The product sample should be a physical representation of your product, while the sell sheet should include detailed information on your product, including its features, benefits, and Walmart market. Again, our Core Retail MBA Training System explains how to create a powerful sell sheet and how to contact the private label buyer and submit your product as would the sales professionals! 

Here are some first steps you can follow to prepare a Walmart product submission:

  1. Research the market: Before you start preparing your product submission, it is important to research the market to ensure that your product meets a specific need or demand. You should also research Walmart’s product offerings and make sure your product is a good fit for the company.
  2. Create a product sample: Your product sample should be a physical representation of your product that demonstrates its features and benefits. You should consider creating prototypes or samples in multiple sizes, colors, or variations to give Walmart buyers a better understanding of your product.
  3. Create a product information sheet: Your sell sheet should include detailed information on your product, including its features, benefits, Walmart market, pricing, and availability. You should also include any relevant images or graphics that will help buyers to understand your product.
  4. Review and edit your submission: Once you have created your product sample and sell sheet, it is important to review and edit your submission to ensure that it is accurate and complete. You should also double-check that you have included all relevant information and that your submission meets Walmart’s guidelines.
  5. 6. Branding and packaging: Walmart’s private label products must be clearly branded and properly packaged to ensure that they stand out on the shelf and are easy for customers to identify. 

Overall, preparing a Walmart product submission requires careful planning and attention to detail. Why? One order can make you millions of dollars! 

When working with the private label buyer, they will instruct you on how to package using their branding! All of this is explained in our training systems listed on RetailMBA.com

  1. How does Walmart source products? 

Walmart sources products from a wide range of vendors, both domestic and international. The company has a team of buyers and sourcing professionals who are responsible for identifying and evaluating potential vendors and products.

To source products, Walmart uses a variety of methods, including:

  1. Online vendor application: Walmart has an online vendor application process that allows potential vendors to submit product samples and information sheets for review. This is a good option for small and medium-sized businesses that are interested in selling their products in Walmart stores.We suggest not going through this route as you could get lost in the process. Find out more by checking out one of our Retail MBA Training systems listed on RetailMBA.com.
  2. Trade shows and industry events: Walmart buyers often attend trade shows and other industry events to discover new products and meet with potential vendors.
  3. Direct contact: Walmart buyers may also reach out to potential vendors directly, either through online channels or by attending industry events and networking with other professionals.
  4. Partnering with manufacturers: Walmart may also work directly with manufacturers to develop private label products or to secure exclusive distribution rights for certain products.

Overall, Walmart uses a variety of methods to source products, including online applications, trade shows, direct contact, and partnerships with manufacturers. The company is always looking for high-quality products that offer value to customers and that meet the company’s strict vendor requirements.

  1. What is Walmart’s return policy for vendors? 

Walmart’s return policy for vendors varies depending on the product and the circumstances of the return. In general, the company has a “no return” policy for many types of products, but may make exceptions in cases where there are quality issues or other problems with the product.

If a customer returns a product to Walmart that was manufactured or supplied by a vendor, the vendor may be responsible for accepting the return and providing a refund or replacement product. In these cases, the vendor should work with Walmart to resolve the issue and ensure that the customer is satisfied.

If a vendor is unable to accept a return or provide a refund or replacement product, Walmart may choose to dispose of the product or return it to the vendor at the vendor’s expense.

Overall, it is important for vendors to have a clear understanding of Walmart’s return policy and to work closely with the company to resolve any issues that may arise. By providing high-quality products and excellent customer service, vendors can minimize the risk of returns and build strong, long-lasting partnerships with Walmart. 

We explain how to avoid chargebacks and fees with Walmart! All listed on our training and coaching systems listed on RetailMBA.com.

  1. How do I become a Walmart preferred vendor?

To become a Walmart preferred vendor, you will need to meet the company’s vendor requirements and demonstrate that you are able to produce high-quality products that offer value to customers. You will also need to have a reliable supply chain and be able to offer competitive pricing.

To apply to become a Walmart vendor, you can visit the company’s website and complete an online vendor application. The application process typically involves submitting a product sample and accompanying product information sheet, which should include details on your product, pricing and availability information, and any other relevant information. Or follow our amazing systems that explain what to do! 

Once you have submitted your application, a Walmart buyer will review your submission and determine if your products are a good fit for the company. If your application is approved, you will be invited to become a Walmart vendor and will be given access to the company’s systems and processes.

To become a preferred vendor, you will need to consistently meet the company’s expectations and demonstrate a track record of producing high-quality products. This may involve meeting certain performance metrics, such as on-time delivery, order accuracy, and customer satisfaction.

Overall, becoming a Walmart preferred vendor requires a strong commitment to quality and customer service, as well as the ability to meet the company’s strict vendor requirements. With hard work and dedication, it is possible to build a successful partnership with Walmart and grow your business.

What are the requirements, for Walmarts label products? To submit a product to Walmart you will need to create a sample of your product along with a product information sheet. The sample should serve as a representation of your product while the information sheet should provide details about its features, benefits and target market at Walmart. Our Core Retail MBA Training System provides guidance on crafting an information sheet and reaching out to label buyers just like sales professionals do!

Here are some initial steps you can take to prepare your Walmart product submission;

1. Market research; Before diving into your product submission it is crucial to conduct market research. This ensures that your product fulfills a need or demand. Additionally familiarize yourself with Walmarts existing product offerings to ensure compatibility with the company.

2. Develop a product sample; Your sample should physically showcase the features and benefits of your product. Consider creating prototypes or samples in sizes, colors or variations to give Walmart buyers an understanding.

3. Create a product sheet; Your sell sheet should contain information about your product such as its features, benefits, pricing, availability at Walmart stores and any other pertinent details.

By following these steps and tailoring them to fit your situation as, per our Core Retail MBA Training System guidelines you’ll be well prepared for submitting your product successfully at Walmarts private label program!Make sure to include any images or graphics that will help customers understand your product. It’s essential to review and edit your submission after creating your product sample and sell sheet to ensure accuracy and completeness. Double check that you’ve included all the information and that your submission meets Walmarts guidelines.

When it comes to branding and packaging it’s crucial for Walmarts label products to have branding and proper packaging. This helps them stand out on the shelf and makes it easier for customers to identify them.

Overall preparing a Walmart product submission requires planning and attention to detail because even a single order can potentially bring in millions of dollars! Additionally when working with the label buyer they will provide instructions, on how to package using their branding. You can find information about this in our training systems listed on RetailMBA.com.

Curious about how Walmart sources products? Well they source products from a range of vendors both domestic and international. The company has a team of buyers. Sourcing professionals responsible for identifying and evaluating potential vendors as well, as their products.
Walmart employs approaches to acquire products, which include;

1. Online vendor application; Walmart has a system where potential vendors can submit product samples and information sheets for evaluation. This option is suitable, for medium sized businesses hoping to sell their products in Walmart stores. However it’s worth noting that this process can sometimes be overwhelming. For details you can explore our Retail MBA Training systems available on RetailMBA.com.

2. Participation in trade shows and industry events; Walmarts buyers frequently attend trade shows and other industry events to discover products and connect with vendors.

3. Communication; Walmarts buyers may reach out directly to vendors through various online platforms or by attending industry events and networking with professionals.

4. Collaboration with manufacturers; In instances Walmart collaborates directly with manufacturers to develop label products or secure exclusive distribution rights for specific items.

In summary Walmart employs a range of methods such as applications, trade shows, direct communication and partnerships with manufacturers to source their products. The company is always on the lookout for top quality merchandise that offers value to customers while adhering to their stringent vendor requirements.

Could you please provide information on Walmarts return policy, for vendors?Walmart has a policy, for returns that can differ based on the product and specific circumstances. Generally there are some products where returns are not allowed. Exceptions can be made for quality issues or other problems.

When a customer returns a product to Walmart that came from a vendor it’s the vendors responsibility to handle the return and provide either a refund or replacement if necessary. The vendor should work together with Walmart to resolve any issues and ensure customer satisfaction.

If a vendor is unable to accept a return or provide a refund or replacement Walmart might choose to dispose of the product. Send it back to the vendor with the expenses being covered by the vendor.

It’s crucial for vendors to fully understand Walmarts return policy and collaborate closely with the company in resolving any problems. By offering high quality products and excellent customer service vendors can reduce the chances of returns. Establish long lasting partnerships with Walmart.

Learn about avoiding chargebacks and fees when working with Walmart through our training and coaching systems available on RetailMBA.com.

How can I become a vendor, for Walmart?To become a Walmart supplier you’ll need to fulfill the companys vendor criteria and show that your products are of quality and provide value to customers. Additionally having a supply chain and offering pricing is crucial.

To apply as a Walmart vendor simply visit their website. Complete the online vendor application. The process usually entails submitting a sample of your product along, with information like pricing details, availability and any other pertinent details. You can also follow our guidelines that outline the steps.

After submitting your application a Walmart buyer will carefully review it to determine if your products align well with their requirements. If approved you’ll be invited to join as a Walmart vendor and gain access to their systems and processes.

Becoming a supplier involves meeting the companys expectations and establishing a track record of delivering high quality products. This may include achieving performance targets such, as delivery, accurate order processing and ensuring customer satisfaction.
In order to become a vendor, for Walmart it is essential to demonstrate a dedication to delivering high quality products and exceptional customer service while also meeting the companies rigorous vendor standards. By putting in the effort and staying committed it is indeed possible to establish a partnership, with Walmart and expand your business endeavors.

Step-by-step training on how to sell to retail chains!

We explain exactly how to do that and how to get started today. I’ve taught over 100,000 of companies over the years across the globe on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.

We are here to expedite the process of generating revenue with your physical products and that’s what we’re all about.  Take a look at our advanced training, live events, certification programs and so much more.

In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂

Karen Waksman,
Retail MBA

Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Email: info@retailmba.com

Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

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Summary
How to Sell to Walmart & Become a Walmart Vendor
Article Name
How to Sell to Walmart & Become a Walmart Vendor
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One purchase order from Walmart can mean millions of dollars in revenue for your product business. That is why just about every product company wants to sell to Walmart & become Walmart Vendors!
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RetailMBA
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