Do you have a product that is perfect for Sears stores?
Would you like to become a Sears Vendor?
How would you like to get your product into their stores? Watch the video above for some quick tips and strategies on how to make this happen!
Please note, EVERY retail chain store has little quirks like this…and from experience I know what most of those quirks are!
On top of that, if you want to maximize your chances of becoming a vendor for retailers such as Sears, you really need to know…
- How to find the buyers contact information
- How to get a meeting with that buyer
- And then how to pitch them
I’ve covered all of this in a training series that I’m offering for FREE right now…so sign up in the box to the left and I’ll start walking you step by step through the rest of the process!
Transcript of This Video
Learn what you need to know about becoming a Sears vendor
Sears Vendor – Hey everyone, my name is Karen Waksman and I’m the founder of a company called Retail MBA and today I want to talk about becoming a Sears Vendor. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retailers and people always ask me about Sears. They want to get their products into Sears and so I thought I’d take a minute to give you some things to think about and some quick tips and strategies on how to get going and working with the retailers such as Sears. So I hope it helps.
Being able to sell to Sears is a tremendous opportunity for your business
So, let’s talk about Sears. Sears has tremendous buying power, they are responsible for thousands of stores. It’s amazing, they own K-Mart, it’s a big big opportunity for you to sell to Sears. And so because of that everybody wants to sell with them because again, it’s a major volume that they buy; they buy massive volumes. Some retailers are smaller, Sears is kind of like one of the bigger ones, right and especially if you have auto products or it’s a department store, it has so many different kind of departments in that. So, everybody under the sun who has a good product could probably consider reaching out to Sears.
How do you differentiate yourself?
When everybody wants to sell to that retailer and they have thousands of stores… responsible for- Well, I won’t lie to you, it’s a very competitive space so you got to come up with a really really good story and.. I can go on and on about how to come up with a good story but one thing that people always miss when they’re approaching these buyers is that they always forget to talk about why or how they will absolutely support that buyer if they’re willing to sell that product in the stores. So let me explain. If you reach out to Sears and you’re talking to the buyer about your product, one thing I suggest that you do is to say,
“Hey buyer, guess what? I’m going to help you sell more products if you put my product into this store and this is how I’m going to help you.”
Basically, you’re going to tell the buyer that you’re going to support them and help them drive more business, drive more traffic to their stores. That is music to a buyer’s ears and nobody ever says that to a buyer.
Think about all the ways you could help Sears sell more
The key here is that the buyer is looking for, not only a product that’s going to sell but they’re also looking for partnerships with these… companies like yours. And so, if most people reach out to a buyer and all they’re talking about is the features and benefits of their product but they’re not talking about the money side and specifically how they’re going to help sell more products of that product in their store.
And so in advance, before you reach out to Sears, my suggestion is to think about all the ways you could help Sears sell more of your product or any other retailer, for that matter.
- Can you do some social media campaigns to drive more people to the store to buy your product?
- Can you do some marketing things?
- Can you do advertising?
- Can you go on TV?
- Can you do anything to support that retailer in growing their business with you?
Learn how to approach, pitch, & sell to Sears
They want to sell a lot of it. So why not talk to them about what matters to them and talk to them about how you’re going to help them grow and drive business to their stores? And that is interesting to a buyer and that is the differentiator between somebody potentially getting an order from a retailer and somebody who’s not because, again, you’re a partnership and you’re talking their language. That’s very interesting to a buyer
Learn How to Become a Sears Supplier
Now, there are so many other ways that you can talk to retailer and if you want to learn the exact steps from start to finish on how to sell a product to a retailer such as Sears, I highly recommend my Retail MBA program. The link for that is listed below. It is the most comprehensive course available today on the subject of selling to retailers. So, I hope you check it out. Otherwise, I hope this provided value for you and please be on the look-out for additional videos I create on the subject of selling to stores.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Questions? Contact Us!
1-855-Retail-2 (Call or Text)
Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
Here are 4 Easy Ways to Work with Us:
1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com
2) Masterclass Intensives – Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass
3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done
4) In Person Events – If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA!
We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com
Thanks so much.
And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!