How to Sell Products to Stores – Top 10 Tips!
Selling your products to major retailers can be a daunting task, but with the right strategies and knowledge, it is definitely achievable. In this short video training, I will share with you the top ten tips for getting your products into major retailers. These tips will give you valuable insights into how major retailers operate and what they look for when considering new products. By following these tips, you will be better equipped to approach retail buyers and increase your chances of success.
Tip 1: Major Retail Buyers are Looking for You
One common misconception is that major retail buyers only work with big companies. However, the truth is that they are always on the lookout for new and interesting innovations. Major retailers understand that their customers are constantly seeking the next best thing, and they want to provide them with fresh and exciting products. This is why they are open to working with small startups and new companies. If you have a great product that you believe will generate revenue for the retailer, they will be interested in working with you to bring your product to their stores.
Tip 2: Size Doesn’t Matter
Contrary to popular belief, you don’t have to be a big company to sell to major retailers. In fact, many of the companies I have represented over the years have been small startups. Retail buyers care more about finding the right product than the size of your company. If your product has the potential to generate revenue for the retailer, they will be interested in working with you, regardless of your company’s size. Focus on showcasing the value and uniqueness of your product, and the size of your company will become irrelevant.
Tip 3: Packaging is Essential
When it comes to selling to major retailers, packaging plays a crucial role in your success. When a buyer walks into a store, they are not just looking at the product itself, but also its packaging. Your packaging should be visually appealing and convey the value of your product. Buyers understand that packaging drives sales, so it’s important to invest time and effort into creating packaging that stands out on the shelves. Remember, buyers want products that will attract customers and drive sales, so make sure your packaging is on point.
Tip 4: Do Your Homework and Research
To increase your chances of success, it’s important to do your homework and research. By visiting stores and checking out product aisles, you can gather valuable information about what buyers are looking for. Look at the products that are already on the shelves and analyze their pricing, packaging, and positioning. This will give you insights into what buyers are interested in and help you tailor your product to meet their requirements. The more you know about the market and your competitors, the better prepared you will be to approach retail buyers.
Tip 5: Avoid Vendor Departments
Instead of following the usual protocol of contacting the front desk or filling out online forms, it’s best to avoid vendor departments and go directly to the buyers. Contacting the buyers directly sets you apart from the competition and allows you to make a more personal connection. By reaching out to the buyers directly, you can pitch your product and explain why it would be a great fit for their stores. This approach shows initiative and demonstrates that you are serious about getting your product into their stores. Avoiding vendor departments and going straight to the buyers is a more effective way to differentiate yourself and increase your chances of success.
Tip 6: Find the Right Buyer
Finding the right buyer for your product is crucial. There are companies, such as Chain Store Guide, that provide lists of buyers’ names and contact information. These resources can help you identify the specific buyer responsible for purchasing products in your niche. By targeting the right buyer, you can tailor your pitch to their specific needs and increase your chances of success. It’s important to do your research and find the buyer who is the best fit for your product.
Tip 7: Make Nice with Assistant Buyers
Assistant buyers are often overlooked, but they can play a crucial role in getting your product into stores. Many buyers start their careers as assistant buyers and eventually move up to become buyers themselves. By building a positive relationship with assistant buyers, you can establish a connection that may benefit you in the long run. Treat assistant buyers with respect and show them that you value their input. They may remember you when they become buyers and be more inclined to work with you.
Tip 8: Explore Vendor Day
Vendor Day is an opportunity for vendors to pitch their products directly to buyers. It is a day when buyers meet with multiple vendors and listen to their pitches. While some prefer to have one-on-one meetings with buyers, Vendor Day can be a great way to get in front of a buyer and showcase your product. If you are interested in participating in Vendor Day, reach out to the assistant buyer and express your interest. This can help you secure a meeting with the buyer and present your product.
Tip 9: It’s a Numbers Game
Selling to major retailers is a numbers game. You may face a lot of rejection before you find success, but all it takes is one retailer to say yes and change your business. Don’t get discouraged by the “no’s” you receive along the way. Keep contacting different chain stores and pitching your product. Persistence is key in this industry, and if you believe in your product, you can ultimately get it into stores.
Tip 10: Don’t Give Up
Selling your products to major retailers may seem overwhelming, but it’s not as complicated as it may seem. It requires time, effort, focus, and a strong desire to succeed. Don’t give up on your dream of getting your products into stores. Keep pushing forward, continue reaching out to buyers, and stay committed to your goal. The journey may be challenging, but the rewards are worth it. Stay determined and never give up on your dream of selling to major retailers.
How to Sell Products to Stores Today
In conclusion, getting your products into major retailers is possible with the right strategies and mindset. Remember that major retail buyers are always looking for new and innovative products, regardless of the size of your company. Focus on creating visually appealing packaging, do your research to understand the market and your competitors, and make a personal connection with buyers by reaching out to them directly. Build relationships with assistant buyers and explore opportunities like Vendor Day. Remember that it’s a numbers game, and persistence is key. Don’t give up on your dream of selling to major retailers. With the right approach and determination, you can successfully get your products into stores.
Please leave your comments below and stay tuned for more valuable content on getting your products into major retailers.
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Transcript Outline - How to Sell Products to Stores - 10 Tips!
Top 10 Tips for Successfully Selling Your Products to Major Retailers
Introduction:
Greeti+ngs, everyone! Allow me to introduce myself – Karen Waksman, founder of Retail MBA. Today I am delighted to offer you invaluable insights into successfully placing your products in major retailers with these top 10 tips. Drawing from my extensive experience in the retail industry it is my fervent desire to equip you with knowledge about how major retailers operate and what entices them when selecting suppliers. These tips will grant you clarity about the process and empower you on your path to prosperity. While conquering the challenges of selling your products in retail chains may seem like an arduous task initially. Rest assured that I firmly believe anyone can triumph with proper guidance.
So let us now embark on this enlightening journey as we uncover the top 10 tips that will pave your way towards triumph in retail.
Tip 1: Major Retail Buyers are Looking for New and Innovative Products
Understanding that retail buyers actively seek fresh and captivating products is key. These innovative offerings drive sales and keep major retailers ahead of their competitors’ game. As an entrepreneur.
This provides a golden opportunity for you to showcase your unique creations. By skillfully preparing your product you can seize the buyers interest and significantly enhance your chances of securing a rewarding deal. Tip 2: Company Size Doesn’t Matter
Contrary to popular belief. One does not need to be a large company in order to sell their products to major retailers. Throughout my illustrious career.
I have witnessed numerous small startups reaching remarkable heights of success in this field. What truly matters to buyers is the quality and potential of your product. If you possess an exceptional product that promises revenue for the retailer rest assured they will be eager to collaborate with you. Therefore place your focus on presenting a compelling product irrespective of the size of your company. Tip 3: Packaging Is Key to Success
Investing in superior packaging is critical for achieving success when selling to major retailers.
Customers are instinctively drawn towards products presented with appealing packaging as they enter a store. Consequently. Your packaging plays a quintessential role in driving sales and capturing the buyers attention. Make sure that your packaging is visually appealing, informative and in line with the retailers’ brand image.
Remember. Buyers understand the impact of packaging on sales. So it should be a priority for you. Tip 4: Conduct Thorough Research
A valuable action to take is to conduct thorough research.
By visiting stores and analyzing product aisles. You can gather important insights about what buyers are currently purchasing. Pay attention to the retail price, packaging designs, and product positioning of your competitors. Understanding what is already successful on the store shelves will help you align your product and increase your chances of success.
Tip 5: Avoid Approaching Vendor Departments
Avoid the common mistake of approaching retail chains through vendor departments or online forms. By following the standard protocol. You blend in with others and decrease your chances of standing out. Instead. Be proactive by contacting the buyers directly.
This is a strategy I extensively teach in my program, which allows you to differentiate yourself and make a strong impression. Tip 6: Find Contact Information for the Right Buyer
Finding the right buyer for your product is crucial. Several companies like Chain Store Guide provide buyer contact information that can help you identify the specific buyer responsible for purchasing products in your category. By targeting the right buyer you increase your chances of success and avoid wasting time and effort on contacts who aren’t relevant to your product. Tip 7: Build Relationships with Assistant Buyers
Assistant buyers often become buyers themselves in the future.
Its’ important to treat them with respect and establish positive relationships. Many successful deals have been facilitated through connections made with assistant buyers. Recognize their potential influence and value them as valuable contacts who can help contribute to your long term success. Tip 8: Explore Opportunities for Vendor Days
Vendor days provide vendors with a platform to pitch their products directly to buyers. While I personally prefer one on one meetings with buyers vendor days can be an alternative route for gaining exposure.
These events provide limited time slots to present your product and impress the buyer. It is an excellent opportunity to showcase your offerings and potentially secure a deal. Please keep in mind that vendor days are just one of many strategies and my program offers additional techniques. Tip 9: Success is a Numbers Game
Selling to major retailers involves a numbers game. It is crucial to reach out to numerous retail chains because rejection is part of the process.
Each rejection brings you one step closer to the successful deal that can transform your business. Please remember that securing just one major retail order can have a significant impact on your companys’ growth. Therefore. Persistence is key. So keep reaching out and never give up on your dreams. Tip 10: Maintain Persistence and Resilience
Selling your products to major retailers may feel overwhelming at times but it is important to stay persistent and focused. Believe in the potential of your product and its ability to succeed. Take inspiration from countless success stories where entrepreneurs faced initial challenges but persevered and achieved their goals. Stay motivated keep pushing forward and eventually your products will find their place on store shelves. Conclusion:
Congratulations! You now have valuable insights into the top 10 tips for successfully selling your products to major retailers. By understanding the preferences of retail buyers leveraging unique product offerings investing in packaging conducting thorough research and building relationships you can increase your chances of securing deals with retail chains. Remember that its’ not about the size of your company but rather the quality and potential of your product that truly matters to buyers.
Explore different strategies like vendor days and embrace the numbers game by persistently reaching out to retailers. Do not let setbacks discourage you. Stay focused. Remain persistent. And never abandon your dreams of seeing your products on store shelves. With the right knowledge, effort, and determination you can achieve success in retail. Thank you for joining me Karen Waksman, founder of Retail MBA. I wish you the best of luck in your retail endeavors.
Step-by-step training on how to sell to major retailers
We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our Youtube channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. Take a look at our advanced training, live events, certification programs and so much more.
In this training, I will discuss some of the things to think about when approaching a retailer to sell your products and become a vendor. Hope it helps! 🙂
Karen Waksman,
Retail MBA
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Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…
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And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!
