How to Sell to Belk & Become a Belk Vendor

What you need to know as a Belk supplier

Becoming a Belk Vendor – Hey everyone this is Karen Waksman, founder of Retail MBA. Today I want to talk about Belk department stores. Now, the reason I decided to create this particular training is because people are always me about getting into retail chains and department stores and so forth and they want strategies. The reason I decided to create one on Belk is because I love this.

Learn how to get your products into Belk department stores in your local area

People don’t always know how many possible department stores you can go after. I mean, seriously. If you took a look at how many possible department stores there are to sell your product in to, you would never worry about generating revenue with your product. There’s so much opportunity in the world and the truth is is that a lot of you guys just go after department stores in your local area, your local region because you’ve never heard of anything else. If you knew of how much opportunity there was in the world, you just would be excited. That’s why I love teaching this stuff.

What you can sell to Belk

Anyways, Belk. They are a southeastern department store. Basically all their stores are in the southeast. They have over 300 stores that they’re responsible for. They have a variety of different products that they sell in stores. The reason that matters is because they don’t just buy apparel. They buy everything from consumer electronics to toys to makeup to you name it. Anything a department store sells, Belk sells. They have these large store formats which I really, really like for people with new products because that basically means that they have more room to sell products in. Some retailers have very small stores and so that makes it very difficult on a competitive basis because if they only have a certain square footage they’re responsible for, they can’t fit that many products in.

The advantage of becoming Belk supplier

These big size stores are my favorite because they’re more able to test new products, more able to try new things and so forth. That’s fantastic. They’re a mid tier department store so I like that also because if you have a high end product or a low end product, they could probably fit into Belk stores in some way or form. Maybe not super high end, but fairly higher reasonably priced products and so forth. That’s really nice. It’s definitely something to put on the list. They are interested in both private label and buying your product directly as your own branded product. It really does depend on what your product is, how you can sell to Belk. For instance, if you have your product and you have your own brand that’s one way to sell to Belk, but then there’s certain categories like jewelry and so forth. A lot of times they tend to put it under their brand name which is what they call private label.

Becoming a Belk vendor is a amazing opportunity for your business

Not all of their jewelry pieces for instance are private label, but essentially what that means is is that if you go into their stores, the Belk brand or whatever would be their brand name and you can sell your product to them via private label while using their packaging. You can actually still sell your product to them, but everyone assumes it’s the Belk brand. You can actually sell to them via private label as well. There’s lots of ways to generate revenue with Belk. Ultimately, this goal was just to get you to know about this retailer and ultimately to help you think about the fact that you can … It’s great revenue. 300 stores that they’re responsible for. They have a lot of lot of buying power. You should definitely go for it wherever you are in the process.