Whole Foods Vendor – How to Become a Whole Foods Vendor

Do you have a product that is perfect for Whole Foods?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Whole Foods!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Whole Foods. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Whole Foods, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

Whole Foods Vendor

Podcast: Download (03:41)

Transcript of This Training…


Whole Foods Vendor – How to Become a Whole Foods Vendor

Hi everyone. My name is Karen Waksman and I’m the founder of a company called Retail MBA. And today I want to talk about becoming a Whole Foods Vendor. Now, the reason why I decided to create this particular segment is because I teach thousands of product companies across the country on how to get your products into stores. And people always ask me about Whole Foods. They ask me about other retailers but Whole Foods seems to come up often. So what I wanted to do in this particular segment is to really just empower you and inspire you to succeed by giving you some nuggets of information to help you think through getting your product into that store.

So let’s talk about Whole Foods.

Well, there’s one thing that I can think of, right off the top of my head that I think is important for you to know. So when you try and get your products into a major retailers such as a Walgreens or a Wal-Mart or some other major retailer. What typically happens is they have one buyer who buys for all of their stores – typically have one corporate buyer who buys products for all of their stores. So if you have a specialty food product, there’s typically a specialty food buyer or something to that extent at these major retailers. And the good news is one buyer can buy lots of products or units of your product because they buy for all of their stores.

Now the difference between another retailer and Whole Foods is that Whole Foods actually buys on a regional level. Which I actually think is pretty cool especially for a company who is kind of new to selling to retailers. Because what that means for you is that you can actually potentially reach out to several different buyers within Whole Foods to potentially get your products into them.

Let me explain.

If you go after a Walgreens or some other major retailer, and that buyer doesn’t like your product, you pretty much can’t get your product into that store until another buyer shows up. It kind of shuts down your business with them. But with Whole Foods, they set it up regionally. So there’s a buyer who buys products just for that region. So what that means to you is that there is one buyer for one region, and another buyer for another region, and so forth. So you can conceivably reach out to one buyer at Whole Foods. A buyer can say “Yes” to you. That would be great and you can sell your products to them for that region. Or they could say “No” to you. But either way you have several other buyers within Whole Foods that you can sell to.

The purpose in explaining this to you is that there’s lots of opportunity to make money at Whole Foods. One buyer might not have enough budget to buy your product but in another region, that same buyer, might be able to buy products for that particular region. The ultimate goal here is to help you make money. And so if you know that, if one Whole foods buyer says “No” to you, can go to another Whole Foods region and find that buyer and reach out to them accordingly.

SO that’s just some food for thought on getting your products into Whole Foods. And obviously if you want to learn the exact steps from start to finish on how to get a product into a retailer such as Whole Foods, please take a look at my Retail MBA Training Program.

It is the most comprehensive course available today on the subject to selling to stores. Anyways, I hope that provided value for you. Please take a look at the links below this video to get additional information about Retail MBA and also please make sure to take a look at the other training videos I’m creating on different retailers. I’m giving just, you know, nuggets of information that really support you in helping you get your products into stores.



Karen Waksman

Author: Karen Waksman

Karen Waksman, Founder of Retail MBA, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too! Karen Waksman has taught over 10,000+ product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors. Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!