Beauty Category

Beauty Retail Products Category – How to Sell Beauty Products and Cosmetics to Retail Chains – Free Training!

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Beauty Category - How to Sell Beauty Products to Retail Chains!

Do you have an beauty category product that you want to sell into retail chains? Have you ever wanted to sell to Sephora, Ulta Beauty and More? 

If so you will love this new training on Beauty Category – How to Sell Your Beauty Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here:

 https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

Transcript for this video listed below!

Beauty Category – Hey everyone, this is Karen Waksman, founder of Retail MBA. Today I want to talk about selling your beauty product to chain stores. If you have a great consumer product such as cosmetics or beauty products in general this will train and will give you some quick tips and strategies on how to do that and how to get started today. A little background about me, my name is Karen. I’ve sold millions of units of products to the world’s largest retailers as a manufacturer’s rep. I started my career out in New York back in early 2000s. And for the last 11 years or so I’ve taught 50,000 or more companies across the globe on how to approach, pitch and sell to retail chains, online retailers catalogs, and so forth. This information is for people across the globe with various products, teaching people the strategies to success with stores.

With that said, let’s talk about the beauty category for retailers and some strategies that will help you get started today. There are a lot of product types within this category. Obviously, if you have a cosmetic product it’s a little bit different than an eyeliner and this type of thing, but generally speaking a lot of retailers tend to combine these products into one area of the store. And the reason why that’s important is because buyers purchase for different product categories in general and so if you have a beauty product look for the beauty buyer and so forth that could support you. As I mentioned, it depends on retailer and so forth but ultimately they have buyers for every product category and they’re looking to purchase new things.

It’s a very competitive market, I’m sorry to say this to you guys. That doesn’t mean that you shouldn’t go after stores it just means that there’s a lot of people creating beauty products in all those different categories and you’re going to have to differentiate yourself. One of the problems people have is that there’s just these major brands and they’re out there and they are dealing with the retailers consistently whereas other categories you’re not dealing with as much competition with big corporations and so forth. So all the L’Oreals and the Elemis, they’re all coming up with variety of different products as well as their higher-end stuff and so forth.

Whatever it is for you just be aware that if you’re going to come up with products that are for the cosmetic and beauty industry you’re just going to have to really reach out to retailers, very strategically come up with your best story and your best foot forward so that you can support yourself. There are people out in the world who can help you come up with your pitch and your story. We do stuff like that but just because of the nature of this audience you’re just going to have to deal with the fact that you’re going to have to come up with a really, really attractive story for the buyers to be interested in your product.

Sephora is an example of that. Every person who has a cosmetic or beauty product really wants to sell to Sephora. It’s a great store, it’s a lot of fun and it’s always a dream retailer. The problem with retailers like that in niche markets is that all people who are reaching out to them so all of your competition is contacting them and so forth. I’m not trying to be negative here I just want to give you some things to consider and then help you kind of think this through in a positive way as well.

But anyway, Sephora is a retailer that every single beauty company is reaching out to. So if I had a beauty or cosmetic company, yes, I would reach out to Sephora, however I would probably lean toward anybody else initially, because if Sephora says no to you, most people get rejected, they feel awful, they don’t want to continue on, they think there’s something wrong with their product. It’s really not true. Imagine every single major company, small company, everybody’s contacting that same retailer and so Sephora gets a little snobby about that.

If I were you I would diversify, if you had a cheaper product maybe consider going out for the Walmart’s or Targets of the world or the CVSs or Walgreens of the world versus the department stores, there’s so many different ways to sell them, but don’t forget supermarkets and drug stores and stuff for your product. There’s a lot of ways to sell a product into retailers and so it doesn’t have to be the one that everybody wants to sell into. Again, you should go after Sephora but just be aware that they might reject you a little bit more and they’re looking for sales and more revenue from you a lot of times just because the nature of their business. There’s nothing wrong with going after other retailers and maybe coming back to them once you’ve got some more sales and stuff if they do say no to you.

With beauty products, packaging is key to your success because as you’ve seen they’ve come up with outlandish packaging for the beauty industry. And there’s a reason for it. There’s just a lot of noise so how are you going to come up with something that’s really going to be spicy and exciting? And it doesn’t have to be complicated but I would put definitely some more effort into packaging and making it more pop off store shelves so that the retailers would be more inclined to work with you. Again, it’s hard to share all this stuff based on categories if I haven’t seen your particular product but it’s just trying to give you some ideas, things to think about.

Brand is obviously important. If you’re going to try to sell to Macy’s or something like that, they’re definitely going to want to have a variety of different products that they buy at the same time and a whole assortment, whereas you can sell to Walgreens and just sell one unique product. So also if you have an entire product line versus a product it does depend on which retailer you want to go after, and the higher ticket retailers, the more they expect really well-known brands and stuff to be in their stores so definitely you need to do your market research to figure out which direction to go.

Again, you can go after the department stores, you can go after the online retailers, you can go after supermarkets, you can go after the drug stores, it really depends on your product and your category and your pricing, how popular you are. If you’re just getting started maybe try not to go after the retailers, they’re just going to want a whole series of products versus individual stores. These are the things to consider.

By the way, a lot of these retailers love diversity so if you are a diverse supplier and so forth definitely you want to explore getting a certification to be a diverse supplier. This basically means you’re a minority-owned company, they love stuff like that. There are organizations and I have separate trainings on certifications and so forth in other recordings of mine so you can always take a look at our free 90-minute training that we have listed on retailmba.com. We have it on every page so if you want to just opt in to get access to a full training on everything there is to know about selling to retailers we talk about certifications and so forth if you want to learn more.

But generally they love diverse suppliers and so forth because a lot of times in certain industries, certain retailers, diversity is common with their audience and so they care about their audience. Places you could conceivably sell to are Groupon or HauteLook, depends on if Groupon is still selling stuff. Currently they are, they do change and so forth, but there are retailers that you can sell to but then there’s also websites that you can sell to and so forth.

The bottom line is, if I can give you any quick tips and strategies, it’s just to really think about which direction you want to go based on your price, based on how many products you have and so forth, and then create a plan to go after them and choose accordingly because it’s really going to matter because of the fact there’s a lot of competition. There’s so much more to say about the beauty industry. If you want to learn exactly how to approach, pitch, and sell the retail chains, we actually have, as I mentioned, a free training on retailmba.com/free. Just sign in and you’ll get access to a webinar that we do to teach people how to get products into stores and we get into much more details if this is of interest to you.

If you want to go to one of our upcoming live events virtually or in physical sense, we have events. We do masterclasses quarterly, we have a year-long coaching training system do-it-yourself programs, done-for-you services, all sorts of things listed on retailmba.com. Feel free to reach out to us, we’re happy to communicate with you and we work with so many different brands. Definitely take a look at our testimonials and see how much success people have had with our information and courses and services and so forth. And please subscribe to our channel and like this and support us. We appreciate you, share with your friends, and thank you so much for your time. Karen Waksman, Retail MBA Brands, I appreciate you.

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Things No One Ever Tells You About Selling to Retail: https://www.retailmba.com/how-to-get-your-product-in-stores-5-things

  2. How to Know If I’m on Track with Retail Packaging: https://www.retailmba.com/retail-packaging

  3. Selling on Walmart Vs. Walmart Marketplace: https://www.retailmba.com/selling-on-walmart-marketplace-vs-walmart-com

Auto Aftermarket Category

Auto Aftermarket Category – How to Sell Your Auto Aftermarket Category Product to Retail Chains – Free Training!

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How to Sell Your Auto Accessories Products to Retail Chains - Auto Aftermarket Category!

Do you have an auto accessories product that you want to sell into retail chains? Have you ever wanted to sell to auto retailers such as Auto Zone, Advanced Auto Parts and More? 

If so you will love this new training on Auto Aftermarket Category – How to Sell Your Auto Parts and Auto Accessories Products to Retail Chains! No Experience Required! 

In this video, we explain what to do and how to get started today!

To your success, 

Karen Waksman, Retail MBA Brands! 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Tips for Working with the Top Manufacturers Reps in Your Category: https://www.retailmba.com/manufacturers-representatives

  2. #1 Thing Retail Buyers Want You to Know When Working With Them! https://www.retailmba.com/how-to-sell-your-products-to-stores

  3. What NOT to Do When Selling to Retail Chains! https://www.retailmba.com/how-to-sell-retail

Trade Show Marketing

New Training on Becoming a Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Play Video

Trade Show Marketing

Do you have a product perfect for retailers and need secret trade show marketing tips?

If so, you will love this new training on trade show marketing!

Just click on the video and watch now!

To Your Success,

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com


P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass


3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done


4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com


Transcript for this video listed below…

Hey everyone. This is Karen Waksman, Founder of Retail MBA. And today I want to talk about the five reasons to consider trade shows as a marketing strategy for your retail product business. So the reason I decided to create this particular training is because I’ve taught tens of thousands of product companies across the globe on how to make money with their physical products. And one of the things that comes up a lot is trade shows.

People always ask me, “Karen, I’m thinking about going to a trade show. Do you think I should do it? Is it worth my time? Like, is it a good strategy? Is that the right strategy for me and my business?” So I just want to walk you through that so that you can think through that for your business. So let’s talk about the five reasons to consider actually going to one.

So the first reason is that you will actually meet retail buyers there. So retail buyers go to trade shows. And so if you want to get into the big chain stores and so forth, a lot of times they are at these live events. And so you can find out in advance from the exhibitor company and learn about what retailers are planning to attend, because that is definitely important for these guys who put on these shows. So knowing which retailers are going to be there will help you ultimately, and there are so many strategies around how to make sure that they actually come to your booth and stuff like that. But the basic strategy is you’ll meet buyers at chain stores.

I’ve had one customer of mine learned some strategies, went to a trade show and he got a 500,000 unit order at a trade show. Now, this is not common. This is not typical. Don’t assume that, that’s going to happen to you. But I will say that, that’s pretty darn cool. It was a fairly new product. Started growing as business, learning about retail, getting into stores and so forth, went to a trade show and boom! It just shifted his entire business. So again, it’s not so common but it can happen to you. And I just, I love those stories. I mean, how fun is that?

Okay. The next reason you want to consider going to a trade show and doing that for your business is that, basically you can take a look at the marketplace and see what’s going on there. So what does that mean? Your competitors are there. People who have different products are there, all in the same kind of industry. So if you have a houseware product, if you went to the houseware show, you’ll see what’s, the trending is going on, what your competitors are doing, what things to consider. Maybe there’s some add-on that you forgot to add for your product business and so forth. You’ll learn a lot at these shows.

Very, very helpful to learn when you’re there. And so that’s one of the benefits of going to a show. You’re spending days with these people. You’re getting to know what they’re up to. Maybe you guys help each other out. Give each other advice and so forth. So it’s pretty cool at trade shows. It can be awesome.

Another reason you want to check out trade shows is because you can meet distributors. Distributors or third parties who have actually already built out their sales funnels essentially. So they’ve already built relationships with the retailers or companies, or whatever it is that they focus on. They’re essentially a company with a lot of sales reps, most of the time. And so for a percentage of sales they’ll actually plug you into their system, and then ultimately, that means that if they represent you, you can make lots of money with them.

The cool thing about distributors is that they will ultimately purchase the products from you and then resell it to their existing customers. So they are actually going to be your customers. So that is another opportunity for you to meet them at shows. So how cool is that? A distributor likes your product. They’ll buy the product directly from you. Then they deal with all the headache in terms of going out to the world. So that’s kind of fun.

Another reason you want to consider trade shows as a marketing strategy is reps. Sales reps go to these events. They’re scouring, they’re looking. And some of the best reps who are investing their time and their effort to be at shows, because it’s costly to go to these shows, these reps will walk these floors. And those are serious reps. I’ve met a lot of reps over the years. I used to be a manufacturer’s rep for many years. So I know the industry well. And I’ll tell you that not all reps are created equal.

The ones that are going to shows who are really digging around to see what’s hot and what’s next, are usually the ones who are a little bit more keen on making money, which means they’re looking for new products, which means that they could be interesting for you. So that’s another reason to go. And the last reason you want to consider trade shows as a marketing strategy is, well, you can actually sell your products on the spot.

So there’s so many strategies I can teach you about how to make sure that you convert at the live event, but you literally can have people write an order from you at the live event. People can buy it from you one-off or they can buy bulk, or maybe they’re from another country and they need to ship it somewhere, or whatever it is. They can buy from you on the spot. And that can be very cool.

So you definitely want to set up your booth in a way that’ll make people more enticed to buy from you on the spot. There’s things that you have to set up and so forth. But just think about that. I mean, you can literally make money at the live event and offset the cost of being there. So that’s another reason to consider trade shows as a marketing strategy.

So if you want to learn the advanced tips, tricks and strategies on how to actually execute an Epic marketing plan for trade shows, I actually created a very cool program called The Advanced Trade Show Marketing Secrets. And this little program is powerful. It’ll walk you through exactly how I help my clients get into the retail chains through trade shows. And also get all sorts of other deals and so forth through these shows.

These are tricks and strategies that sales reps and professionals know, if they were ever to go to a show and actually present products and so forth. The things that they would do to ensure success. So just very powerful and lots of information there about what you need to do in order to succeed at a trade show. So I highly recommend learning more. Otherwise, you go to a show and you could be one of those people who are sitting at the booth, waiting for people to come by. Things are not really happening. Things are converting not very well. I’ve seen this lots.

I speak at all the major shows. I’ve seen this time and time again. You don’t spend a little time on education, learning about your industry and what you need to do to succeed, to make money. You end up taking a lot longer with you and your business. So it’s always worth the investment, I think. Anyways, I hope that provided value for you. This is Karen Waksman with Retail MBA. The link to this Epic training program is listed below. Otherwise, please be on the lookout for the additional videos I create on how to make money with physical products. Thanks so much.

Retail Product Sales

New Training on Retail Product Sales – 5 Things to Know About Working with Retail Buyers and Retail Product Sales

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Retail Product Sales – 5 Things to Know About Working with Retail Buyers

Do you have a product perfect for retail? Are you interested in more retail product sales? And are you interested in knowing what the 5 things are to know about working with retail buyers at chain stores such as Walmart, Home Depot, Macys, Kroger Grocery Stores, CVS, etc?

If so, you will absolutely love this training! 

We walk you through the key components of working with retail buyers at major retail outlets. No experience required!

And we provide a transcript of this training below! 

Hope this helps!

All the best. 

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 

1) Free Training– If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here: https://www.retailmba.com/free

 

2) Masterclass Intensives– Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: 

https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program– If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

 

4) In Person Events– If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Transcript for this Video:

Retail Product Sales – 5 Things You Need to Know!

Hey everyone. This is Karen Waksman, founder of Retail MBA. And today I want to talk about the five things to know when starting a retail business. So what does that really mean?

If you have a physical product and you want to go after retail chains and increase your retail product sales and you want to know some things about these retail chains and what it’s like working with them, what they care about and so forth, that’s what I’m going to be talking about here today. The five things to know when starting to work with these retailers.

So the first thing to consider when working with retail chains is that they don’t mind if you are a small company. So a lot of you guys are wanting to sell Walmart or Best Buy or Macy’s or Neiman Marcus or whatever. And you’re kind of not reaching out to them because you think you’re a small company and that’s an issue.

It’s actually not an issue. Today, more than ever, these retail chains are still looking at new products from small companies constantly because you guys have the coolest products and they know that. And so they’re fine with that.

And so the only thing that they’re going to look into is to make sure that you’re going to be able to pay for orders and all these things, but ultimately it’s not really about you being a small or big company. They’re okay with… I have clients who’ve actually gotten products in the stores who literally had no sales before and they got into like Walmart and so forth. So it’s possible for anyone across the board.

Another thing to consider when starting this journey down retail chain stores is that they really actually appreciate tenacity when you approaching them with your product. But only if you say the things that are interesting to them.

So you can go from being really annoying, to being really magical with retail buyers. They actually don’t mind hearing from you, but it really does come down to how you approach them, the things that you say to them. So they don’t mind if you approach them even unsolicited interactions.

However, that unsolicited interaction needs to be something quality. Needs to be quick and needs to be the right things that they want to hear and so forth. But they don’t mind it. They are actually… That’s a very common misconception in the retail chain space.

Another thing to consider when getting started with retail product sales is that they love diversity. So diversity is a big thing for them. So if you are a woman owned company or you’re a diversity owned company, and so there’s layers to that, but essentially if you are even a veteran owned company or they kind of slice it up, but essentially what they’re looking for is diverse suppliers.

And if you want to sell to any sort of chain store and you go to their vendor website, they’ll explain what they mean by a diverse supplier. But they love people who have certifications as a diverse supplier.

So if you’re a woman owned business, you can get certified as a woman owned business owner. And it’s actually you receive that through a third party who you pay and you ultimately get certified as a woman owned business and same thing for minority owned company and so forth.

You get the certifications, retail buyers love you. They actually have a whole division for that, that actually gets you in the front of the line of retailers. Love it. Something that you should definitely consider.

Another thing to consider when reaching out to retail chains and working with retail chains as a beginner, is that they love knowing that you set everything up in advance. So what does that mean? Well, if you want to reach out to retail chains and you haven’t finished your packaging or pricing or whatever, don’t bother reaching out to them. They want a finished product. They want a product ready for stores. They want to be able to buy your product on the spot.

So you definitely want to build that out before you reach out to them. So they like it when it’s all fixed and set up for them in advance. The shipping and all that stuff, all of that. They want that done in advance. So definitely do that in advance before you reach out to retail chains.

And the final thing to know when starting a retail business is that they really like products that actually make sense for their store shelf. So what does that mean? Well, you have no idea how many times buyers are rejecting products because you’re creating packaging that’s too big or too bulky or needs a whole floor display or whatever. Because they’re not going to give you that much room in their stores until they know that the product sells.

So they eventually will do full floor displays if your product makes money. And obviously there’s some exceptions to the rule, but generally speaking, you bring them a packaging that’s like way off or doesn’t fit on their store shelves, or doesn’t look right, they’re just going to look at your product as too risky because every square value of that store is accounted for.

So everything is a dollar value for them. So adding an awkward product there is going to mess up their flow, mess up their revenue stream. So don’t even bother reaching out to retailers unless you’ve looked on their store shelves to make sure that your product fit appropriately in packaging and so forth. And definitely don’t bring them a product that’s going to take six feet of their store. They don’t like that at all.

So anyways, I hope that give you some ideas of things to consider when starting a business with retail chains. By the way, if you want to learn exactly how to approach, pitch, and sell to these retail chains, and then all the consideration in regards to working with retailers and then ultimately exactly what to say to them, to get them to buy, I actually have a program called Retail MBA.

I’ve been teaching this program for the last seven years. It’s powerful. It’s made people millions of dollars for their retail products. And it’s just a great program. The link to Retail MBA is listed below this video.

So please take a look at that. Again, it’s called Retail MBA, a training program. It’s very, very powerful. So more information about that is listed in the link below. Otherwise, please be on the lookout for additional videos I create on selling products to retail chains and so forth and how to make money with physical products. This is Karen Waksman with Retail MBA. Thanks so much.

Thanks so much!

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores

  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores

  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers

Big Lots Vendor

New Training on Becoming a Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Play Video

Big Lots Vendor – How to Sell to Big Lots Stores and Become a Big Lots Vendor

Do you want to become a Big Lots Vendor? Do you have a product perfect for their stores?

If so, check out this training on How to Sell to Big Lots and Become a Big Lots Vendor. No Experience Required!

In this training, we walk through tips and strategies on how to get started today!

Wishing you so much happiness and success.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

 

Transcript for this video listed below…

Hi Everyone, this is Karen Waksman, Founder of Retail MBA, and today I want to talk about a becoming a Big Lots Vendor. Now, the reason I decided to create this particular training is because I help tens of thousands of product companies across the globe on getting their products in retail chains. I love what I do, and people ask me about certain retailers, so I just like to support and give you answers and quick tips and strategies, and that’s what this video is all about. Let’s talk about Big Lots. Well, first of all, they have over 1,800 stores that they’re responsible for, which makes it a very massive retail chain, and they actually sell a lot of different products. The reason I like that is because it’s a mass appeal audience. They’re looking for products in every category and so forth, and because I work with so many of you, it does support in the … I deal with products, all sorts of products, and so forth.

Anyways, the thing about Big Lots is that people always think that they only sell overstocked items. What that basically means is deeply discounted products, excess inventory, and that type of thing, and they do. They sell a lot of those. Actually, it’s very, very common that you go into a Big Lots, and there’ll be some amazing deal for that particular store that literally won’t … Like the product will sell out in one day, so it’s really, really common for people to go into Big Lots and literally buy all of their products for that one particular day, because it’s just this one product, it’s a closeout item and so forth. They make a lot of money bringing in other national brands and so forth into their stores, excess inventory and so forth, dumping it in their stores, and then people buying that product because it’s a great deal.

That’s one way to sell to Big Lots. Definitely, if you have any overstocked items in the excess inventory, anything in large volume that you want to get rid of, Big Lots definitely wants to know about you, and they do have buyers and so forth who would be interested in learning more about your product. But a lot of people don’t know that they actually sell common, consistent products in their stores as well, so they don’t just sell overstocked products. If you have a product that you want to sell the retail chains, a lot of people don’t even think about getting their products into Big Lots. Again, they are looking for deals. Generally, they like the national brands and so forth, but they buy new stuff too, whatever their audience will be interested in, so definitely go take a look at a Big Lots, see what’s in store, see if your product can fit and so forth.

It could be a great opportunity for you, again, because they don’t … A misconception is that they only sell overstocked items, but they actually don’t. They sell consistent products as well. Again, the purpose of this video is just to get you to think about other retailers that you might not, never have thought of before. That’s why I create all these different videos. Again, Big Lots is great if you have a lot of volume, you want your products in stores and so forth, and you have a great price on this product, it’s a common mass appeal item, Big Lots would be definitely a retailer to consider, and/or obviously if you have some sell-out item, close out any excess inventory and stuff. I mean, you can go into the stores and dump product on them, and a lot of times they’ll take that product if it’s a great idea, it’s a great product and so forth. They buy on a national level. They tend to also buy regionally and so forth because of the fact that they do deal with closeouts in certain areas and so forth.

Anyways, if you want to know exactly how to pitch them, exactly what to say to them to get them to buy, take a look at my Retail MBA website, retailmba.com. I either have a free training program, which is really powerful. It’s a six-part training series on how to get into retail chains. All you got to do is add your email address there, or I have a full Retail MBA Training Program, 20 hours of content. In one weekend you can know exactly how to pitch a buyer, how to get them to buy, all the strategies you’ll ever know about retail, and you can start next week getting your products in retail stores. Either way, just take a look at the links below. It’s retailmba.com, and be on the lookout for the additional free videos that I create. Thanks so much. Hope this helped

Big Lots Vendor

How To Wholesale Your Etsy Product To BIG Retailers

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New Training on How To Wholesale Your Etsy Product To BIG Retailers!

Have you been successfully selling your Etsy product? If so, maybe it’s time to consider selling into retailers as well?

Etsy is definitely a great platform to sell your handmade or vintage items online, but if you want to make more profit, consider wholesaling your Etsy products to big retailers, tool! Whether you’re selling toys, craft supplies, jewelry or clothing, I’m here to tell you that you can get your Etsy product on big retail shelves like Macy’s or in any other department stores or retailer chains. Looking into wholesaling can really help you grow your business sustainably and help build your brand! 

However, there are some new things to think about if you plan on going after stores such as how to mass produce your product, wholesale pricing, packaging and more! If you’re interested in learning the answers to these questions, then I suggest checking out my latest training video.  Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

https://www.americasnextretailproduct.com

 

Transcript for this Video Here:

How To Wholesale Your Etsy Product To BIG Retailers – So let’s talk about how to wholesale your Etsy product to big retailers. So if you have a great product that you think should be on the shelves of retail chains and you’ve been selling your Etsy product, you’re probably curious about how to make money with it and so forth. So I decided to create this little training segment to support you in helping you figure out Etsy and how to sell them to large retail chains like Macy’s or any other department stores or whatever supports you and your product based on you know, if you have a children’s product then to sell to Buy Buy Baby and so forth. So whatever it is for you, this little training will walk you through how to sell large retail chains if you’re an Etsy company. 

First of all, in order to sell to big retailers, you need to find a way to develop your product for a massive audience. Meaning that the buyer needs to be able to buy your products in quantity. And so you have to figure out how you’re going to mass produce that. So some of you are making stuff by hand and you’re literally going to have to figure out how to make more than a hundred pieces of your product. Big retailers need you to be able to make 10,000 units of your product in a single order or more and in one sitting. So can you do it? Do you have someone who can develop it for you? These are the things that you have to kind of figure out in advance. It will help you with bigger retail chains.

If you’re really serious about those retailers, doesn’t mean that you’re going to get 10,000 units ordered on day one. It just means that they’re eventually going to have to buy your product on a larger scale if your product sells in their store. So they’ll start small by small quantities just for their top 20 or 50 stores. Test out your product and then from there, they’ll buy larger quantities. So you’ll just definitely want to make sure that when that happens, you have the ability to be able to have them buy your product on the spot in larger quantities. So the assumption is that you are working on that currently if you are exploring wholesale for larger retailers. Many of you already know that but just wanted to be clarified. They just can’t buy your handmade product, you know, 10 pieces of your product. That doesn’t make sense. If somebody has 500 stores they’re responsible for, they have to put at least 2 to 5 to 10 pieces of your product per store. I mean that in itself. And then there’s reorders—consistently. So you know, again, you just got to set that up properly. 

So things to consider in terms of wholesaling to big retailers, you got to figure out your packaging situation. With retailers, it depends on what it is. Like jewelries are a little bit different than say a toy product or whatever it is you are creating. But what you got to look at is how are the retailers packaging similar products to yours because they actually care about packaging at retail chains. They do care about how it’s presented. So when you’re selling to boutiques and stuff it’s not as important. You can have a little display and so forth. With retailers, they’re very big sticklers on how much room your product takes and so forth. 

So what you want to do is you want to walk floors and take a look at the retailers that could buy your product. And I try to have people look at as many retailers as possible before they choose their strategy, meaning which retailers you are going to focus on. So you just walk a bunch of stores and you kind of make assessments and see what’s going on, and figure out the pricing and all these different things. Then you kind of put together your plan. Then you approach retailers. This is only a few minutes of training, but you know, that’s the essence of what I teach people. You got to do some prep work before you actually pitch to these guys to make sure you sound smart before you go after them.

But really, packaging is going to show up because they care about what the package is going to look like because we’re speaking up the packaging, not the product itself in a lot of cases. Obviously, jewelry is a little bit different but still there’s some sort of packaging even if it’s a hang tag or some sort of something clipped on to the product. That’s still considered packaging and still does matter to retail. So when you’re walking stores, take a look at similar products to yours. Look at the top 3 competitors similar to your product and you want to copy their packaging exactly. And really, what that will do for you is that it’ll have you approach the buyer appropriately because the buyer’s basically telling you what kind of packaging they want. They’ve already approved the similar products in stores so you just want to copy what’s going on in the stores and just make it look better, more interesting, put some brighter colors. Do whatever you got to do.

But if there is a box on your competitor’s product, then you want to create a box for your product. If they are putting all the similar products on hang tag cards and they have certain designs, you want to do the same. So that’s the other thing to think about. And the final thing I’ll mention today…by the way, packaging—essential to your success with retailers. Walk stores first. Make sure that your packaging matches what’s already in stores. They’re already telling you what they want. So I hope you got that. 

So the final thing I want to say about wholesaling products to big retail chains if you’re an Etsy company is that they definitely are looking for products that are priced accordingly. So, because you’re a smaller company, you’re definitely going to have struggles with manufacturers, the manufacturers that tend to give price breaks to people who are selling products on a larger scale. And if you’re new and you’re not selling that many products and so forth, it does tend to get tricky because your cost per unit costs more than somebody who is already established and so forth. That’s okay. Retailers understand that. The thing that’s working for you is the fact that you have probably more new, interesting, innovative stuff. And the buyers do care about new, interesting, and innovative. So don’t ignore large retailers because you’re worried about cost so much. But you definitely want to find solutions, right?

And the one way you can control your cost is if you consider private labeling your product to retailers. Private label basically means that if you walk into a store and on the packaging, it says the name of the retailer, not your product. It’s their branding, not yours—that’s private label. The retailers actually buying your product like a manufacturer’s product or a wholesaler’s product and they’re making you put their packaging on your product. If you don’t care if your branding is all over it, that is private label and people make many millions of dollars private labeling their products just one retailer. 

So what that essentially means for you is that if you’re trying to wholesale your product to retailers, one thing you might want to consider is private labeling your product to retail chains meaning approaching the private label buyer with your product and being willing to change branding on that. And I explain private label on another video training. But really, the essence is that the reason you’d want to do that is because if they do private label your product, they will buy massive quantities of your product because it’s under their brand name. And they tend to buy a lot of quantities of products under their brand name because there’s an audience that purchases products similar to that. 

And so ultimately what that means for you is that you can get your price down to your manufacturer if you are private labeling your product because when you sell your product in bulk, the manufacturer will suddenly start giving you price breaks. So some people abhor the concept of selling to retail chains and not having their branding on it. But some people are willing to maybe explore that possibility and what that does for you is enables the manufacturer to get a lot of volume. They in turn start giving you price breaks based on that volume. You can turn that into a really successful business because from there you can get your price down and then you could start being competitive. All these big branded companies, they all on some level have to do things that maybe help increase revenue. And private label is very important to their business a lot of times. Not all products make sense for that but a lot of Etsy wholesale products like jewelry. A lot of times it would have to be under the branded name of the retailers. You don’t have the choice with the private label stuff. And then there’s other retailers where literally you can choose whether or not you want to put on their brand name. You know what I mean? And that’s a possibility. 

Not all private label products are accessible to every product type, but a lot of times. So when you’re walking stores, you’re trying to see what’s possible for you and your product, which retail will buy your product. Take a look whether or not a company is selling to that retailer under their branded name or under the retail branded name. That means there’s a private label opportunity there for you. And again, what that does is reduces the cost for you. And by the way, you can sell to one retailer under a private label situation and sell to another retailer with your brand product. So I know a lot of companies who actually sell one product on a massive scale through a private label and then go to another retailer and sell on under their branded name. And it seems to work out really well for them because that private label opportunity actually reduces cost, helps them succeed and so forth. I used to sell millions of units of jewelry and so forth, and accessories, fashion accessories to retailers. I know those very well. There’s a lot of opportunity with private label.

Anyways, I hope that provided value for you. I have other trainings on what private label is and how to explore that and so forth. So definitely take a look at that. Otherwise, be on the lookout for the next training that I create. This is Karen Waksman, Retail MBA. If you want to learn exactly how to approach, pitch, and sell to retailers whether it’s a private label situation or not, whether it’s a high ticket product or not, definitely take a look at Retail MBA and my training systems. We have coaching and training environment for we support people on actually how to get to stores in a fraction of time with minimal cost and so forth. So definitely take a look at retailmba.com. We’re here to help you. Otherwise, please subscribe to this channel and be on the lookout for additional contents that I create. Again, Karen Waksman, Retail MBA. Thanks so much!

How to Sell in Retail

How to Sell in Retail – What to Do If You Have Zero Sales History

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How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains?

Do you have a product perfect for chain stores such as Walmart, Home Depot, CVS, Nordstrom, Kroger Grocery Store…? 

If so, you will love our new quick training on “How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains!

In this training we give you some quick tips and strategies on what to do if you have a product ideally suited for retail chains but you have zero sales history on your product. 

If you’re interested in learning more, then I suggest  click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said… 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here:

https://www.americasnextretailproduct.com

Transcript – How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains

How to Sell in Retail – Hey everyone, this is Karen Waksman, founder of Retail MBA. And today I want to talk about a question that comes up all the time in my workshops and classes. People always ask me, “Karen, can I sell at chain store if I have zero sales history? I have a brand new product and I haven’t sold it online or I have very minimal sales or it’s brand new to the market. Do I go after the chain stores first? Do I start small? Do I grow? What’s the situation here with chain stores, especially now with just so many products out there, just any advice would be great.” So I just want to walk you through some things to think about, as to what you should consider if you have a brand new product and should you go after chain stores first. A little background about me before we get started.

My name is Karen Waksman. I’m the founder of a company called Retail MBA. Taught tens of thousands of business owners across the globe on how to sell products to chain stores. And this question comes up all the time in my workshops and classes. You can take a look at what we’re up to at retailmba.com. Anyway, let’s talk about this question. So people really are concerned about this brand new product. So here’s the deal. Some people think that they have to sell on Amazon and they have to do certain things before they can go after stores. And I’m here to tell you that we have clients who just want to get into Walmart and they just get into Walmart. They haven’t sold their product anywhere before, and they actually get into major chain stores. And then I have other clients who started slow and built up their business and eventually went after the chain stores.

And honestly, the difference is who are you as a human being? Some people are like, “I am going after Walmart or whatever chain store it is. And I just want that account. And I want to sell it to that particular retailer. And I don’t care about anything else. I don’t need to test the market out and all these things. I just want what I want.” That person needs to go after a chain store like Walmart. Other people are nervous Nellies. they like to go a little bit slower and they’re a little bit more concerned about whether or not it’s going to impact them longterm, whatever it is. If there’s a lot of heaviness for you in regards to going up to the big stores first, start reaching out to the small to midsize stores because you can start building out your business and it doesn’t have to be any one way.

So the short answer is yes, you can go after chain stores on day one, you don’t need sales. People will always tell you, “Oh, that’s impossible. These retailers are looking for sell throughs and all these things and proof,” and stuff like that. Yes, there are some retailers that are more complicated than others to start brand new with. For instance, Costco, right? So they buy by the pallets and they don’t want to take you under. And so they want to make sure that you can handle manufacturing and there’s all sorts of other reasons why they want this. So they might not work with a person who hasn’t sold their products anywhere before. Most likely not. There are other retailers like that. But some retailers have an entire division set up for testing new products out and making sure that whatever it is that they’re putting in stores will be interesting to their clientele and so forth. And so they’re looking for new, interesting innovation and so forth.

So we’ve done live events with big chain stores like Walmart and Whole Foods and all these different retailers, where we match make and help people out, getting in front of retailers and so forth. And one of the things that came up was that these buyers were looking for people with tons of sales and stuff like that. Sure, why not? Why wouldn’t they? However, they didn’t pass up on the products that had not sold anywhere before. And the reason, again, is because they are dealing with a lot of competition, a lot of stuff’s going out in the world, and so sometimes they can’t get what they want. They see a new product, they know it’s going to convert. They’re willing to test the product out and it didn’t have to have sold anywhere else before now.

Now, a lot of Amazon sellers can’t imagine not selling on Amazon first and then transferring over to retailers. But I’ll be honest with you, if I was bringing a new product to market and I knew it was great for chain stores, I’d go after the chain stores because I know that through our methodologies and so forth, that if I really believe in this product or whatever, I would conceivably go straight to the big leagues and try and make as much money as possible. And that’s my personality and that’s why I always went after chain stores. I’m not the type to go opening up accounts, door to door to door, and small retailers locally, and boutiques and stuff like that. I know how to do it and so forth, but it doesn’t mean that that would be my go to move.

So again, it’s a lot about personality, who you are, what inspires you. Again, we have so many clients who get into the big chain stores who have never sold their product anywhere before. The trick is that some may reject you a little bit more often than others. And it might take a little bit longer to get that first, “Yes,” but it happens. And it’s not the only reason that a retailer buys how much units you’ve sold and so forth.

So I hope that gives you an idea of what to think about. If you want to learn exactly how to approach, pitch, and sell to retailers, how to get them to buy, take a look at the link below. We have a webinar coming up that is a 90 minute free training that you can sign up for, and it walks you through how to sell to stores. It’s really powerful and it’s free. And there’s one coming up and there’s also replays and so forth. We do them often. So please join us. If you liked this information, please like, subscribe. If you enjoy this, comment below, we really appreciate your support. And be on the lookout for additional content that we create. Karen Waksman, Retail MBA. I appreciate your time. Thanks so much.

Thanks so much.

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

 

  1. 5 Things No One Ever Tells You About Selling to Retail: https://www.retailmba.com/how-to-get-your-product-in-stores-5-things

  2. How to Know If I’m on Track with Retail Packaging: https://www.retailmba.com/retail-packaging

  3. Selling on Walmart Vs. Walmart Marketplace: https://www.retailmba.com/selling-on-walmart-marketplace-vs-walmart-com

How to Get Your Product into Stores

New Training on How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to US Retail

How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to US Retail

New Training on How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to U.S. Retail

Do you have a product perfect for U.S. Retailers such as Macys, Home Depot, Walmart, CVS, Kroger Stores, etc?

And are you an international company trying to sell to U.S. Retailers? Then you will absolutely love our new training video on the subject! 

We discuss the top 5 things international companies do to harm their chances of selling into retail chains!  

Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcription for How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to U.S. Retail

Hey everyone. This is Karen Waksman, founder of Retail MBA. And today I want to talk about the five tips to success for international companies trying to sell to US retail chains. So if you have a great product but you live overseas like the UK, Canada, India, wherever you are and you want to sell to Walmart or Home Depot, or Macy’s or whatever it is in the United States, and you’re really curious about it, you need some strategies and some thoughts about what to do with that. So I want to give you some support here on the five tips to success as international companies trying to sell to US retail chains.

So let’s talk about the five tips. Tip number one, make sure you understand the target market. So if you’re in another country and your packaging has certain things on the packaging that matters to your country, it might not matter to the US. It sounds so simple, but I’ve seen it happen all the time. It’s not translating well. So you’ve got to hire somebody, find somebody in the US who can review the information, make sure that it’s clean and clear for the US retail market. The buyers don’t play in the US. It’s got to be professional. It’s got to look good. They’re not messing around with anything other than what’s ideal like for their ideal audience.

Also, for the target market in the United States, if you’re selling to women, you want to put women on your packaging, certain types of things. You want to get additional support to make sure that you understand the US target market. It is different. And again, like in Canada, you have French on the box, it’s not going to be the same in the US. You might have to change your packaging out. There are some things you have to do and to hyper focus that intention there.

Another thing is that you need to understand that if you’re going to be interested in selling to US retailers, calling them directly from your home country usually is not an ideal thing for you to do. So let me explain. So say you’re calling from the UK, we’ll use the UK as an example. You want to sell to Home Depot, you’re calling, trying to do a deal with Home Depot, right? What happens is that the buyers typically don’t call you back if you are overseas, except for one particular division that generally works with the international market. Most of the time, the buyers are busy. They have a lot going on.

They’re not going to call you at the different time differences and so forth unless you reach out to a specific location, divisional within their organization that supports the international market. So there’s a couple of ways to sell to US retailers. One way is to be he based in the United States even though you live in the UK, meaning that you set up an LLC or whatever in the United States, and you basically run your business from your home country but somebody in the US is setting up, you have a business there where somebody can interact with the buyer and they think that you also have a division in the US. That’s okay. That’s very easy for the buyer to call back.

However, the other option is to reach out to them from your home country and only be placed in a group where you are combined with all sorts of other international suppliers. So basically the difference between you making millions of dollars or not is, are you willing to place somebody in the United States, one person, somebody who can interact with buyers, set up a little office there, super basic, and then have all the interaction back and forth to get the biggest return on investment, or are you only interested in selling directly from your home country but then all of a sudden you’re piled into the international market, which basically means that they’re looking for commodity-based products, products that are really great priced.

Otherwise, they can get most of the stuff from the US and so forth. Yes, people sell from other countries and so forth all the time, but all I’m saying is the opportunity is for you to possibly open up a tiny little office in the United States, have her interact with you and have a much better experience with that. So hope that makes sense. My suggestion is to consider getting a foot on the street in the United States to help you along. Otherwise, she tends to not call you back. Otherwise, you’re going to be pigeonholed into the international market, which tends to take a lot longer.

You’re kind of clumped in with all the other international companies. And you basically are being pressed for price and these types of things, because otherwise they could buy a lot of those products in the United States. So I hope that makes sense.

Another thing that a lot of international companies struggle with is that they rely on third parties that they don’t know very well. And they’re just agreeing to work with them because they don’t know very many people in the United States. And so that actually can be disastrous. So say you hired a sales rep who says that they can help you and they’re in the US, you don’t know them that well, but you’re rushing because you really want to work in the United States. And they say that they can help you. That actually backfires a lot.

What you want to do is since you’re so reliant on a third party to support you, you definitely want to take your time on picking who your partner is going to be because it could really, really harm your business. I’ve seen so many international clients not get anywhere because frankly, that person promised them the world and is not doing much and so forth. So definitely want to invest in learning about those people. You got to fly in, you got to talk to them, you got to do things. You don’t have to, but the more you take it seriously, the longer term opportunity. I’ve seen for people get to really invest in the time to make sure that third parties are going to do the best for you in your business.

Another thing that causes a lot of international companies pain and suffering in selling to the US is, and some strategies to think about is that you guys don’t always know all the different ways to make money with the US retail market. And that’s not your fault. You don’t live here. You don’t understand the retailers and so forth. Most people who live in the United States don’t know the money strategies. When I say money strategies, I mean, there’s probably 20 different ways that you could sell to Home Depot or whatever. There’s 20 different ways that you can contact them.

You can sell to the online division. You can sell to the store division. There’re so many different buyers within the retailers, a lot of different opportunities that people miss out on. So if you’re going to go out to the US retail market, I highly recommend getting a coach or somebody in the United States who focuses on the US retail market. You can always work with us or somebody else, but just make sure you got enough data to understand all your different options because that could save you so much time, money, headache.

Because a lot of international companies lose a lot of money because of the simple errors of not knowing the market very well and all the money strategies and all the ways to sell to US retailers. There’re so many different revenue opportunities. We’re going to be placing new videos talking about the different money strategies soon enough in our YouTube channel. So be in the lookout for that. But otherwise, just note that you definitely want to make sure that you understand all the different strategies and all the ways to make money before you launch into the US retail market, because it could be the difference between you making millions of dollars or not.

The final thing that people struggle with in the international market is that you don’t know how to communicate with buyers about your product effectively. It sounds pretty common, but the reality is that in the US retail market, they’re very particular about what you say to them about your particular product. I’m not talking about accents, I’m talking about the words you use to get the buyer to believe that your product will convert for instance in stores. They want to make money. They want to make sales. They have their own language. It’s very complicated to just assume that just because you’re a good salesperson, that things will convert really well for you nicely in the United States.

You definitely want to understand their language in the United States, again, through education, coaching and so forth, and some support. Because ultimately what will happen is the buyer will look at your product and say no to you. And we don’t want that. We want a yes. We want someone to make sure that that product succeeds in stores, and we want to make sure that buyer knows that this product is going to do well. And there are ways to express that to the US retail buyer. And they’re very particular about their words, more so than most industries I’ve ever worked in.

Anyways, those are the five tips to success with selling to chain stores if you live overseas. The big thing here is just to make sure that you understand that there’s so much money to be had in the US retail market. Just get a little education. You’ll be fine. If you want to learn more about how to sell to US retailers, we actually have a 90 minute webinar that’s absolutely free that you can sign up to below. The link is listed below. Just click on that link. You can also go to retailmba.com/free to get access to this as well. Basically, we just walk you through selling to US retailers, we take our time. You can ask questions and so forth. We also have a replay option as well.

Or if you like this information, like us, subscribe, comment below. We’re always adding new content. This is Karen Waksman, founder of Retail MBA, and I hope this helped. Thanks so much.

 

How to Get Your Product in Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Play Video

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Do you have a product perfect for U.S. Retailers such as Macys, Home Depot, Walmart, CVS, Kroger Stores, etc?

And are you nervous about selling to them because you feel like you don’t have enough data? 

Not to worry! Here are 5 tips and suggestions that no one ever discusses to help you get started today with chain stores. Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcript – How to Sell Your Products to Stores – 5 Things No One Tells You

Hey everyone, this is Karen Waksman, founder of Retail MBA. Today, I want to talk about the five things no one ever tells you about selling into retail chains. So if you have a great physical product that you think should be on the shelves of say, Home Depot, Macy’s, Kroger Grocery Store, Walmart, CVS, whatever it is for you, this little training will walk you through the five things no one ever tells you about when selling to retail chains. So let’s talk about those five things.

First thing is you want to definitely walk the stores before you talk to a buyer. What does that mean? So say you want to sell to CVS. What’s going to happen is, you’re going to reach out to CVS in a very particular way, and hopefully get her interested in your product, but in that conversation, she’s going to ask you some very specific things. Especially if you have a physical buyer meeting, or she’s having some discussions about your particular product, she’s going to ask you which store you went to. This is for all retail chains. The buyers really want to double-check that you went to their stores, took a look around, and really studied what they’re doing, because she’s going to ask you when you went, which store, what you thought, what was missing and so forth.

The reason she’s doing that, is because she’s so tired of people just trying to sell her stuff, and you never even take a look at the stores or paid attention, or spent a lot of time trying to figure out how it could help her, versus only her buying products from you. She is dealing with people all over the globe contacting her all the time, and when you don’t walk her stores, it offends her. So there have been times where I literally couldn’t go to a store, because maybe the store wasn’t anywhere where I was living, and I would do anything to review those stores right before the meeting. I’d fly in early, whatever it took, because I knew she was going to ask that question.

You just want to honor that buyer, and what you’re looking for really is, okay, why would I put my your product into our stores? And you saw what was there, so give her some insights on what you thought, and so forth. It really will make all the difference for you. It sounds so simple, but so many people just say, “Yeah, yeah, I’ve been to a CVS in the past,” but really, it will make the difference between you getting that chain store order, because she’s going to dig a little bit, and you just can’t lie about it. She’s really going to push a little hard, most of the time. I mean, obviously there’s the exception to the rule, but you get my point.

The next thing is that people never tell you about selling to chain stores, is that you want to check out their resource center. So what happens is, when you’re reaching out and interacting with the buyer, she’s going to need you to have very specific things done before she can buy from you. Right? Makes sense. Like if you sell on Amazon, there’s X number of things that you have to do to put into place, before you can sell on Amazon. The same thing with chain stores, they have a whole system of things that they need to get done, before they can even place you in their stores, or online, and so forth. You need packaging, you need pricing, you need certain things set up, you also need liability insurance. There’s very specific things. It makes sense, right?

So one of the things you can do to help yourself, if you ever interact with a buyer, is before that meeting, you want to ensure that you checked out their vendor portal, so their resource center, essentially. What that means is go to Google, type in “Walmart vendor,” or “Macy’s vendor,” whatever it is, and essentially, take a look at the link that it sends you to, because it’s usually list a whole slew of requirements that they’re looking for, and they’re actually telling you some of the stuff that they need help with. They’re not going to give you specifics on a lot of other stuff, but the core basics, certain software you’re going to need, whatever it is they listed on their website.

Now, if you can start working on that list, that will really help you a lot with buyers, because she can’t buy from you until you set that stuff up. A lot of times people are like, “Well, I’ll reach out to the buyer, see if she’s interested, and then I’ll go for it.” Well, that kind of backfires a lot, because you’re wasting her time, and yours. If you’re going to go after stores, you want to do the prep work in advance. There’s obviously more to do with preparing for chain stores, but that’s a really, really solid start, checking out their resource guide.

The next thing is that you definitely want to make sure that you understand that just because you submitted your product and they reject you, it doesn’t mean that they’re always not interested in your product. It might have just been the time of the year, the date, the mood she was in, whatever, she might’ve gotten in trouble with her boss. There’s a million reasons why she would’ve rejected your product. And the reason I say that is, because I’ve seen some of the greatest products not get into chain stores, and most of the time, it’s some simple tweak that could’ve changed that person’s life, but they took it so personally, and they took it so seriously that when the buyer said no, they kind of ran away. They realized that people weren’t interested in their product, and they moved on, and that really isn’t the way to work with retailers.

You really want to honor them by making sure that you are going back and checking in again, because one thing people don’t realize, is that buyers change jobs all the time with chain stores. So what does that mean? Buyers change jobs every six months or a year, or around there. There’s a whole other video training in our YouTube channel that explains that in detail, but just know that a buyer changes jobs consistently, and so if that buyer said no to you, maybe six months down the line, she might not be there anymore. So just don’t give up, and don’t take it so personally, if she’s rejecting you. So this is really common silliness that people are going through, where they’re just kind of running away from retail, because they think that they’re over. It’s seriously, most of the time, a slight tweak to change your life for the better.

Another thing that I’m realizing over the years, is that you need to make sure that you are interacting with buyers correctly, and a lot of people don’t understand that. This kind of feeds into what we just talked about, which is the buyers reject often, and that slight tweak. Well, in the general case of what people don’t tell you, it’s that retailers actually have their own language, and their language means that if you can share with them what is interesting about your product in a very specific way, they will actually hear you, and if you don’t, if you talk about things that don’t matter to them, they literally, their brain will turn off and they’re not going to pay attention. It sounds so silly and stupid, but you’ve got to learn how to pitch to them correctly.

I have seen people spray and pray, where they buy lists of buyers, contacts, reach out just to see what happens, “Oh, I have enough sales experience in this world, but maybe not retail, but I’m good at this,” and then they get slaughtered by retail. It’s not because it’s hard, it’s not because it’s complicated to sell in the stores, it’s just literally a specific language. I learned this the hard way. When I first got started selling to chain stores back in the early 2000s, I thought I was cool. I had years of sales experience. I knew I could sell to anybody, but when I got to retail, man, they just did not hear anything I had to say, until I really understood who they were and what they wanted, and spoke to them deliberately in a specific way about my particular product I was trying to sell to them.

I literally wasn’t getting anywhere, and that’s when I started teaching people how to get products in the stores. Once I realized the verbiage that mattered to a buyer that ultimately got them to buy, that communication was so important to them, it was literally like I was saying the same thing in my mind, but in their mind, it was completely different. So anyways, get some support, get some coaching, get some help, because again, one chain store order can mean millions of dollars to your business and your bottom line. It behooves you to spend a little bit of time understanding their process and what they care about, to ultimately make that kind of money. And again, I’ve seen the worst products get into stores, I’ve seen the best products not get into stores. It’s not always about your product, it’s about how you can convince them that your product should be on store shelves. And I’ve seen a lot of stuff, and trust me, you can, a lot of times, get a buyer to pay attention to your product, if you’re willing to work at it a little bit. So anyway, that’s something to consider.

The final thing is that if you think someone will love your product as much as you do, you are kind of incorrect. What that means is a lot of times, you guys are bum rushing manufacturers reps, and sales reps, and people to go do the work for you. You want them to go sell, you just want someone else to do it. You’re the business owner, you’re whatever, you’re busy. You don’t want to do the work, I totally get you. The problem with that is that in the rep world, in the retail world, what happens is, is that people don’t care about your business as much as you do, and sometimes it takes a little while to open up that first account in chain stores.

Now, once you open up that first account, like say, Home Depot, whatever it is, then all of a sudden, it becomes so much easier, and it’s that first account, because what happens in the retail space, is the buyers are checking each other out and seeing what they’re buying, and so forth. So they might reject you just based on the fact that you’ve never sold to chain stores before, so you’ve got to work at it a little bit, and get them interested in your product line, someone to say yes to you, and then you go back to the other retailers, and it’s the weirdest industry, they would love to know that you sold your product to their competitors. It actually is a weird thing in this space. A lot of times they really, really want to know that you’ve actually had sales in retail.

Now, you have to start somewhere, and the reps will play around with it a little bit, but if it’s not selling right away, they’re not going to do anything for you, which is why people come to me two years later, a lot of times, when reps didn’t get them anywhere, and they had to figure out how to do the work themselves. So my point is, is that again, educate yourself, understand what’s going on in this space. Maybe help yourself out by opening up one account, and then handing the business over to somebody else, or just don’t have the expectation on day one that these reps are going to rock out, and you’re just going to crush it on day one.

They need to open up that first account, and you really need to do your due diligence on the rep that you’re working with, to ensure that they’re going to do good work for you, and so forth. And so, sometimes people just go for it, grab whoever says that they’re a professional, and then bad things happen, because they didn’t understand the space, they didn’t understand who they hired, and they delay their sales and stuff like that.

And there’s so many little things to discuss there, but anyways, I hope that provided value for you. If you want to learn the exact steps on how to approach, pitch, and sell to retailers, take a look at our webinar that’s coming up. It’s on how to sell your products to big box retail chains, the link to that is listed below. You can also take a look at retailmba.com/free to get more information, to get access to that webinar. We have a replay option as well, but basically, it’s 90 minutes, it’s free, and you can learn in detail how to get your products into stores. It’s really, really powerful stuff, so take a look at that. Otherwise, if you liked this information, please comment below and/or like, subscribe. Keep in touch with us. We are constantly adding new information. This is Karen Waksman, Retail MBA. Thanks so much for your time.

Thanks so much!

And…if you like this training, you will love these new short training sessions as well! Click on the links provided to watch and grow your consumer product business TODAY!

  1. 5 Reasons to Sell to Retail Chains! https://www.retailmba.com/how-to-get-your-product-into-stores

  2. Top 10 Tips for Selling into Retail Chains: https://www.retailmba.com/how-to-sell-products-to-stores

  3. Pitching Retail Buyers- What You Need to Know! https://www.retailmba.com/pitching-retail-buyers

Publix Super Markets Suppliers – How to Sell to Publix and Become Their Supplier!

New training on How to Sell to Publix and Become their Supplier!

Play Video

New Training on Publix Super Markets-How to Sell to Publix and Become Their Supplier!

Publix Super Market is a grocery chain that you should definitely consider going after if you want to receive more opportunities for your food product! Why? First of all, it’s a massive retail store with over 1200 stores that they are responsible for currently – which means that they have tremendous buying power and can buy massive quantities of your product. Woohoo!

Important to take note though is to learn the exact words to use when reaching out to a grocery store like Publix. You want to make sure that you get the words right the first time so that you don’t miss out on the big opportunities when selling to a grocery chain that’s this massive.

Interested in learning more? Then you’ll have to watch my latest training video on how to sell to Publix and become their supplier!

 (For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

 

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

 

Here are 4 Easy Ways to Work with Us:

1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

 

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

 

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Transcript For Video Listed Here…

Hey everyone this is Karen Waksman, founder of Retail MBA. And today we’re going to be talking about how to sell to Publix Supermarket. So if you have a great product that you think should be in their store shelves, this little training segment will walk you through some quick tips and strategies on how to get started today. And also just things to think about when selling to grocery chains like Publix.

So I’ve taught tens of thousands of product companies across the globe on how to get your products on retailers and if you have a food product and you want to sell to grocery chains, Publix comes up. So that’s why I created this segment as well. So let’s talk about Publix. Publix has over 1249 retail locations currently. That is tremendous buying power. One order from them can mean millions of dollars for your business and your bottom line if your product gets put in their stores and it sells and so forth. The reorders and so forth can be tremendous for your business.

The other thing to think about when you’re exploring grocery chains is because they’re a regional chain, a lot of you guys have never heard of them. So sometimes I create these trainings just to get you to know about these certain retailers. This particular grocery chain is in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia, which means that if they’re southeast grocery chains, a lot of people have never heard about them. So I want to make sure that you understand that just because they’re a regional retail chain doesn’t mean that they don’t have a lot of opportunities for you.

With grocery chains, some things to consider—they just don’t buy food. They buy gifts, they buy accessories, they buy cosmetics, they buy consumer electronics, they buy a lot of different things. So don’t not go after retail chains and grocery chains simply because you think that they only buy one thing. Get in your car, go drive to a grocery chain like Publix and see what they’re purchasing. This could be a huge opportunity for you if you’re just getting started and thinking about where to sell your product. If you have electronic inventions, a lot of your competitors are not thinking about grocery chains, right? So, is there a way for you to sell them in that way?

So just food for thought there. They sell books by the way, you know, cookbooks, all sorts of different things. So anyways, lot of fun to think about the opportunities within a grocery chain like Publix. So, I’ve already discussed that they’re one of the largest US regional grocery chains. I’ve already mentioned that they 1250 stores they’re responsible for. What I didn’t mention is that they are employee-owned and is a private corporation or company. 

And the reason I say that is because a lot of employee-owned organizations tend to have corporate buyers but they also have regional or local buyers typically as well. What that means is that a lot of times they give buying power to the store manager and or the regional buyer and so forth. And so, one thing that you can do is go to your local public stores, bring your products, follow some instructions. I wouldn’t just start selling to these grocery chains without knowing what you are doing because it can backfire if you don’t know the words to use and so forth.

But what you can do is literally get in your car and drive to these grocery chains and so forth. And see if you can open up and account with them as a supplier. And so the reason a lot of these grocery chains, especially employee-owned ones, allow things to be purchased on a local level as well as corporate level is because they have perishable foods they buy and so they do have some budget on a local level and so forth. So a very simple strategy would be to go drive to your local store and see if they would be willing to buy your product for that individual store.

Now, I highly recommend learning what words to use and so forth so you become very strategic coz there’s a lot of ways to sell their grocery chains to make you millions of dollars. And so that’s why I have these conversations with people through my training system, programs, and coaching, and so forth. But I definitely want you to think about the fact that if they are employee-owned, that typically means you can literally get a new card and open up accounts one by one and get them to potentially buy your products from you.

And so, again, they usually have regional buyers as well meaning they buy for x number of stores and they usually have corporate-owned buyers as well when the corporate-owned buyers some is the one that buys for all their stores and so forth. So again, a lot of opportunities there to kind of get into your car and start trying to sell to them and or go regional or go corporate and make lots of lots of money. But it’s kind of fun think to about opportunities.

So if you’ve never thought about Publix, definitely consider going after them. If you guys want to learn exactly how to approach, pitch, and sell to grocery chains such as Publix or any other retail chain, highly recommend exploring my Retail MBA website retailmba.com. We have training programs, free stuff, advance training, live events, certification programs. So many cool things related to making money with your physical products and we would love to help you. Definitely subscribe to this channel. Keep on the lookout for additional content we create or go to our website retailmba.com to learn more.

Again, Karen Waksman, Retail MBA. Love to support you with your quest to selling for grocery chains like Publix. Thanks so much!