How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains

How to Sell in Retail – What to Do If You Have Zero Sales History

How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains?

Do you have a product perfect for chain stores such as Walmart, Home Depot, CVS, Nordstrom, Kroger Grocery Store…? 

If so, you will love our new quick training on “How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains!

In this training we give you some quick tips and strategies on what to do if you have a product ideally suited for retail chains but you have zero sales history on your product. 

If you’re interested in learning more, then I suggest  click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcript – How to Sell in Retail – What to Do If You Have Zero Sales History When Trying to Sell to Big Box Retail Chains

Hey everyone, this is Karen Waksman, founder of Retail MBA. And today I want to talk about a question that comes up all the time in my workshops and classes. People always ask me, “Karen, can I sell at chain store if I have zero sales history? I have a brand new product and I haven’t sold it online or I have very minimal sales or it’s brand new to the market. Do I go after the chain stores first? Do I start small? Do I grow? What’s the situation here with chain stores, especially now with just so many products out there, just any advice would be great.” So I just want to walk you through some things to think about, as to what you should consider if you have a brand new product and should you go after chain stores first. A little background about me before we get started.

My name is Karen Waksman. I’m the founder of a company called Retail MBA. Taught tens of thousands of business owners across the globe on how to sell products to chain stores. And this question comes up all the time in my workshops and classes. You can take a look at what we’re up to at retailmba.com. Anyway, let’s talk about this question. So people really are concerned about this brand new product. So here’s the deal. Some people think that they have to sell on Amazon and they have to do certain things before they can go after stores. And I’m here to tell you that we have clients who just want to get into Walmart and they just get into Walmart. They haven’t sold their product anywhere before, and they actually get into major chain stores. And then I have other clients who started slow and built up their business and eventually went after the chain stores.

And honestly, the difference is who are you as a human being? Some people are like, “I am going after Walmart or whatever chain store it is. And I just want that account. And I want to sell it to that particular retailer. And I don’t care about anything else. I don’t need to test the market out and all these things. I just want what I want.” That person needs to go after a chain store like Walmart. Other people are nervous Nellies. they like to go a little bit slower and they’re a little bit more concerned about whether or not it’s going to impact them longterm, whatever it is. If there’s a lot of heaviness for you in regards to going up to the big stores first, start reaching out to the small to midsize stores because you can start building out your business and it doesn’t have to be any one way.

So the short answer is yes, you can go after chain stores on day one, you don’t need sales. People will always tell you, “Oh, that’s impossible. These retailers are looking for sell throughs and all these things and proof,” and stuff like that. Yes, there are some retailers that are more complicated than others to start brand new with. For instance, Costco, right? So they buy by the pallets and they don’t want to take you under. And so they want to make sure that you can handle manufacturing and there’s all sorts of other reasons why they want this. So they might not work with a person who hasn’t sold their products anywhere before. Most likely not. There are other retailers like that. But some retailers have an entire division set up for testing new products out and making sure that whatever it is that they’re putting in stores will be interesting to their clientele and so forth. And so they’re looking for new, interesting innovation and so forth.

So we’ve done live events with big chain stores like Walmart and Whole Foods and all these different retailers, where we match make and help people out, getting in front of retailers and so forth. And one of the things that came up was that these buyers were looking for people with tons of sales and stuff like that. Sure, why not? Why wouldn’t they? However, they didn’t pass up on the products that had not sold anywhere before. And the reason, again, is because they are dealing with a lot of competition, a lot of stuff’s going out in the world, and so sometimes they can’t get what they want. They see a new product, they know it’s going to convert. They’re willing to test the product out and it didn’t have to have sold anywhere else before now.

Now, a lot of Amazon sellers can’t imagine not selling on Amazon first and then transferring over to retailers. But I’ll be honest with you, if I was bringing a new product to market and I knew it was great for chain stores, I’d go after the chain stores because I know that through our methodologies and so forth, that if I really believe in this product or whatever, I would conceivably go straight to the big leagues and try and make as much money as possible. And that’s my personality and that’s why I always went after chain stores. I’m not the type to go opening up accounts, door to door to door, and small retailers locally, and boutiques and stuff like that. I know how to do it and so forth, but it doesn’t mean that that would be my go to move.

So again, it’s a lot about personality, who you are, what inspires you. Again, we have so many clients who get into the big chain stores who have never sold their product anywhere before. The trick is that some may reject you a little bit more often than others. And it might take a little bit longer to get that first, “Yes,” but it happens. And it’s not the only reason that a retailer buys how much units you’ve sold and so forth.

So I hope that gives you an idea of what to think about. If you want to learn exactly how to approach, pitch, and sell to retailers, how to get them to buy, take a look at the link below. We have a webinar coming up that is a 90 minute free training that you can sign up for, and it walks you through how to sell to stores. It’s really powerful and it’s free. And there’s one coming up and there’s also replays and so forth. We do them often. So please join us. If you liked this information, please like, subscribe. If you enjoy this, comment below, we really appreciate your support. And be on the lookout for additional content that we create. Karen Waksman, Retail MBA. I appreciate your time. Thanks so much.

How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to US Retail

New Training on How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to US Retail

New Training on How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to U.S. Retail

Do you have a product perfect for U.S. Retailers such as Macys, Home Depot, Walmart, CVS, Kroger Stores, etc?

And are you an international company trying to sell to U.S. Retailers? Then you will absolutely love our new training video on the subject! 

We discuss the top 5 things international companies do to harm their chances of selling into retail chains!  

Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcription for How to Get Your Product into Stores – 5 Tips for International Companies Trying to Sell to U.S. Retail

Hey everyone. This is Karen Waksman, founder of Retail MBA. And today I want to talk about the five tips to success for international companies trying to sell to US retail chains. So if you have a great product but you live overseas like the UK, Canada, India, wherever you are and you want to sell to Walmart or Home Depot, or Macy’s or whatever it is in the United States, and you’re really curious about it, you need some strategies and some thoughts about what to do with that. So I want to give you some support here on the five tips to success as international companies trying to sell to US retail chains.

So let’s talk about the five tips. Tip number one, make sure you understand the target market. So if you’re in another country and your packaging has certain things on the packaging that matters to your country, it might not matter to the US. It sounds so simple, but I’ve seen it happen all the time. It’s not translating well. So you’ve got to hire somebody, find somebody in the US who can review the information, make sure that it’s clean and clear for the US retail market. The buyers don’t play in the US. It’s got to be professional. It’s got to look good. They’re not messing around with anything other than what’s ideal like for their ideal audience.

Also, for the target market in the United States, if you’re selling to women, you want to put women on your packaging, certain types of things. You want to get additional support to make sure that you understand the US target market. It is different. And again, like in Canada, you have French on the box, it’s not going to be the same in the US. You might have to change your packaging out. There are some things you have to do and to hyper focus that intention there.

Another thing is that you need to understand that if you’re going to be interested in selling to US retailers, calling them directly from your home country usually is not an ideal thing for you to do. So let me explain. So say you’re calling from the UK, we’ll use the UK as an example. You want to sell to Home Depot, you’re calling, trying to do a deal with Home Depot, right? What happens is that the buyers typically don’t call you back if you are overseas, except for one particular division that generally works with the international market. Most of the time, the buyers are busy. They have a lot going on.

They’re not going to call you at the different time differences and so forth unless you reach out to a specific location, divisional within their organization that supports the international market. So there’s a couple of ways to sell to US retailers. One way is to be he based in the United States even though you live in the UK, meaning that you set up an LLC or whatever in the United States, and you basically run your business from your home country but somebody in the US is setting up, you have a business there where somebody can interact with the buyer and they think that you also have a division in the US. That’s okay. That’s very easy for the buyer to call back.

However, the other option is to reach out to them from your home country and only be placed in a group where you are combined with all sorts of other international suppliers. So basically the difference between you making millions of dollars or not is, are you willing to place somebody in the United States, one person, somebody who can interact with buyers, set up a little office there, super basic, and then have all the interaction back and forth to get the biggest return on investment, or are you only interested in selling directly from your home country but then all of a sudden you’re piled into the international market, which basically means that they’re looking for commodity-based products, products that are really great priced.

Otherwise, they can get most of the stuff from the US and so forth. Yes, people sell from other countries and so forth all the time, but all I’m saying is the opportunity is for you to possibly open up a tiny little office in the United States, have her interact with you and have a much better experience with that. So hope that makes sense. My suggestion is to consider getting a foot on the street in the United States to help you along. Otherwise, she tends to not call you back. Otherwise, you’re going to be pigeonholed into the international market, which tends to take a lot longer.

You’re kind of clumped in with all the other international companies. And you basically are being pressed for price and these types of things, because otherwise they could buy a lot of those products in the United States. So I hope that makes sense.

Another thing that a lot of international companies struggle with is that they rely on third parties that they don’t know very well. And they’re just agreeing to work with them because they don’t know very many people in the United States. And so that actually can be disastrous. So say you hired a sales rep who says that they can help you and they’re in the US, you don’t know them that well, but you’re rushing because you really want to work in the United States. And they say that they can help you. That actually backfires a lot.

What you want to do is since you’re so reliant on a third party to support you, you definitely want to take your time on picking who your partner is going to be because it could really, really harm your business. I’ve seen so many international clients not get anywhere because frankly, that person promised them the world and is not doing much and so forth. So definitely want to invest in learning about those people. You got to fly in, you got to talk to them, you got to do things. You don’t have to, but the more you take it seriously, the longer term opportunity. I’ve seen for people get to really invest in the time to make sure that third parties are going to do the best for you in your business.

Another thing that causes a lot of international companies pain and suffering in selling to the US is, and some strategies to think about is that you guys don’t always know all the different ways to make money with the US retail market. And that’s not your fault. You don’t live here. You don’t understand the retailers and so forth. Most people who live in the United States don’t know the money strategies. When I say money strategies, I mean, there’s probably 20 different ways that you could sell to Home Depot or whatever. There’s 20 different ways that you can contact them.

You can sell to the online division. You can sell to the store division. There’re so many different buyers within the retailers, a lot of different opportunities that people miss out on. So if you’re going to go out to the US retail market, I highly recommend getting a coach or somebody in the United States who focuses on the US retail market. You can always work with us or somebody else, but just make sure you got enough data to understand all your different options because that could save you so much time, money, headache.

Because a lot of international companies lose a lot of money because of the simple errors of not knowing the market very well and all the money strategies and all the ways to sell to US retailers. There’re so many different revenue opportunities. We’re going to be placing new videos talking about the different money strategies soon enough in our YouTube channel. So be in the lookout for that. But otherwise, just note that you definitely want to make sure that you understand all the different strategies and all the ways to make money before you launch into the US retail market, because it could be the difference between you making millions of dollars or not.

The final thing that people struggle with in the international market is that you don’t know how to communicate with buyers about your product effectively. It sounds pretty common, but the reality is that in the US retail market, they’re very particular about what you say to them about your particular product. I’m not talking about accents, I’m talking about the words you use to get the buyer to believe that your product will convert for instance in stores. They want to make money. They want to make sales. They have their own language. It’s very complicated to just assume that just because you’re a good salesperson, that things will convert really well for you nicely in the United States.

You definitely want to understand their language in the United States, again, through education, coaching and so forth, and some support. Because ultimately what will happen is the buyer will look at your product and say no to you. And we don’t want that. We want a yes. We want someone to make sure that that product succeeds in stores, and we want to make sure that buyer knows that this product is going to do well. And there are ways to express that to the US retail buyer. And they’re very particular about their words, more so than most industries I’ve ever worked in.

Anyways, those are the five tips to success with selling to chain stores if you live overseas. The big thing here is just to make sure that you understand that there’s so much money to be had in the US retail market. Just get a little education. You’ll be fine. If you want to learn more about how to sell to US retailers, we actually have a 90 minute webinar that’s absolutely free that you can sign up to below. The link is listed below. Just click on that link. You can also go to retailmba.com/free to get access to this as well. Basically, we just walk you through selling to US retailers, we take our time. You can ask questions and so forth. We also have a replay option as well.

Or if you like this information, like us, subscribe, comment below. We’re always adding new content. This is Karen Waksman, founder of Retail MBA, and I hope this helped. Thanks so much.

 

How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

New Training on How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Do you have a product perfect for U.S. Retailers such as Macys, Home Depot, Walmart, CVS, Kroger Stores, etc?

And are you nervous about selling to them because you feel like you don’t have enough data? 

Not to worry! Here are 5 tips and suggestions that no one ever discusses to help you get started today with chain stores. Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

Transcription for How to Get Your Product into Stores – 5 Things No One Ever Tells You About Selling to Big Box Stores

Transcript – How to Sell Your Products to Stores – 5 Things No One Tells You

Hey everyone, this is Karen Waksman, founder of Retail MBA. Today, I want to talk about the five things no one ever tells you about selling into retail chains. So if you have a great physical product that you think should be on the shelves of say, Home Depot, Macy’s, Kroger Grocery Store, Walmart, CVS, whatever it is for you, this little training will walk you through the five things no one ever tells you about when selling to retail chains. So let’s talk about those five things.

First thing is you want to definitely walk the stores before you talk to a buyer. What does that mean? So say you want to sell to CVS. What’s going to happen is, you’re going to reach out to CVS in a very particular way, and hopefully get her interested in your product, but in that conversation, she’s going to ask you some very specific things. Especially if you have a physical buyer meeting, or she’s having some discussions about your particular product, she’s going to ask you which store you went to. This is for all retail chains. The buyers really want to double-check that you went to their stores, took a look around, and really studied what they’re doing, because she’s going to ask you when you went, which store, what you thought, what was missing and so forth.

The reason she’s doing that, is because she’s so tired of people just trying to sell her stuff, and you never even take a look at the stores or paid attention, or spent a lot of time trying to figure out how it could help her, versus only her buying products from you. She is dealing with people all over the globe contacting her all the time, and when you don’t walk her stores, it offends her. So there have been times where I literally couldn’t go to a store, because maybe the store wasn’t anywhere where I was living, and I would do anything to review those stores right before the meeting. I’d fly in early, whatever it took, because I knew she was going to ask that question.

You just want to honor that buyer, and what you’re looking for really is, okay, why would I put my your product into our stores? And you saw what was there, so give her some insights on what you thought, and so forth. It really will make all the difference for you. It sounds so simple, but so many people just say, “Yeah, yeah, I’ve been to a CVS in the past,” but really, it will make the difference between you getting that chain store order, because she’s going to dig a little bit, and you just can’t lie about it. She’s really going to push a little hard, most of the time. I mean, obviously there’s the exception to the rule, but you get my point.

The next thing is that people never tell you about selling to chain stores, is that you want to check out their resource center. So what happens is, when you’re reaching out and interacting with the buyer, she’s going to need you to have very specific things done before she can buy from you. Right? Makes sense. Like if you sell on Amazon, there’s X number of things that you have to do to put into place, before you can sell on Amazon. The same thing with chain stores, they have a whole system of things that they need to get done, before they can even place you in their stores, or online, and so forth. You need packaging, you need pricing, you need certain things set up, you also need liability insurance. There’s very specific things. It makes sense, right?

So one of the things you can do to help yourself, if you ever interact with a buyer, is before that meeting, you want to ensure that you checked out their vendor portal, so their resource center, essentially. What that means is go to Google, type in “Walmart vendor,” or “Macy’s vendor,” whatever it is, and essentially, take a look at the link that it sends you to, because it’s usually list a whole slew of requirements that they’re looking for, and they’re actually telling you some of the stuff that they need help with. They’re not going to give you specifics on a lot of other stuff, but the core basics, certain software you’re going to need, whatever it is they listed on their website.

Now, if you can start working on that list, that will really help you a lot with buyers, because she can’t buy from you until you set that stuff up. A lot of times people are like, “Well, I’ll reach out to the buyer, see if she’s interested, and then I’ll go for it.” Well, that kind of backfires a lot, because you’re wasting her time, and yours. If you’re going to go after stores, you want to do the prep work in advance. There’s obviously more to do with preparing for chain stores, but that’s a really, really solid start, checking out their resource guide.

The next thing is that you definitely want to make sure that you understand that just because you submitted your product and they reject you, it doesn’t mean that they’re always not interested in your product. It might have just been the time of the year, the date, the mood she was in, whatever, she might’ve gotten in trouble with her boss. There’s a million reasons why she would’ve rejected your product. And the reason I say that is, because I’ve seen some of the greatest products not get into chain stores, and most of the time, it’s some simple tweak that could’ve changed that person’s life, but they took it so personally, and they took it so seriously that when the buyer said no, they kind of ran away. They realized that people weren’t interested in their product, and they moved on, and that really isn’t the way to work with retailers.

You really want to honor them by making sure that you are going back and checking in again, because one thing people don’t realize, is that buyers change jobs all the time with chain stores. So what does that mean? Buyers change jobs every six months or a year, or around there. There’s a whole other video training in our YouTube channel that explains that in detail, but just know that a buyer changes jobs consistently, and so if that buyer said no to you, maybe six months down the line, she might not be there anymore. So just don’t give up, and don’t take it so personally, if she’s rejecting you. So this is really common silliness that people are going through, where they’re just kind of running away from retail, because they think that they’re over. It’s seriously, most of the time, a slight tweak to change your life for the better.

Another thing that I’m realizing over the years, is that you need to make sure that you are interacting with buyers correctly, and a lot of people don’t understand that. This kind of feeds into what we just talked about, which is the buyers reject often, and that slight tweak. Well, in the general case of what people don’t tell you, it’s that retailers actually have their own language, and their language means that if you can share with them what is interesting about your product in a very specific way, they will actually hear you, and if you don’t, if you talk about things that don’t matter to them, they literally, their brain will turn off and they’re not going to pay attention. It sounds so silly and stupid, but you’ve got to learn how to pitch to them correctly.

I have seen people spray and pray, where they buy lists of buyers, contacts, reach out just to see what happens, “Oh, I have enough sales experience in this world, but maybe not retail, but I’m good at this,” and then they get slaughtered by retail. It’s not because it’s hard, it’s not because it’s complicated to sell in the stores, it’s just literally a specific language. I learned this the hard way. When I first got started selling to chain stores back in the early 2000s, I thought I was cool. I had years of sales experience. I knew I could sell to anybody, but when I got to retail, man, they just did not hear anything I had to say, until I really understood who they were and what they wanted, and spoke to them deliberately in a specific way about my particular product I was trying to sell to them.

I literally wasn’t getting anywhere, and that’s when I started teaching people how to get products in the stores. Once I realized the verbiage that mattered to a buyer that ultimately got them to buy, that communication was so important to them, it was literally like I was saying the same thing in my mind, but in their mind, it was completely different. So anyways, get some support, get some coaching, get some help, because again, one chain store order can mean millions of dollars to your business and your bottom line. It behooves you to spend a little bit of time understanding their process and what they care about, to ultimately make that kind of money. And again, I’ve seen the worst products get into stores, I’ve seen the best products not get into stores. It’s not always about your product, it’s about how you can convince them that your product should be on store shelves. And I’ve seen a lot of stuff, and trust me, you can, a lot of times, get a buyer to pay attention to your product, if you’re willing to work at it a little bit. So anyway, that’s something to consider.

The final thing is that if you think someone will love your product as much as you do, you are kind of incorrect. What that means is a lot of times, you guys are bum rushing manufacturers reps, and sales reps, and people to go do the work for you. You want them to go sell, you just want someone else to do it. You’re the business owner, you’re whatever, you’re busy. You don’t want to do the work, I totally get you. The problem with that is that in the rep world, in the retail world, what happens is, is that people don’t care about your business as much as you do, and sometimes it takes a little while to open up that first account in chain stores.

Now, once you open up that first account, like say, Home Depot, whatever it is, then all of a sudden, it becomes so much easier, and it’s that first account, because what happens in the retail space, is the buyers are checking each other out and seeing what they’re buying, and so forth. So they might reject you just based on the fact that you’ve never sold to chain stores before, so you’ve got to work at it a little bit, and get them interested in your product line, someone to say yes to you, and then you go back to the other retailers, and it’s the weirdest industry, they would love to know that you sold your product to their competitors. It actually is a weird thing in this space. A lot of times they really, really want to know that you’ve actually had sales in retail.

Now, you have to start somewhere, and the reps will play around with it a little bit, but if it’s not selling right away, they’re not going to do anything for you, which is why people come to me two years later, a lot of times, when reps didn’t get them anywhere, and they had to figure out how to do the work themselves. So my point is, is that again, educate yourself, understand what’s going on in this space. Maybe help yourself out by opening up one account, and then handing the business over to somebody else, or just don’t have the expectation on day one that these reps are going to rock out, and you’re just going to crush it on day one.

They need to open up that first account, and you really need to do your due diligence on the rep that you’re working with, to ensure that they’re going to do good work for you, and so forth. And so, sometimes people just go for it, grab whoever says that they’re a professional, and then bad things happen, because they didn’t understand the space, they didn’t understand who they hired, and they delay their sales and stuff like that.

And there’s so many little things to discuss there, but anyways, I hope that provided value for you. If you want to learn the exact steps on how to approach, pitch, and sell to retailers, take a look at our webinar that’s coming up. It’s on how to sell your products to big box retail chains, the link to that is listed below. You can also take a look at retailmba.com/free to get more information, to get access to that webinar. We have a replay option as well, but basically, it’s 90 minutes, it’s free, and you can learn in detail how to get your products into stores. It’s really, really powerful stuff, so take a look at that. Otherwise, if you liked this information, please comment below and/or like, subscribe. Keep in touch with us. We are constantly adding new information. This is Karen Waksman, Retail MBA. Thanks so much for your time.

How To Wholesale Your Etsy Product To BIG Retailers

New Training on How To Wholesale Your Etsy Product To BIG Retailers!

New Training on How To Wholesale Your Etsy Product To BIG Retailers!

Have you been successfully selling your Etsy product? If so, maybe it’s time to consider selling into retailers as well?

Etsy is definitely a great platform to sell your handmade or vintage items online, but if you want to make more profit, consider wholesaling your Etsy products to big retailers, tool! Whether you’re selling toys, craft supplies, jewelry or clothing, I’m here to tell you that you can get your Etsy product on big retail shelves like Macy’s or in any other department stores or retailer chains. Looking into wholesaling can really help you grow your business sustainably and help build your brand! 

However, there are some new things to think about if you plan on going after stores such as how to mass produce your product, wholesale pricing, packaging and more! 

If you’re interested in learning the answers to these questions, then I suggest checking out my latest training video.  Click on the link to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 

So let’s talk about how to wholesale your Etsy product to big retailers. So if you have a great product that you think should be on the shelves of retail chains and you’ve been selling your Etsy product, you’re probably curious about how to make money with it and so forth. So I decided to create this little training segment to support you in helping you figure out Etsy and how to sell them to large retail chains like Macy’s or any other department stores or whatever supports you and your product based on you know, if you have a children’s product then to sell to Buy Buy Baby and so forth. So whatever it is for you, this little training will walk you through how to sell large retail chains if you’re an Etsy company. 

First of all, in order to sell to big retailers, you need to find a way to develop your product for a massive audience. Meaning that the buyer needs to be able to buy your products in quantity. And so you have to figure out how you’re going to mass produce that. So some of you are making stuff by hand and you’re literally going to have to figure out how to make more than a hundred pieces of your product. Big retailers need you to be able to make 10,000 units of your product in a single order or more and in one sitting. So can you do it? Do you have someone who can develop it for you? These are the things that you have to kind of figure out in advance. It will help you with bigger retail chains.

If you’re really serious about those retailers, doesn’t mean that you’re going to get 10,000 units ordered on day one. It just means that they’re eventually going to have to buy your product on a larger scale if your product sells in their store. So they’ll start small by small quantities just for their top 20 or 50 stores. Test out your product and then from there, they’ll buy larger quantities. So you’ll just definitely want to make sure that when that happens, you have the ability to be able to have them buy your product on the spot in larger quantities. So the assumption is that you are working on that currently if you are exploring wholesale for larger retailers. Many of you already know that but just wanted to be clarified. They just can’t buy your handmade product, you know, 10 pieces of your product. That doesn’t make sense. If somebody has 500 stores they’re responsible for, they have to put at least 2 to 5 to 10 pieces of your product per store. I mean that in itself. And then there’s reorders—consistently. So you know, again, you just got to set that up properly. 

So things to consider in terms of wholesaling to big retailers, you got to figure out your packaging situation. With retailers, it depends on what it is. Like jewelries are a little bit different than say a toy product or whatever it is you are creating. But what you got to look at is how are the retailers packaging similar products to yours because they actually care about packaging at retail chains. They do care about how it’s presented. So when you’re selling to boutiques and stuff it’s not as important. You can have a little display and so forth. With retailers, they’re very big sticklers on how much room your product takes and so forth. 

So what you want to do is you want to walk floors and take a look at the retailers that could buy your product. And I try to have people look at as many retailers as possible before they choose their strategy, meaning which retailers you are going to focus on. So you just walk a bunch of stores and you kind of make assessments and see what’s going on, and figure out the pricing and all these different things. Then you kind of put together your plan. Then you approach retailers. This is only a few minutes of training, but you know, that’s the essence of what I teach people. You got to do some prep work before you actually pitch to these guys to make sure you sound smart before you go after them.

But really, packaging is going to show up because they care about what the package is going to look like because we’re speaking up the packaging, not the product itself in a lot of cases. Obviously, jewelry is a little bit different but still there’s some sort of packaging even if it’s a hang tag or some sort of something clipped on to the product. That’s still considered packaging and still does matter to retail. So when you’re walking stores, take a look at similar products to yours. Look at the top 3 competitors similar to your product and you want to copy their packaging exactly. And really, what that will do for you is that it’ll have you approach the buyer appropriately because the buyer’s basically telling you what kind of packaging they want. They’ve already approved the similar products in stores so you just want to copy what’s going on in the stores and just make it look better, more interesting, put some brighter colors. Do whatever you got to do.

But if there is a box on your competitor’s product, then you want to create a box for your product. If they are putting all the similar products on hang tag cards and they have certain designs, you want to do the same. So that’s the other thing to think about. And the final thing I’ll mention today…by the way, packaging—essential to your success with retailers. Walk stores first. Make sure that your packaging matches what’s already in stores. They’re already telling you what they want. So I hope you got that. 

So the final thing I want to say about wholesaling products to big retail chains if you’re an Etsy company is that they definitely are looking for products that are priced accordingly. So, because you’re a smaller company, you’re definitely going to have struggles with manufacturers, the manufacturers that tend to give price breaks to people who are selling products on a larger scale. And if you’re new and you’re not selling that many products and so forth, it does tend to get tricky because your cost per unit costs more than somebody who is already established and so forth. That’s okay. Retailers understand that. The thing that’s working for you is the fact that you have probably more new, interesting, innovative stuff. And the buyers do care about new, interesting, and innovative. So don’t ignore large retailers because you’re worried about cost so much. But you definitely want to find solutions, right?

And the one way you can control your cost is if you consider private labeling your product to retailers. Private label basically means that if you walk into a store and on the packaging, it says the name of the retailer, not your product. It’s their branding, not yours—that’s private label. The retailers actually buying your product like a manufacturer’s product or a wholesaler’s product and they’re making you put their packaging on your product. If you don’t care if your branding is all over it, that is private label and people make many millions of dollars private labeling their products just one retailer. 

So what that essentially means for you is that if you’re trying to wholesale your product to retailers, one thing you might want to consider is private labeling your product to retail chains meaning approaching the private label buyer with your product and being willing to change branding on that. And I explain private label on another video training. But really, the essence is that the reason you’d want to do that is because if they do private label your product, they will buy massive quantities of your product because it’s under their brand name. And they tend to buy a lot of quantities of products under their brand name because there’s an audience that purchases products similar to that. 

And so ultimately what that means for you is that you can get your price down to your manufacturer if you are private labeling your product because when you sell your product in bulk, the manufacturer will suddenly start giving you price breaks. So some people abhor the concept of selling to retail chains and not having their branding on it. But some people are willing to maybe explore that possibility and what that does for you is enables the manufacturer to get a lot of volume. They in turn start giving you price breaks based on that volume. You can turn that into a really successful business because from there you can get your price down and then you could start being competitive. All these big branded companies, they all on some level have to do things that maybe help increase revenue. And private label is very important to their business a lot of times. Not all products make sense for that but a lot of Etsy wholesale products like jewelry. A lot of times it would have to be under the branded name of the retailers. You don’t have the choice with the private label stuff. And then there’s other retailers where literally you can choose whether or not you want to put on their brand name. You know what I mean? And that’s a possibility. 

Not all private label products are accessible to every product type, but a lot of times. So when you’re walking stores, you’re trying to see what’s possible for you and your product, which retail will buy your product. Take a look whether or not a company is selling to that retailer under their branded name or under the retail branded name. That means there’s a private label opportunity there for you. And again, what that does is reduces the cost for you. And by the way, you can sell to one retailer under a private label situation and sell to another retailer with your brand product. So I know a lot of companies who actually sell one product on a massive scale through a private label and then go to another retailer and sell on under their branded name. And it seems to work out really well for them because that private label opportunity actually reduces cost, helps them succeed and so forth. I used to sell millions of units of jewelry and so forth, and accessories, fashion accessories to retailers. I know those very well. There’s a lot of opportunity with private label.

Anyways, I hope that provided value for you. I have other trainings on what private label is and how to explore that and so forth. So definitely take a look at that. Otherwise, be on the lookout for the next training that I create. This is Karen Waksman, Retail MBA. If you want to learn exactly how to approach, pitch, and sell to retailers whether it’s a private label situation or not, whether it’s a high ticket product or not, definitely take a look at Retail MBA and my training systems. We have coaching and training environment for we support people on actually how to get to stores in a fraction of time with minimal cost and so forth. So definitely take a look at retailmba.com. We’re here to help you. Otherwise, please subscribe to this channel and be on the lookout for additional contents that I create. Again, Karen Waksman, Retail MBA. Thanks so much!

Publix Super Markets Suppliers – How to Sell to Publix and Become Their Supplier!

New training on How to Sell to Publix and Become their Supplier!

https://youtu.be/VgWk_ldiQ7A

New Training on Publix Super Markets-How to Sell to Publix and Become Their Supplier!

Publix Super Market is a grocery chain that you should definitely consider going after if you want to receive more opportunities for your food product! Why? First of all, it’s a massive retail store with over 1200 stores that they are responsible for currently – which means that they have tremendous buying power and can buy massive quantities of your product. Woohoo!

Important to take note though is to learn the exact words to use when reaching out to a grocery store like Publix. You want to make sure that you get the words right the first time so that you don’t miss out on the big opportunities when selling to a grocery chain that’s this massive.

Interested in learning more? Then you’ll have to watch my latest training video on how to sell to Publix and become their supplier!

 (For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

Transcript For Video Listed Here…

Hey everyone this is Karen Waksman, founder of Retail MBA. And today we’re going to be talking about how to sell to Publix Supermarket. So if you have a great product that you think should be in their store shelves, this little training segment will walk you through some quick tips and strategies on how to get started today. And also just things to think about when selling to grocery chains like Publix.

So I’ve taught tens of thousands of product companies across the globe on how to get your products on retailers and if you have a food product and you want to sell to grocery chains, Publix comes up. So that’s why I created this segment as well. So let’s talk about Publix. Publix has over 1249 retail locations currently. That is tremendous buying power. One order from them can mean millions of dollars for your business and your bottom line if your product gets put in their stores and it sells and so forth. The reorders and so forth can be tremendous for your business.

The other thing to think about when you’re exploring grocery chains is because they’re a regional chain, a lot of you guys have never heard of them. So sometimes I create these trainings just to get you to know about these certain retailers. This particular grocery chain is in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia, which means that if they’re southeast grocery chains, a lot of people have never heard about them. So I want to make sure that you understand that just because they’re a regional retail chain doesn’t mean that they don’t have a lot of opportunities for you.

With grocery chains, some things to consider—they just don’t buy food. They buy gifts, they buy accessories, they buy cosmetics, they buy consumer electronics, they buy a lot of different things. So don’t not go after retail chains and grocery chains simply because you think that they only buy one thing. Get in your car, go drive to a grocery chain like Publix and see what they’re purchasing. This could be a huge opportunity for you if you’re just getting started and thinking about where to sell your product. If you have electronic inventions, a lot of your competitors are not thinking about grocery chains, right? So, is there a way for you to sell them in that way?

So just food for thought there. They sell books by the way, you know, cookbooks, all sorts of different things. So anyways, lot of fun to think about the opportunities within a grocery chain like Publix. So, I’ve already discussed that they’re one of the largest US regional grocery chains. I’ve already mentioned that they 1250 stores they’re responsible for. What I didn’t mention is that they are employee-owned and is a private corporation or company. 

And the reason I say that is because a lot of employee-owned organizations tend to have corporate buyers but they also have regional or local buyers typically as well. What that means is that a lot of times they give buying power to the store manager and or the regional buyer and so forth. And so, one thing that you can do is go to your local public stores, bring your products, follow some instructions. I wouldn’t just start selling to these grocery chains without knowing what you are doing because it can backfire if you don’t know the words to use and so forth.

But what you can do is literally get in your car and drive to these grocery chains and so forth. And see if you can open up and account with them as a supplier. And so the reason a lot of these grocery chains, especially employee-owned ones, allow things to be purchased on a local level as well as corporate level is because they have perishable foods they buy and so they do have some budget on a local level and so forth. So a very simple strategy would be to go drive to your local store and see if they would be willing to buy your product for that individual store.

Now, I highly recommend learning what words to use and so forth so you become very strategic coz there’s a lot of ways to sell their grocery chains to make you millions of dollars. And so that’s why I have these conversations with people through my training system, programs, and coaching, and so forth. But I definitely want you to think about the fact that if they are employee-owned, that typically means you can literally get a new card and open up accounts one by one and get them to potentially buy your products from you.

And so, again, they usually have regional buyers as well meaning they buy for x number of stores and they usually have corporate-owned buyers as well when the corporate-owned buyers some is the one that buys for all their stores and so forth. So again, a lot of opportunities there to kind of get into your car and start trying to sell to them and or go regional or go corporate and make lots of lots of money. But it’s kind of fun think to about opportunities.

So if you’ve never thought about Publix, definitely consider going after them. If you guys want to learn exactly how to approach, pitch, and sell to grocery chains such as Publix or any other retail chain, highly recommend exploring my Retail MBA website retailmba.com. We have training programs, free stuff, advance training, live events, certification programs. So many cool things related to making money with your physical products and we would love to help you. Definitely subscribe to this channel. Keep on the lookout for additional content we create or go to our website retailmba.com to learn more.

Again, Karen Waksman, Retail MBA. Love to support you with your quest to selling for grocery chains like Publix. Thanks so much!

BJ’s Wholesale Vendor – How to Sell to BJ’s Wholesale Club

New training on how to sell to BJ’s Wholesale Club!

BJ’s Wholesale Vendor – How to Sell to BJ’s Wholesale Club

 

Do you want to be a BJ’s Wholesale Club vendor? If yes, then there are some crucial things that you need to know before reaching out to this membership-only warehouse club!

 

There are so many opportunities you can get when you become a BJ’s Wholesale stores supplier. But since they are similar to warehouse stores like Costco, they require specific packaging and other considerations that are unique to these types of retailers.

 

It’s all worth it in the end though because BJ’s Wholesale Club is a store that will really give your products an opportunity to get in front of a massive new audience!! 

 

If you are really interested in getting your product in BJ’s Wholesale Club, then watch my training video on how to sell to BJ’s Wholesale Club! 

 

(For those of you who prefer to read this content, transcription is included as well below!)

 

Wishing you so much happiness and success.

 

Karen Waksman, Retail MBA

P.S. If you’d like to learn how to approach, pitch and sell to retail chains, check out our Retail MBA program!

 

Transcript For Video Listed Here…

 

Hi everyone! This is Karen Waksman, founder of Retail MBA. Today, I want to talk about becoming a BJ’s Wholesale vendor. The reason I decided to create a video on this particular retailer is because some of you guys love the concept of warehouse stores, like Costco and so forth, and some of you might not have heard of BJ’s. So, I want to talk to you about that because there’s so many opportunities with retail to get your products into stores beyond the basic top retail chains and so forth.

 

BJ’s is a wholesale retailer. They’re kind of those warehouse type retail stores. It’s a membership only retailer, so you actually have to pay a membership to be part of this organization. People pay a membership, they can go to those stores, they’re a massive warehouse, and ultimately, they get great deals, right? ‘Cause they buy product in bulk and so forth. It’s a great thing, very similar to Costco and so forth. They have over 200 stores that they’re responsible for, so they can buy massive product. If you can think about a warehouse store, usually what you’ll see, is that they actually carry products in a pallet form.

A pallet is a lot of products on one singular pallet. A lot of these warehouse retailers actually buy by the pallet, so can you imagine you get BJ’s interested in your product. All of a sudden they buy one pallet for one store, but they have over 200 stores they’re responsible for. If you can add the numbers up, that’s pretty substantial revenue for you. That’s why a lot of people like warehouse stores.

Some of the things to consider though, you definitely need packaging. That’s different for the warehouse stores versus other types of retailers. If you sell to just about any other retailer, you can create your own packaging, on a hanging card or whatever, however it is for that particular store. But, for a warehouse store, they actually require you to create really, really, really heavy packaging ’cause it’s on a pallet, there’s lots of products on there, it could get smooshed, and travel and so forth.

They have a lot of different requirements. It does require you to change your packaging to ensure that you can handle, number one the volume, but also the fact that they’re gonna need you to create special packaging. It’s usually called “blister packaging”. It costs more to make, it adds to your bottom line. It’s like that stuff that it’s impossible to break through and so forth. You’re gonna need to create something like that in order to work with a warehouse.

Some people don’t like to do that because it requires them to create all new packaging and it’s a lot of work and so forth. Some people don’t care. They want that packaging, they want to get into that warehouse retailer. And so in your case, you’re gonna have to think about that if you want to go after a BJ’s or a Costco or something like that.

The other thing to think about is that BJ’s actually really talks a lot about the fact that they are very into private label. They buy a lot of private label goods. Basically, what that means, is they have their own brand names and then they buy products from manufacturers like you, and then, when they buy products from you they actually make you put it under their brand name. The packaging will be under your brand name and so forth, so people will not know that it’s coming from you. They’re actually purchasing your product, it’s called “private label”.

Essentially, if you go into BJs and you see their BJs packaging, that doesn’t necessarily mean that BJs is creating it. It’s actually a company like yours that has created it, they just work with you to put their packaging on their product and so forth. If you’re okay with possible selling to BJs under their brand name, you don’t care about your name and your packaging all to be on that product, BJs can be a great resource for you, as well.

There’s so many things I can share with you about going after a warehouse retailer, like BJs. If you want to learn more, I actually have an extensive free training series at my website, retailmba.com. You just put in your email address and I have a six part free retail training series. Very, very powerful. I highly recommend exploring that. You don’t want to just go after these retailers unless you know more about how to actually approach them.

There is some finessing that you have to do when you go after these stores. Sometimes I create these videos and I get nervous that you guys are just gonna go after them without knowing what else to do. There’s some things you gotta learn about retail, so take a look at my website, retailmba.com, for the free training. Very, very powerful. I’m not into fluff.

Also, I have a full Retail MBA training program that you can do in a weekend. And that thing, well, you’ll know everything there is to know about going after retail. Next week, you can go after retail chains and so forth. Both of those programs are on my website, retailmba.com.

 

Anyways, it’s Karen Waksman, Retail MBA. I hope this information provided value. Just a quick tip and strategy. Thanks so much!

 

How to scale from E-Commerce into Retail (and why you’re losing money if you don’t)

New training on How to scale from E-Commerce into Retail (and why you’re losing money if you don’t)!

Ecommerce vs Retail—How to Scale From Ecommerce to Retail

Ecommerce business is very popular today. It’s no surprise though since it’s a great platform for selling products. But here’s one of the many ecommerce marketing tips that you should really take note—if you really want to scale your product and grow your business, retail is the best path to tread on. In fact, you are losing money if you do not consider retail chains.

If you want to learn more ecommerce strategies, then you should definitely check out my latest training video on “How to scale from ecommerce to retail.” I cover here the reasons on why you should jump from ecommerce into retail selling and other helpful insight on ecommerce marketing that will surely help your business grow.

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

So let’s talk about how to scale from e-commerce into retail and why you’re losing money if you don’t. I see a lot of e-commerce sellers getting stuck on the fact that they think it’s really hard to sell to retail chains. And I’m here to tell you, as someone who has sold products to retail chains for almost 2 decades and have taught tens of thousands of product companies across the globe on how to get their products to retailers like Walmart, Macy’s, Home Depot, Kroger Grocery Store, and so forth, that retail is absolutely the best way to generate revenue with a physical product company.

Especially a startup in a new company because retailers are hungry for a new product. They’re interested in that next new product, they’re interested in products that convert, and they’re interested in products that sell. There are a lot of different reasons why retail chain is purchasing a product. And I’m here to tell you that if you want to scale your product and grow your business, retail is the best way to do it.

You are losing money if you do not consider retail chains. First of all, your competition is not thinking about selling to retailers. They’re focused on their e-commerce business in growing it and so forth. By diversifying your effort, you’re actually expanding your business in a lot of ways.

First, you can make millions of dollars off one or two or three chain store accounts. So why not start building up that side business as you’re growing your e-commerce business? The second thing is if you ever decide to sell your business, don’t you want to make sure that the investors feel strongly about your business? Because if all of your eggs are in one basket and they’re all being worked on online and e-commerce or Amazon, that just makes the investor feel like they have a business that could fall away if say Amazon changes their algorithm.

These investors are looking for businesses that are solid, that are grounded, and that have diversification for their distribution strategies. That’s why retail can be such a fantastic thing for you if you are in e-commerce business. This is also the reason why you are losing money if you do not consider going after stores as an e-commerce seller. 

So, if you like to learn more about how to do that and why you need to go after retail stores, please take a look at our website retailmba.com. We walk you through exactly how to approach, pitch, sell to retailers like Macy’s, Home Depot, Walmart, Kroger Grocery Store and so forth.

And we provide the tools and interactions so that you could get in front of buyers very quickly. We have live events, we have coaching programs, and we have lots of training and so forth to support you on any way for you to grow your business.

Again this is Karen Waksman, Retail MBA, love to support you further. If this is interesting to you, please take a look at our website and let’s continue the conversation. If you have any questions or comments, please list that below and we’d love to support you. Please be on the lookout for the next video. Thanks so much!

Bass Pro Vendor – How to Sell to Bass Pro and Become a Bass Pro Supplier

New Training on Bass Pro Vendor – How to Sell to Bass Pro and Become a Bass Pro Supplier!

Bass Pro Vendor – How to Sell to Bass Pro and Become a Bass Pro Supplier
 
Everyone knows Bass Pro as a retail store for fishing, hunting, and boating. But did you know that they sell products other than outdoor sporting goods? That’s right. If you have the perfect product that you want to sell, you can sell it there and be on of their store supplier.

In this new training, I’m going to talk about how you can become a bass pro Stores Vendor and I’m going to give you good reasons on why you should definitely consider selling your products in this massive store. If you go and check out their online store basspro.com, you will be able to tell right away it’s a good retail store to sell at.

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman,

 Retail MBA

P.S. If you’d like to learn exactly how to approach, pitch and sell to retail chains, check out our Retail MBA System! 

Transcript For Video Listed Here…

Today I want to talk about a retailer, Bass Pro. A lot of people are thinking “why would you create a video for fish store?” Well, honestly, because they have over a hundred stores and they have everything in that store. They are much more than just stuff for fishing. They have camping gears, sporting goods, and all sorts of stuff in their stores. They’re a destination retailer so they’re really massive.

If you’ve ever been to Bass Pro, you will see that they really create a full experience in those stores. They have a lot of room to buy things. They may not have a lot of stores they are responsible for, meaning they only have a hundred stores, but their stores are huge which basically means that they have the opportunity to add new products.

So, one of the reasons why I created this video is because most people don’t think about Bass Pro as one of the retailers to consider going after. Also, if you have a product that’s not even necessarily a sporting good product, you might be able to get your product to their stores as well. If you go to Bass Pro’s website, you’ll see that they have all sorts of other products there. It might be worth exploring. Your competitors are probably not thinking about selling to Bass Pro so that’s something to consider.

Bass Pro definitely has a lot of other products and again it’s a massive store so they have room to put in new products. So I always like retailers like that. I always like to see if they have products, you know, sections in their store that would make sense for my product type. The other thing that I want to mention about Bass Pro and the reason why I created this video is because Bass Pro does a phenomenal job online. Not all retailers are really kind of doing so well online.

Bass Pro is rate up there pretty high for all sorts of different types of products. And so I like that because if you are to go after retail chains and you want to get a lot of eyeballs to your site, you want to work with retailers that have spent a lot of time growing their revenue base online. Bass Pro, in terms of searches, is doing phenomenally well. So, I won’t ignore them especially if you have a product that has a great imagery, like if you take great photos of your product.

Not all products look good in photos but if you have a product that just looks great in photos, you definitely might want to consider Bass Pro for the online division as well. Because again, they have several eyeballs and so forth. But ultimately, if you have somebody to create great videos or photos of your products, also the copy as well, what you say about the product, that definitely makes a difference. If your product essentially looks good online, you might want to consider exploring Bass Pro, it’s another retailer to go after. And again, it’s way beyond fishing.

This is Karen Waksman with Retail MBA. Hoped that help. If you want learn how to actually pitch to them, like the words to say to these buyers and how to get them interested in your products, take a look at my website retailmba.com. I actually have a free training video that you can sign up for. Just put in your email address. It’s a six-part training series on selling to big chain stores like Bass Pro.

You definitely want to explore that, it’s really powerful as I have a full Retail MBA training program that in a weekend will give you the exact words to say to buyers to get them to buy. All I’ve said is in my website retailmba.com and I’d love to continue the conversation with you with selling to retail chain. 

Target Stores Vendor – How to Sell to Target Stores and Become a Target Stores Vendor

New Training on Becoming a Target Stores Vendor – How to Sell to Target and Become an Target Stores Vendor!

Target Stores Vendor – How to Sell to Target Stores and Become a Target Stores Vendor

Do you have a product that’s perfect for Target Stores? If so, you will absolutely love my new training video on “How to sell a product to Target Stores and Become a Target Stores Vendor!”

In this training, I walk through some of the things to think about when approaching a retailer such as Target Stores. Hope it helps!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Target Stores in a Fraction of the Time? Check out our New Automation Tool that Get’s Your Product in Front of Target Store Buyers NOW with a paint-by-numbers approach that converts! No Experience Required! Click HERE to Learn More! https://www.retailmbabrands.com/target-stores. One Target Stores Buyer can purchase Millions of Dollars worth of Merchandise.

Transcript For Video Listed Here…

Target Stores Vendor – Let’s talk about selling your product to Target stores. Target is one of the most massive discount stores on the planet. They have over 1,850 stores they’re responsible for currently. And their stores are huge. They have over 135 square feet per store on average, sometimes larger if they have Super Targets and so forth.

And basically, the reason why people love working with Target is because they buy so many different products, right? And they sell so many different types of products. They sell bedding, they sell toys, they sell food in some of the stores, they sell everything from accessories and jewelry, you name it, they sell that product. So one of the things that I can tell you about Target and working with them is that, because they have a large space and they have a lot of room to put products in, that means they actually have the ability to test a lot more products because of the fact that they have these large spaces.

When you’re dealing with retailers like GNC, they have very, very small stores. So their stores are limited. So they can’t put that many products in there. And so, they’re really, really difficult to get your product in there and so forth, because someone really has to go to bring another product in and so forth. But with Target they have larger stores, they have more opportunities, and they’re varietal in the types of products that they have. So one reason you want to sell to them and one thing to think about is the fact that, even if you’re selling a consumer electronics product, definitely want to consider a retailer like Target because they have room for growth and expansion and so forth.

Another thing I can say about Target is that they are kind of finicky in that they basically just changed their way of working. Before, you actually had a phone number that you could call a buyer and so forth, and it was not that difficult to reach out to them. Most other retailers, if you wanted to reach out to them, one way you can do it is you could send them an email or you can call them and so forth and say very specific things and get them interested in your product. But Target, they actually shut it down so you can’t call them anymore. And so, they literally just send you to some voicemail.

So it’s a little trickier to work with Target. And they probably did that on purpose. They’re probably getting inundated with lots of people reaching out to them and so forth. It doesn’t mean that you can’t get into that stores, it just means it’s very unique to Target in that they’re not actually being easily presentable and so forth to suppliers.

That does not mean that I think you should go and pitch your product to them through their vendor websites. I have other ways of teaching how to get into stores and so forth. But please note, Target’s a little bit trickier to sell to, only because they cut out a lot of the communication that other retailers have available to you.

Now, one good thing about Target, there’s very many things, is that they don’t usually typically just buy one product. They give you a little section of the store. It’s not for all product types and categories, but a lot of times, like say you want to sell jewelry to them, they wouldn’t just buy a few pieces from you. They typically give you a nice little section. And so, they put that product into a store.

So the cool thing about Target is that they ultimately enable you to sell several products to them. And if you can think about the math, if they buy 10, 20, 30 pieces of your product per store, that’s a pretty small amount, but just imagine they just buy that much and they have 1,850 stores currently, that’s tremendous buying power. So that’s really, really exciting for you.

If you do ever get a deal with Target, please note that they’ll probably test your product in their top selling stores. And so, if you do actually work with them, just note that they’ll always test your product out. They’re not going to buy massive, massive products on day one, but they will eventually buy larger quantities from you once they know that product converts and so forth.

So all retailers basically will usually start with a smaller test to make sure the product converts in their smaller stores, and then they ultimately move into getting reorders from you, and that’s where the big monies are at. And that’s when they buy the larger quantity. So they usually don’t typically buy products for all 1,800 stores on day one. But it depends on the product and how much they believe it and so forth. But most of the time, they’ll start a little bit smaller. So you don’t need to panic there.

Anyways, those are some reasons and things to think about selling to Target stores. It’s a tremendous opportunity for you and your business. If you want to learn exactly how to approach, pitch, and sell Target and any other chain store retailer similar to them, take a look at our website, retailmba.com, that’s retailmba.com. We actually have systems and processes in place that we’ve put together in order to help people expedite the process of getting their products into stores. We have free content. We have training systems. We have live events. We have retail matchmaking services. Although, we try and educate you first on the preparation process of selling to retailers like Target, because it could be so invaluable to your success to know what you’re doing before you even start working with reps and distributors and so forth, because you want to set yourself up for success for the long run. So we find that training and educating you first and then teaching you the strategies to get into retailers in the shortest period of time is the way that people have made many, many millions of dollars with our systems and programs.

So if you want to learn more, Click Here to Explore Our Automation Tool to Help You Get into Target Stores in a Fraction of the Time! No Experience Required! Click HERE to Learn More! https://www.retailmbabrands.com/target-stores. One Target Stores Buyer can purchase Millions of Dollars worth of Merchandise! Otherwise we hope you enjoyed this video training series. Sign up to any of our FREE programs and videos listed on RetailMBA.com to learn more!

Target Stores Vendor

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New Training on Becoming a GNC Vendor – How to Sell to GNC and Become an GNC Vendor!

GNC Vendor – How to Sell to GNC and Become a GNC Vendor


Transcript for this video is listed below…

Hey, everyone. This is Karen Waksman, founder of Retail MBA and today I want to talk about a retailer that comes up all of the time in my workshops and classes. People are always asking me about GNC. Now, GNC is a mass retailer that sells health products and so forth, supplements. They have over 7,000 stores that they’re responsible for currently. They’re doing phenomenally well, so I completely understand why you would want to sell your product to GNC, if you have a supplement or a health product and so forth. The tricky part to GNC, and that’s what this training is all about just to give you some tips and suggestions about selling to them, is that because they have 7,000 stores, tremendous buying power, everybody wants to sell to them, which means everybody’s reaching out to them.

All your competitors are calling them. They’re constantly getting bombarded with people who want to sell to them because they’re the money companies. The issue, though, is that they have very small stores. The format to those stores are fairly small, which means that they tend to have to be really selective in the products that they put in stores. The problem with that is if you have a new invention or whatever, they’re going to be looking at your numbers, your sales and so forth because they only have a certain amount of space allotted for any physical product. Number one, if you have any interest in selling to GNC, come up with a great story, either you’re selling this product really well somewhere or it, new interesting innovative, the next level of something that’s going on in the health industry.

Whatever it is, you definitely want to consider that. Now, I sell and I work with a lot of Amazon sellers and a lot of them are doing phenomenally well right now with supplements, and so I get calls all the time from you guys who sell a really common supplement and you will now want to sell to GNC because you’re making millions of dollars online and now you want to sell it there. The problem with that is that online doesn’t necessarily convert to retail, especially in this type of industry. Because if they’re already well the supplement, why would they need your product? If you are successful online and you are successful with an Amazon supplement or whatever, the recommendation is to go to their stores and see what’s missing from their assortment and then approach them with a product that they aren’t currently selling anymore.

That is more interesting to a buyer than you giving them a product that they’re already selling. It’s really hard to do that in those small format stores. That’s a quick tip and suggestion. Honestly, go there, see there whether or not that there’s one product that you have that would fit in there, that they’re not selling anywhere else. That’s a really nice angle for people to get their products into those stores. Anyways, I hope that helped. If you want to know actually what to say to these buyers to get them to buy how find the buyer’s contact information and so forth, definitely want to learn a little bit more before you approach them, there’s some cool finessing you have to do in order to reach out to buyers and so forth.

If you want to learn more, you can check out my Retail MBA website, retailmba.com. I actually have a free training series that you can just sign up to via email on my site and it’s very powerful. That will walk you through how to sell to big chain stores. Also, I have a full Retail MBA training program that in a weekend you’ll learn everything there is to know about selling to big chain stores and if you’re serious about this industry, you might want to take a look at that as well. Anyways, I’d love your feedback, commentary below. Otherwise, please be on the lookout for the next video I create on selling to retail chains. Thank you.