Retail MBA™ Syllabus

Chain Store Fundamentals

  • Chain Store Basics
  • What Chain Stores  Expect From You
  • How the Buying Process Works
  • Who’s Involved in their Buying Decision
  • Product Categories and What You Need to Know
  • Local, Regional and Corporate Buying Offices
  • Common Misconceptions and How to Get Started

Preparing Your Product For Chain Store Success

  • Essential Research to Help You Win
  • Detailed Competitive Analysis
  • Packaging and Displays
  • Infrastructure and Operation Capabilities
  • Retail Math: Pricing For Retail
  • Logistics, Warehousing, Shipping and FOB
  • EDI, UPC, Liability Insurance, SKU’s, Planograms and More
  • Funding and Financial Resources
  • Marketing and Branding Expectations
  • Certifications

Preparing Your Pitch

  • Developing a Unique Selling Proposition (USP)
  • Analyzing Your Target Audience
  • Fundamental Competitive Research
  • How to Create Great Sell Sheets and Line Sheets
  • Elements of a Perfect Product Website
  • How to Create Great Product Videos

Finding the Right Buyer For Your Product Type

  • Complete Tutorial on How to Find the Right Buyer For Your Product Type
  • Online Resources vs Offline Resources Available Today
  • Free Options vs Paid Options
  • Pros and Cons of Resources Available

Pitching Your Product to Major Retailers

  • What is the Best Way to Approach Major Retail Buyers
  • How to Get a Meeting With a Buyer
  • What is the Most Effective Way to Get a Buyer to Review Your Product
  • What to Do When a Buyer Says ‘No’ to Your Product
  • The Importance of Feedback and How it Can Help You

The Face to Face Meeting: How to Rock the Buyer Meeting

  • What to Expect During a Buyer Meeting
  • How to Prepare in Advance For a Great Meeting
  • What is the Best Way to Present to Buyers
  • Top 10 Things to Include In Your Presentation
  • What to Bring to the Meeting

What to Expect From a Major Retail Order

  • What to Expect From Your First Purchase Order
  • How Much Quantity Will a Major Retailer Buy
  • How Long Does it Take to Get Paid By a Major Retailer
  • How to Get Paid Faster By Major Retailers
  • Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
  • Promotional Calendars For Additional Sales and Marketing Strategies
  • Maximizing Assortment Plans and Product Lifecycles For Major Retailers
  • Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
  • The Importance of Vendor Compliance
  • Retail Ethics and What You Need to Know

Working with Distributors

  • What to Expect When Working With Distributors
  • How to Know If You Need a Distributor
  • How to Prepare to Work With Distributors
  • Where to Find Them
  • How to Get a Distributor to Represent You
  • How Much Do Distributors Charge
  • Best Practices For Picking the Right Distributor For Your Product

Hiring a Manufacturer’s Rep

  • What to Expect When Working With a Manufacturer’s Rep
  • How to Find a Great Manufacturer’s Rep to Represent You
  • How Much Do Manufacturer’s Rep Typically Charge?
  • Best Practices For Picking the Right Manufacturer’s Rep For Your Product

Selling at Trade Show

  • Selling at Trade Shows vs. Selling Direct
  • Should You Spend the Money at Trade Shows?
  • When it Makes Sense to Sell at Trade Shows
  • Best Practices For Making Big Money at Trade Shows

Selling Products to Catalogs

  • What to Expect When Selling to Catalogs
  • How the Buying Process Works
  • How they Differ From Major Retailers
  • Best Way to Pitch Catalogs
  • Preparing Your Product For Catalog Success

Selling Products to Smaller Retailers

  • What to Expect When Selling to Smaller Retailers
  • How the Buying Process Works
  • How they Differ From Major Retailers
  • Best Way to Pitch Smaller Retailers
  • Preparing Your Product For Small Retail Success

To learn more about the Retail MBA Year Long Coaching and Training System, Click Here: https://www.retailmbabrands.com