Chain Store Fundamentals
- Chain Store Basics
- What Chain Stores Expect From You
- How the Buying Process Works
- Who’s Involved in their Buying Decision
- Product Categories and What You Need to Know
- Local, Regional and Corporate Buying Offices
- Common Misconceptions and How to Get Started
Preparing Your Product For Chain Store Success
- Essential Research to Help You Win
- Detailed Competitive Analysis
- Packaging and Displays
- Infrastructure and Operation Capabilities
- Retail Math: Pricing For Retail
- Logistics, Warehousing, Shipping and FOB
- EDI, UPC, Liability Insurance, SKU’s, Planograms and More
- Funding and Financial Resources
- Marketing and Branding Expectations
- Certifications
Preparing Your Pitch
- Developing a Unique Selling Proposition (USP)
- Analyzing Your Target Audience
- Fundamental Competitive Research
- How to Create Great Sell Sheets and Line Sheets
- Elements of a Perfect Product Website
- How to Create Great Product Videos
Finding the Right Buyer For Your Product Type
- Complete Tutorial on How to Find the Right Buyer For Your Product Type
- Online Resources vs Offline Resources Available Today
- Free Options vs Paid Options
- Pros and Cons of Resources Available
Pitching Your Product to Major Retailers
- What is the Best Way to Approach Major Retail Buyers
- How to Get a Meeting With a Buyer
- What is the Most Effective Way to Get a Buyer to Review Your Product
- What to Do When a Buyer Says ‘No’ to Your Product
- The Importance of Feedback and How it Can Help You
The Face to Face Meeting: How to Rock the Buyer Meeting
- What to Expect During a Buyer Meeting
- How to Prepare in Advance For a Great Meeting
- What is the Best Way to Present to Buyers
- Top 10 Things to Include In Your Presentation
- What to Bring to the Meeting
What to Expect From a Major Retail Order
- What to Expect From Your First Purchase Order
- How Much Quantity Will a Major Retailer Buy
- How Long Does it Take to Get Paid By a Major Retailer
- How to Get Paid Faster By Major Retailers
- Retail Marketing and Promotion Strategies Once You Get an Order To Ensure Success
- Promotional Calendars For Additional Sales and Marketing Strategies
- Maximizing Assortment Plans and Product Lifecycles For Major Retailers
- Chargeback’s, Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
- The Importance of Vendor Compliance
- Retail Ethics and What You Need to Know
Working with Distributors
- What to Expect When Working With Distributors
- How to Know If You Need a Distributor
- How to Prepare to Work With Distributors
- Where to Find Them
- How to Get a Distributor to Represent You
- How Much Do Distributors Charge
- Best Practices For Picking the Right Distributor For Your Product
Hiring a Manufacturer’s Rep
- What to Expect When Working With a Manufacturer’s Rep
- How to Find a Great Manufacturer’s Rep to Represent You
- How Much Do Manufacturer’s Rep Typically Charge?
- Best Practices For Picking the Right Manufacturer’s Rep For Your Product
Selling at Trade Show
- Selling at Trade Shows vs. Selling Direct
- Should You Spend the Money at Trade Shows?
- When it Makes Sense to Sell at Trade Shows
- Best Practices For Making Big Money at Trade Shows
Selling Products to Catalogs
- What to Expect When Selling to Catalogs
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Catalogs
- Preparing Your Product For Catalog Success
Selling Products to Smaller Retailers
- What to Expect When Selling to Smaller Retailers
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Smaller Retailers
- Preparing Your Product For Small Retail Success
To learn more about the Retail MBA Year Long Coaching and Training System, Click Here: https://www.retailmbabrands.com
