YOU'RE ONE STEP AWAY FROM ACCESSING THE RETAIL MBA TRAINING SYSTEM!Special Very Limited Time Offer! 3 Days Only! See Below For Details...
YOU'RE ONE STEP AWAY FROM ACCESSING THE RETAIL MBA TRAINING SYSTEM!
Special Very Limited Time Offer! 3 Days Only! See Below For Details...
Discover What You Need To Know About Getting Your Products On The Shelves Of Major Retail Chains…
Sell to Major Retailers
Advanced Retail MBA Training System AND Exclusive BONUS List of 5000 Buyer’s Contacts at the Top 100 Retailers!! Not Sold Anywhere Else!
- Advanced Retail MBA Training System ($1997 Value): A Paint-By-Numbers Program Explaining EXACTLY How to Approach, Pitch and Sell to Major Retail Chains! No Sales Experience, Buyer Relationships or Patents Required! Over 20 hours of invaluable content – and special bonuses
- Receive a step-by-step PROVEN Time-Tested Formula That Continues to Convert For Over 2 Decades Now for Products in Every Product Category! Don’t Reinvent the Wheel – We Know How to Help!!
- ONE YEAR of Coaching Calls in a Group Setting Monthly – Ask Karen Waksman Your Most Pressing Questions on These Calls!!!They are Recorded as Well for Your Convenience!
- Exact PItch’s and Scripts to Use to Reach Out to Retail Buyers That Have Converted For Clients in Every Product Category!
Order before the webinar ends to receive these 3 "Awesome Things"
- Bonus #1: List of 5000 Buyers Contacts at the Top 100 Retailers ($1497 Value). THIS LIST IS GOLD! Includes Buyers First Name, Last Name, Category They Purchase, Corporate Phone Number and More! **Please note that You will receive the list on 30th day of purchase – this list MUST be updated to ensure epic value for you as buyers change jobs constantly. So we gift the list after you review the training program for 30 days. We have found that this is the best way to support our clients!*
- Bonus #2: Additional Content on How to Sell to HSN and QVC, Online Retailers and Catalogs
- Bonus #3: Step-By-Step Instructions on How to Sell to Small Retailers, too!
Inside the Retail MBA Training and Coaching System, You'll Learn...
MODULE 1 - Developing Your Retail Sales / Distribution Strategy
- MODULE 2 - Developing Your Retail Sales Strategy
- Developing Your Retail Sales Strategy
- Deciding If You Should Start Small or Go Big
- How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
- Determining the Right Strategy For Your Product Type
- Creating a Sales Distribution Plan That Will Yield Results
- What is Private Labeling and How to Incorporate it into Your Retail Strategy
MODULE 2 - Chain Store Fundamentals
- MODULE 2 - Chain Store Fundamentals
- Chain Store Basics
- What Chain Stores Expect From You
- How the Buying Process Works
- Who’s Involved in their Buying Decision
- Product Categories and What You Need to Know
- Local, Regional and Corporate Buying Offices
- Common Misconceptions and How to Get Started Today
MODULE 3 - Preparing Your Product For Chain Store Success
- MODULE 3 - Preparing Your Product for Chain Store Success!
- Essential Research to Help You Win
- Infrastructure and Operation Capabilities
- Retail Math: Pricing For Retail
- Logistics, Warehousing, Shipping and FOB
- EDI, UPC, Liability Insurance, SKU’s, Planograms and More
- Funding and Financial Resources
- Marketing and Branding Expectations
- Certifications
MODULE 4 - Preparing Your Pitch
- MODULE 4 - Preparing Your Pitch
- Developing a Unique Selling Proposition (USP)
- What the Pro’s Do To Prepare Their Pitch
- Analyzing Your Target Audience
- Fundamental Competitive Research
- Sell Sheets and Line Sheets
- Elements of a Perfect Product Website
- Product Videos That Sell For You
MODULE 5 - Finding the Right Buyer For Your Product
- MODULE 5 - Finding the Right Buyer For Your Product
- Complete Tutorial on How to Find a Buyer’s Name and Contact Information
- What Chain Stores Expect From You
- Online Resources vs Offline Resources Available Today
- Free Options vs Paid Options
- Pros and Cons of Resources Available
- Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
- How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!
MODULE 6 - Pitching Your Product to Chain Stores
- MODULE 6 - Pitching Your Product to Chain Stores
- What is the Best Way to Approach Major Retailers About Your Product
- How to Cold Call Buyers When You Don’t Know How
- Exact Strategies on How to Get a Meeting With a Buyer
- What to Say to Buyers to Get Them to Buy
- What to Do When a Buyer Says ‘No’ to Your Product
- The Importance of Feedback and How it Can Help You
- Additional Sales Strategies To Help You Win Business
MODULE 7 - The Face to Face Meeting: How to Rock the Buyer Meeting
- MODULE 7 - Face-to-Face Meeting
- What to Expect During a Buyer Meeting
- How to Prepare in Advance For a Great Meeting
- What is the Best Way Present to Buyers
- Top 10 Things to Include In Your Presentation
- What to Bring to the Meeting
- Leveraging Retail Interest For More Business
MODULE 8 - What To Expect From a Chain Store Order
- MODULE 9 - What to Expect From a Chain Store Order
- How Much Quantity Will a Major Retailer Buy
- How Long Does it Take to Get Paid By a Major Retailer
- Tricks to Get Paid Faster By Major Retailers
- Retail Marketing and Promotion Strategies Once You Get an Order To Ensure Success
- Promotional Calendars For Additional Sales and Marketing Strategies
- Maximizing Assortment Plans and Product Lifecycles For Major Retailers
- Chargeback’s, Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
- Retail Ethics and What You Need to Know
MODULE 9 - Working with Distributors
- MODULE 9 - Working with Distributors
- What to Expect When Working With Distributors
- How to Know If You Need a Distributor
- How to Prepare to Work With Distributors
- Where to Find Them
- How to Get a Distributor to Represent You
- How Much Do Distributors Charge
- Best Practices For Picking the Right Distributor For Your Product
MODULE 10 - Hiring a Manufacturers Rep
- MODULE 10 - Hiring a Manufacturers Rep
- What Chain Stores Expect From You
- How to Find a Great Manufacturer’s Rep to Represent You
- How Much Do Manufacturer’s Rep Typically Charge?
- Best Practices For Picking the Right Manufacturer’s Rep For Your Product
MODULE 11 - Selling at Trade Shows
- MODULE 11 - Selling at Trade Shows
- Selling at Trade Shows vs. Selling Direct
- Should You Spend the Money at Trade Shows?
- When it Makes Sense to Sell at Trade Shows
- Best Practices For Making Big Money at Trade Shows
MODULE 12 - Frequently Asked Questions
- MODULE 12 - Frequently Asked Questions
- How Can I Sell to Major Retailers with Just One Product or SKU?
- Do I Need a Patent to Sell to Major Retailers?
- Can I Sell Handmade Products to Major Retailers?
- Do I Need to Have My Products Packaged Before Approaching Retailers?
- What Should I Do if a Major Retail Buyer Asks for Exclusivity
- Can I Sell My Product on My Own Website as well as at Retailers?
- Licensing vs. Manufacturing
MODULE 13 - Selling Products to Online Retailers
- MODULE 13 - Selling Products to Online Retailers
- What to Expect When Selling to Online Retailers
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Online Retailers
- Preparing Your Product For Online Retail Success
MODULE 14 - Selling Products to Catalogs
- MODULE 14 - Selling Products to Catalogs
- What to Expect When Selling to Catalogs
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Catalogs
- Preparing Your Product For Catalog Success
MODULE 15 - Selling Products to Small Retailers
- MODULE 15 - Selling Products to Smaller Retailers
- What to Expect When Selling to Small Retailers
- How the Buying Process Works
- How they Differ From Major Retailers
- Best Way to Pitch Small Retailers
- Preparing Your Product For Small Retail Success
“My products are at Home Depot, Bed Bath & Beyond and Buy Buy Baby!! I would not have been able to approach these chain stores with confidence, without Karen’s training program! The Retail MBA training program is a must for any entrepreneur wanting to expand into retail chain stores. Thank you Karen!!”
– Marie Ricci, President, Marie Ricci Collection, Inc.
– Marie Ricci, President, Marie Ricci Collection, Inc.
“As soon as I realized I wanted to take my business to the next level, retail, I started doing my research on how to get into retail stores. After watching one of her videos, that same day, I went to Walmart. Now, I am happy to say that I got an appointment with Walmart, and actually sold my product to 3800 Walmart Stores!!! After finishing my presentation at Wal-mart I heard the words that many entrepreneurs can only dream about. The buyer said: “It looks like you have everything we need, we would like your product in our brick and mortar as well as online. Thank you so much Karen for you program and for responding to my emails and helping me with my journey.”
– Oleg Lee, iLeesh Products LLC
– Oleg Lee, iLeesh Products LLC
“I’d like to thank you for putting together such a detailed, easy to follow program. I’m 5 videos in and loving every one. I think your program will be the final piece to help me reach my goal.”
– Sal DePaola, The Paint Brush Cover (Shark Tank Winner!). Now in 30,000 Stores Nationwide Including Home Depot!
– Sal DePaola, The Paint Brush Cover (Shark Tank Winner!). Now in 30,000 Stores Nationwide Including Home Depot!
Ready To Take Control Of Your Consumer Product Brand & Your Business Strategy To Finally Get TO THE NEXT LEVEL?
Who Is Karen Waksman?
Karen Waksman, Founder of Retail MBA Brands, is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of consumer products to the world’s largest retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too!
Karen Waksman has taught well over 100,000 product entrepreneurs and companies across the globe on the subject of selling to retailers. Her goal is to empower and inspire companies to transform their businesses by providing them all of the necessary information they need in order to become chain store vendors.
Most importantly, Karen’s clients have utilized the Retail MBA time-tested sales formula to get their products into retailers such as Wal-Mart, Best Buy, Home Depot, Lowes, Kroger Grocery Stores, Bed Bath and Beyond, BuyBuyBaby, Groupon and much, much more!
Don't Just Take Our Word For It...
See What Others Have Said About The EPIC Retail Strategy
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This Entrepreneur Got His Product into Bed Bath and Beyond, Nordstrom, Home Depot, Walmart and More!
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This Entrepreneur Got His Product into 3800 Walmart Stores and Then Got His 2nd Product into Walmart as Well!
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He Got His Product into 1560 Petsmart Stores, Walmart, Chewy.com and Costco Stores!
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They Got Their Product into Best Buy, Home Depot, Lowes, Walmart and Sears!
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They Got Their Products into Party City, Didham’s Party and Toy, and Good Will Stores!
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This Amazon Seller Got Her Baby Brand into BuyBuyBaby (Her Top 3 Favorite Retailer)
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He Got His Product into Guitar Centers, Musician Friends, Music123 and Brasswind!
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They Got Their New Hair Product into CVS Stores Nationwide!
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He Got His Brand New Product into Macy’s Department Stores!
