How to scale from E-Commerce into Retail (and why you’re losing money if you don’t)

New training on How to scale from E-Commerce into Retail (and why you’re losing money if you don’t)!

Ecommerce vs Retail—How to Scale From Ecommerce to Retail

Ecommerce business is very popular today. It’s no surprise though since it’s a great platform for selling products. But here’s one of the many ecommerce marketing tips that you should really take note—if you really want to scale your product and grow your business, retail is the best path to tread on. In fact, you are losing money if you do not consider retail chains.

If you want to learn more ecommerce strategies, then you should definitely check out my latest training video on “How to scale from ecommerce to retail.” I cover here the reasons on why you should jump from ecommerce into retail selling and other helpful insight on ecommerce marketing that will surely help your business grow.

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

So let’s talk about how to scale from e-commerce into retail and why you’re losing money if you don’t. I see a lot of e-commerce sellers getting stuck on the fact that they think it’s really hard to sell to retail chains. And I’m here to tell you, as someone who has sold products to retail chains for almost 2 decades and have taught tens of thousands of product companies across the globe on how to get their products to retailers like Walmart, Macy’s, Home Depot, Kroger Grocery Store, and so forth, that retail is absolutely the best way to generate revenue with a physical product company.

Especially a startup in a new company because retailers are hungry for a new product. They’re interested in that next new product, they’re interested in products that convert, and they’re interested in products that sell. There are a lot of different reasons why retail chain is purchasing a product. And I’m here to tell you that if you want to scale your product and grow your business, retail is the best way to do it.

You are losing money if you do not consider retail chains. First of all, your competition is not thinking about selling to retailers. They’re focused on their e-commerce business in growing it and so forth. By diversifying your effort, you’re actually expanding your business in a lot of ways.

First, you can make millions of dollars off one or two or three chain store accounts. So why not start building up that side business as you’re growing your e-commerce business? The second thing is if you ever decide to sell your business, don’t you want to make sure that the investors feel strongly about your business? Because if all of your eggs are in one basket and they’re all being worked on online and e-commerce or Amazon, that just makes the investor feel like they have a business that could fall away if say Amazon changes their algorithm.

These investors are looking for businesses that are solid, that are grounded, and that have diversification for their distribution strategies. That’s why retail can be such a fantastic thing for you if you are in e-commerce business. This is also the reason why you are losing money if you do not consider going after stores as an e-commerce seller. 

So, if you like to learn more about how to do that and why you need to go after retail stores, please take a look at our website retailmba.com. We walk you through exactly how to approach, pitch, sell to retailers like Macy’s, Home Depot, Walmart, Kroger Grocery Store and so forth.

And we provide the tools and interactions so that you could get in front of buyers very quickly. We have live events, we have coaching programs, and we have lots of training and so forth to support you on any way for you to grow your business.

Again this is Karen Waksman, Retail MBA, love to support you further. If this is interesting to you, please take a look at our website and let’s continue the conversation. If you have any questions or comments, please list that below and we’d love to support you. Please be on the lookout for the next video. Thanks so much!

Bass Pro Vendor – How to Sell to Bass Pro and Become a Bass Pro Supplier

New Training on Bass Pro Vendor – How to Sell to Bass Pro and Become a Bass Pro Supplier!

 Bass Pro Vendor - How to Sell to Bass Pro and Become a Bass Pro Supplier
 
Everyone knows Bass Pro as a retail store for fishing, hunting, and boating. But did you know that they sell products other than outdoor sporting goods? That’s right. If you have the perfect product that you want to sell, you can sell it there and be on of their store supplier.

In this new training, I’m going to talk about how you can become a bass pro Stores Vendor and I’m going to give you good reasons on why you should definitely consider selling your products in this massive store. If you go and check out their online store basspro.com, you will be able to tell right away it’s a good retail store to sell at.

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman,

 Retail MBA

P.S. If you'd like to learn exactly how to approach, pitch and sell to retail chains, check out our Retail MBA System! 

Transcript For Video Listed Here…

Today I want to talk about a retailer, Bass Pro. A lot of people are thinking “why would you create a video for fish store?” Well, honestly, because they have over a hundred stores and they have everything in that store. They are much more than just stuff for fishing. They have camping gears, sporting goods, and all sorts of stuff in their stores. They’re a destination retailer so they’re really massive.

If you’ve ever been to Bass Pro, you will see that they really create a full experience in those stores. They have a lot of room to buy things. They may not have a lot of stores they are responsible for, meaning they only have a hundred stores, but their stores are huge which basically means that they have the opportunity to add new products.

So, one of the reasons why I created this video is because most people don’t think about Bass Pro as one of the retailers to consider going after. Also, if you have a product that’s not even necessarily a sporting good product, you might be able to get your product to their stores as well. If you go to Bass Pro’s website, you’ll see that they have all sorts of other products there. It might be worth exploring. Your competitors are probably not thinking about selling to Bass Pro so that’s something to consider.

Bass Pro definitely has a lot of other products and again it’s a massive store so they have room to put in new products. So I always like retailers like that. I always like to see if they have products, you know, sections in their store that would make sense for my product type. The other thing that I want to mention about Bass Pro and the reason why I created this video is because Bass Pro does a phenomenal job online. Not all retailers are really kind of doing so well online.

Bass Pro is rate up there pretty high for all sorts of different types of products. And so I like that because if you are to go after retail chains and you want to get a lot of eyeballs to your site, you want to work with retailers that have spent a lot of time growing their revenue base online. Bass Pro, in terms of searches, is doing phenomenally well. So, I won’t ignore them especially if you have a product that has a great imagery, like if you take great photos of your product.

Not all products look good in photos but if you have a product that just looks great in photos, you definitely might want to consider Bass Pro for the online division as well. Because again, they have several eyeballs and so forth. But ultimately, if you have somebody to create great videos or photos of your products, also the copy as well, what you say about the product, that definitely makes a difference. If your product essentially looks good online, you might want to consider exploring Bass Pro, it’s another retailer to go after. And again, it’s way beyond fishing.

This is Karen Waksman with Retail MBA. Hoped that help. If you want learn how to actually pitch to them, like the words to say to these buyers and how to get them interested in your products, take a look at my website retailmba.com. I actually have a free training video that you can sign up for. Just put in your email address. It’s a six-part training series on selling to big chain stores like Bass Pro.

You definitely want to explore that, it’s really powerful as I have a full Retail MBA training program that in a weekend will give you the exact words to say to buyers to get them to buy. All I’ve said is in my website retailmba.com and I’d love to continue the conversation with you with selling to retail chain. 

Bass Pro Vendor

Disney Store Supplier – How to Sell to Disney Store and Become a Disney Supplier

Becoming a Disney Store Supplier – How to Sell to Disney Store and Become a Disney Store Supplier!

Disney Store Supplier – How to Sell to Disney Store and Become a Disney Supplier

Do you have a product that is perfect for Disney Stores and Want to Become a Disney Store Supplier?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Disney Stores!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Disney Stores. Hope it helps! 

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Advance Auto Parts, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

Transcript for this video is listed below…

Disney Store Supplier – Hey, everyone, this is Karen Waksman, founder of Retail MBA. Today I’m going to talk about the Disney Store and becoming a Disney Store Supplier. Now the reason I decided to create this particular training is because people always ask me about the Disney Store, how do I get products in there and so forth. So Disney is kind of a unique thing in that obviously they have Disney’s products all over, all sorts of different things, and so you definitely need to learn about licensing and putting licensed images of Disney and stuff on your products a lot of the time, ’cause clearly that’s important to Disney, right?

So that’s one topic and so forth, but today I want to talk about an example of something that worked for somebody that I know. So they had playing cards that they created, actually, like literally playing cards, and what they did was they converted these cards and they put stuff like Alice in Wonderland on these cards and so forth, so they got the license to be able to put that on these playing cards. So they created these really cool cards and so they licensed these imagery from, you know, Disney and so forth, and then they put them on the cards and they’ve been selling these cards, right?

My point in sharing that with you is that it’s a smaller company and so, you know, they’d been selling to local stores and so forth, and sometimes I like to share stories ’cause it helps people think through what to do. So with them, I live in San Francisco, and, with them, they actually went to their local Disney store in San Francisco. They have a popular one here. So they actually went to the store manager and they let the store manager know that they had this, you know, cool new product, playing card product, and they kept in touch with that store manager. Eventually they actually got their product in a Disney Store, in one store, and actually got moving that direction.

Now they didn’t buy right away. It has to match up to certain themes that they’re doing. The movie was coming out, so in their case it made sense that they were gonna do a whole section. The buyer remembered them and so they put their product in stores and so forth. So something to consider is you can actually sell to Disney kind of on a local or regional level as well, so that’s kind of fun. So you can put it in one store and say that you got your product into Disney and so forth.

Now I will tell you that he learned what buyers are looking for and how to express himself with his product and so forth through training and education. So, if you want to learn what to actually say to Disney and so forth, you don’t want to just show up. You want to learn a little bit more. You know, obviously you know now that they can buy on a local level, but I’d like to support you a little further. You know, please take a look at my website, RetailMBA.com. I actually have a free training series you can just opt into with your email address. I talk about how to actually reach out to retailers appropriately and so forth, ’cause there is some finessing and learning about retail before you just go after them, ’cause it makes the difference between you getting an order or not.

Also, you know, there’s other information on my website, like I have a full Retail MBA training program that’ll walk you through exactly in a weekend how to pitch buyers and all the things that you need in order to start making money right away. All that stuff’s on my RetailMBA.com. I would love your comment, feedback, and so forth, below this video. The links are listed below as well, and please be on the lookout for additional videos I create.

I hope this helped. Disney’s Store’s awesome opportunity. Thanks so much, Karen Waksman, Retail MBA.

Best Buy Vendor – How to Sell a Product to Best Buy and Become a Best Buy Vendor

Best Buy Vendor – How to Sell a Product to Best Buy and Become a Best Buy Vendor

Best Buy Vendor – How to Sell a Product to Best Buy and Become a Best Buy Vendor!

Do you have a product that is perfect for Best Buy Stores and You Want to Become a Best Buy Vendor?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Best Buy!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Best Buy Stores. Hope it helps! 

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Advance Auto Parts, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!

Transcript for this video is listed below…

Best Buy Vendor – Hey, everyone. My name is Karen Waksman, and I’m the founder of a company called Retail MBA. Today I want to talk about getting your products sold at Best Buy stores and Becoming a Best Buy Vendor. Now, the reason I decided to create this particular segment is because I teach thousands of product companies across the country on the subject of selling to retails, and Best Buy comes up all of the time. If you have consumer electronics product, you typically wanna sell your product to Best Buy.

So today I want to give you some suggestions, make you think about things that you’re going to need to deal with in regards to working with Best Buy. So I hope this helps.

Anyways, let’s talk about selling to Best Buy. Well the big thing that I know about Best Buy is that, you know, everybody with a consumer electronics product who’s ever created one, probably wants to approach Best Buy or has already done so. And the problem with that, for people like you who are just getting started or are trying to get products into that store is that you’re dealing with a retailer that is competitive. It’s tremendously competitive for consumer electronics products because again, everybody is reaching out to Best Buy about their products.

So how do you differentiate yourself? Well one way to do that if you’re kind of just getting started and maybe you’ve reached out to Best Buy or you’re kind of about to, my recommendation is always to start reaching out to Best Buy to let them know about your product. But if they say no to you, please don’t take that personally. It really doesn’t mean anything other than you’ve picked probably one of the most competitive retailers out there in regards to that product type. So my recommendation to you is to reach out to other retailers who sell consumer electronics products.

You know, Sears sells consumer electronics products, Walmart sells consumer electronics products. Every major retailer now sells consumer electronics products, so why not reach out to other retailers who don’t only focus on consumer electronics, get your products into those stores, start building up your business, and then going back to Best Buy and showing them proof of sales of your product.

You see, Best Buy really ultimately since they see so many products in a given day of the same type of thing constantly, what they really care about is money. Because at the end of the day they wanna make sure that they’re generating revenue with their products. If you have every product on the planet coming to you, you wanna make sure that the one that you’re picking is gonna make you the most amount of money. It’s just the way it goes in retail.

So again, my suggestion is to go elsewhere, sell your consumer electronics products in other retailers and then refocus your efforts on Best Buy and let them know about your successes and the things that you’re doing. And that’ll help you kind of grow your business with Best Buy or at least get started.

Now one other thing I wanna suggest to you is that bestbuy.com which is their online store, is probably, it’s actually the top 10 websites on the web today. It is one of the largest websites on the web. It’s a top 10 site. Which means they get over, I think it was like a billion visitors to their site. That’s insane. That’s tremendous. So one suggestion I have for you is to potentially reach out to bestbuy.com and for most of you, you probably think that Best Buy stores and bestbuy.com is the same thing.

Actually in that space, bestbuy.com has its own buyers and buys products specifically for bestbuy.com. And Best Buy stores has buyers for Best Buy stores. So they’re actually another set of buyers for bestbuy.com. So if you’re having trouble getting into Best Buy stores, the other suggestion is to reach out to bestbuy.com because again, there’s another set of buyers and so forth. So you could potentially get your products into bestbuy.com which could be tremendously advantageous to you because they have a billion people who come to that site and that could be great for your business.

Anyways, I hope that provided value for you. If you wanna learn more on the exact steps from start to finish on how to get your products into Best Buy, you will probably love my Retail MBA program. The link to the site is listed below, so please take a look at that. Otherwise, I hope this helped you and please be on the lookout for the additional videos that I create. Thanks so much, it’s Karen Waksman with Retail MBA.

5 Tips on How to Sell to Retailers

RetailMBA - 1024x576Do you have a new product that you think would be perfect for big box retailers, but aren’t sure how to get your products on their stores shelves?

If so, the following quick tips and strategies will show you how to sell to retailers the right way!

Tip #1 – Go Direct: Any time you reach out to a big box retailer about a new product, they always ask you to fill out forms and submit your new product on their vendor website. And most product companies follow this protocol.

The truth is that retail sales professionals (manufacturer’s reps) do the exact opposite. They find the contact information of the retail buyer, reach out to them and avoid vendor websites until absolutely necessary.

Retail sales professionals want answers quickly which is why they contact the buyer FIRST to get feedback about their product. If there is interest, the retail sales professional will happily follow protocol and fill out any forms when necessary.

Therefore, if you want to get your products on retail shelves more quickly – contact the buyers direct. It will save you a tremendous amount of time and headache. The trick is to know how to talk to buyers and what to say to them to make them buy–it’s actually easier than you think!

Tip #2 – Spend More Time on Packaging: When you check out a product on a store shelf, you are typically looking at the packaging of the product NOT the actual product itself. Therefore, buyers really care about packaging because it determines whether or not their customers will buy!

That is why it is imperative that you spend more time, money and effort on packaging. Buyers will rarely ever make a purchasing decision without seeing packaging first.

So how do you know if your product packaging is on point for chain store retailers? One simple strategy is to check out their store shelves! It will tell you what the buyer wants in terms of packaging.

The buyers purchased your competitors products and therefore agreed to the size, shape and type of packaging your competitors created. That is why a great first step is to go to their stores and see how your competitors are packaging their products.

Tip #3 – Vendor Day: Some chain store retailers have something called ‘vendor day.’ What they call it varies, but vendor day is essentially a day of the month or quarter (depending on the retailer) where the buyer spends time reviewing new products.  During vendor day, buyers typically review several new vendors in 15-30 minute increments.

If you’re having trouble getting a chain store to notice your product, then consider finding out if they have a vendor day.

The only issue I have with ‘vendor day’ is that I am competing with several other competitors on a given day. That is why I prefer utilizing other methods to get a meeting with a chain store buyer. But if you are stuck and you just want to get a meeting with a retailer, this can be a great first step!

How do you get a ‘vendor day’ meeting?’ The next tip (tip #4) will show you how!

Tip #4 – Make Friends with Assistant Buyers:  Assistant buyers are AWESOME resources for helping you get your products on the shelves of chain store retailers.  Always treat assistant buyers with respect.

Most people think ‘assistant’ and assume that they are just ‘paper pushers.’  This is absolutely NOT the case with chain store retailers.  Not only do most assistant buyers become buyers within a year, but assistant buyers can also set up appointments for vendor day!  You have no idea how many times assistant buyers haven’t helped me get products into stores.  They can only help you in your quest of selling to chain store retailers.

Tip #5 – You Don’t Have To Be a Big Company to Sell to Major Retailers: The truth is that buyers care more about finding the ‘right’ product for their stores then they care about the size of your company.  So please don’t assume that you cannot get your products into chain store retailers if you are a small company.

Times have changed – buyers can no longer ignore the small product company because they are the ones that are coming out with all of the cool new products!

Plus, retailers are dealing with a tremendous amount of competition these days, so they are always on the lookout for that next new product.

So if you have product that you think would be perfect for chain store retailers…take a chance and make it happen!

To Your Success,

 

Karen Waksman

 

About the Author: Karen Waksman (www.retailmba.com) is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has sold millions of units to the world’s largest retailers and now teaches her proven strategies on how to approach, pitch and sell to major retail buyers to the ‘underdog’ supplier – the small to mid-size product company that just want to get their products into stores!

Best Buy Vendor

Best Buy Vendor

This webinar has ended! However, if you’d like to learn the EXACT steps on how to get your products into retailers such as Best Buy, please check out our Retail MBA Program!

Best Buy Logo

Inside Look into Best Buy Stores: The ABC’s of Getting Your Products Sold at Retailers Such as Best Buy!

Do you have a product that you think would be perfect for retailers such as Best Buy Stores? If so, you will LOVE this new video training on Getting Your Product Sold at Best Buy!

In this exciting training, we discuss:

1) How the Buying Process Works at Best Buy
2) What Makes a Buyer More Inclined to Buy
3) Tips, Tricks and Strategies on How to Get a Buyer to Notice Your Product
4) Best Practices on Working with Distributors and Manufacturer’s Reps
5) Logistics and What You Need to Know to Ensure Success With Best Buy!

Who should watch this training?

Anyone who is interested in getting their products into retailers such as Best Buy stores!

What you will receive?

You will receive an hour long downloadable video training on Getting Your Product Sold at Best Buy Stores! You will receive immediate access to this training via email as soon as you purchase!

About the Presenters:

Karen Waksman, Founder and CEO of Retail MBA, is a Manufacturer’s Rep turned Author, Consultant and Speaker. She has sold millions of units of products to the world’s largest retailers and now dedicates her time to providing valuable information to anyone interested in learning what it takes to get their products on the shelves of big box retailers, online retailers, catalogs and small retailers, too!

Karen is also a 3x speaker at CES (Consumer Electronics Show) on the subject of selling to retailers!

Dana Madlem is Vice President of Business Development at Rush Order. Rush Order provides flexible order fulfillment, EDI, call center, and accounting services to the world’s fastest growing consumer product brands that sell to major retailers. Having fulfilled countless shipments to large retailers, Rush Order helps its clients navigate the complex world of logistics to help ensure a smooth ongoing relationship with retail buyers.

Got questions about this training? Send an email to karen (at) retailmba.com

 

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What People Have Said About Karen Waksman’s Trainings:

“…Absolute Winner!”

…Her information is a must-have for entrepreneurs making, manufacturing and wanting to sell their new product or invention to retailers.  Karen’s snapshot of the retail matrix is an absolute winner! Definitely two thumbs up!

Stephen Paul Gnass, Executive Director, National Congress of Inventor Organizations

“…Has Given Me Insight and Courage”

Karen Waksman opened her training by stating, “I’m here to empower you” and did just that! In an hour and a half I was given the answers to questions I had been struggling with for six months! Her “keys to success” have given me the insight and courage to get my product on retailers’ shelves and start making the money I have always dreamed of!

—Sheila P. Barry, CEO, SC Creative Innovations, LLC

“…I Highly Recommend”

Karen provided an excellent training and was totally open when sharing her extensive knowledge. I highly recommend!!

-Martin Jacobs, Inventor

“…5 Stars”

Evaluations of the class by the students have been excellent. She’s received 5 Star Ratings from her students who specifically commented on Ms Waksman’s knowledge of the topic; her ability to explain the concepts clearly to entrepreneurs; and their impression of her being approachable. I am impressed by her ability to connect with an audience in a very sympathetic and straight-forward manner.”

-Gary Marshall, www.SBA.org

“…Broadened My Horizons”

I thought Karen  Waksman’s training was incredibly insightful and actually broadened my horizons with a multitude of great ideas. Thank you very much!

-Ruharo, Entrepreneur

**Got questions about this training? Send an email to karen (at) retailmba.com

 

**The picture and logo shown  above are Registered Trademarks of Best Buy Stores!**