Guitar Center Vendor – How to Sell to Guitar Center and Become a Guitar Center Vendor

Guitar Center Vendor How to Sell to Guitar Center and Become a Guitar Center Vendor. A Few Quick Tips and Strategies to Support!

Guitar Center Vendor – How to Sell to Guitar Center and Become a Guitar Center Vendor!

Do you have a product perfect for Guitar Center Stores? 

If your product is ideally suited for this retailer, check out our new training video on some quick tips and strategies on ‘Guitar Center Vendor – How to Sell to Guitar Center Vendor and Become a Guitar Center Vendor.’

This is a massive retail chain that can scale your business exponentially! 

Just click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 


Transcript for “Guitar Center Vendor – How to Sell to Guitar Center Stores and Become a Guitar Center Vendor.”
 

This is Karen Waksman, Founder of Retail MBA and today I want to talk about becoming a Guitar Center Vendor. The reason I decided to create this particular segment is because I’ve taught tens of thousands of companies across the globe over the years on how to approach, pitch, and sell to major chain stores, and Guitar Center comes up all the time for those of you who sell musical instruments and so forth. I wanted to give you some quick tips and strategies and some ideas and things to think about just to help you out. So let’s talk about the Guitar Center. If you have a musical instrument, if you have a product for the music industry, they’re one of the few left standing that are consistently out there.

And so they’re important. They’re an important retailer for you. As of now, they have around 250 or so stores that they’re responsible for that does vary, but ultimately they are there selling products and it makes a lot of sense for you to go after them if you have a musical instrument. Here’s the tricky part and the part that I want to explain to you about the retail industry. So every person who has created some sort of musical instrument is thinking about Guitar Center.

Why? Because they know that that is an obvious place to go. So if you have a sporting goods product, you always go to the sporting goods companies. You think that that’s the perfect first place to start, because it makes sense. Best Buy, you have a consumer electronics product, you’re going to go to Best Buy. Everyone does this. It’s really, really common. And the problem with that thinking is that all of your competitors are reaching out to Guitar Center if they have a similar product to yours and so forth. And what that does is really limits your ability to actually generate revenue with your product because Guitar Center is going to scrutinize extra hard because everybody’s contacting them.

So they’re the little bit more tough player to reach out to initially. So really what that means is if I were you, and I’ve done this for close to 20 years, selling for the biggest retailers in the world, some version of that teaching, educating and so forth through our time tested systems. What I would do is I would of course, reach out to guitar center but if they say no to me, I don’t take that personal at all, because it means that all my competitors are already on them and maybe there’s a town with a budget.

There’s something going on. Whereas most people who reach out to them feel really horrible about themselves. They think that the product’s not good. If guitar center says no, they can’t go anywhere. And this is a silly thing. It’s just really that all your competition is going after them. What we do, what I would do is I would reach out to all the other retailers that sell musical instruments and try and get them to purchase your product. Target, Walmart, anyone else who actually sells similar products and I’m going to try them first cause a lot of my competitors are not necessarily thinking about reaching out to them and maybe they don’t even know how.

And so my assumption is always going to be to go to the masses anywhere else. They all have websites and locations and so forth that you can dig around and find the people that are selling this product. That’s not the most well known in that space, if that makes sense. So I hope that provides value for you. Don’t take it personal. Don’t feel bad. Try going after guitar center but really what I would do is I would go after all the other retailers that could conceivably buy that your competitors are not thinking about. And then I would go back to guitar center, showing proof of sales, they’ll love you a lot more.

It’s got nothing to do with you. It just has to do with the fact that this is world, that they’re living in and everybody’s contacting them. Anyways, if you’d like to learn more exactly how to approach, pitch and sell to chain stores, we actually have a webinar coming up. There’s a link to that webinar listed below. It’s free. It’s a 90 minute webinar and all you have to do is click on the link below, sign up. We talk about how to sell your products to major retail chains with no experience necessary and so forth, no buyer relationships.

And really, we also have a replay option available in case you want to watch it right away versus going on to our next event but anyways, if you want it to learn more, please sign up, join us, love to support you further. It’s a lot easier and a longer period of time. Otherwise, like this information comment below. If you like subscribe, keep in touch with us because we’re always adding new content to support people. This is Karen Waksman retail MBA. I really, really appreciate your time and I hope to continue the conversation. Thanks so much.

Distribution Business Secrets – Live Upcoming Webinar!

Upcoming LIVE FREE Webinar – Distribution Business Secrets – How to Start a Distributor Business By Selling Other People’s Products For Fun and Profit!

LIVE FREE Webinar With Karen Waksman called "Distribution Business Secrets - How to Launch Your Own Successful Distribution Business for Fun and Profit. And How to Start Receiving a New Revenue Stream Now!" The Event is On Wednesday, April 21st, 2021!

We are so excited to announce that our next FREE Webinar Training is on Wednesday,April 21st, 2021 and we will be discussing...

Distribution Business Secrets - How to Launch Your Own Successful Distribution Business for Fun and Profit!

No sales experience, existing buyer relationships or patents required!

This FREE LIVE Webinar will be held this Wednesday - April 21st at 1pm PST and 5pm PST. Two time slots available!

NOW is the time to start your OWN Business as a Distributor. Find out WHY! And How to Start Receiving a New Revenue Stream!

If you can't make these times - sign up anyhow! We will be providing a limited time webinar replay. Although I HIGHLY RECOMMEND you joining us on the call as we will be having a very interactive experience and answering questions. Plus you will get extra bonuses for being on the live call. 

We will be sharing tips and strategies on how to Launch a Successful Distribution Business Now! 

So be prepared to take a lot of notes!

Here's the link:  https://www.retailmba.com/start-your-own-distribution-business

Either way, I wish you lots of happiness and success. 

We are capping the number of attendees. So sign up NOW! 

Karen Waksman

Retail MBA

P.S. CLICK HERE to sign up for the ‘Distribution Business Secrets - How to Launch Your Own Successful Distribution Business and Start Receiving a New Revenue Stream Now’ Free Webinar!

P.S.S. If you have friends that need help with starting and growing a successful business, please let them know about this intimate event! Thank you! 

BeSwaddle – Retail MBA Review – Retail MBA Brands

HairRepear Success Story – Retail MBA Review – They got their products into CVS Stores Nationwide!

BeSwaddle Success Story – Retail MBA Brands

We just want to congratulate and spotlight our BeSwaddle Client. They got their products into Walmart Canada! Yay! 

There is nothing better than having our client’s get products on retail shelves!!

And in such a short period of time, too. Congrats! Go, go, go! Who’s next?!

Watch the short video on his success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free.

Kedma Ough Interview – Funding For Your Retail Brands

Kedma Ough Interview – with Retail MBA Founder Karen Waksman – Funding For Your Retail Brands

FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Kedma Ough!

Check Out our Free Interview with Kedma Ough! She is the go-to expert for funding your startup! 
Just Click on the following link to watch this interview now: https://youtu.be/ROflur46jBE

Also, Don't forget to Subscribe to our YouTube Channel - we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Groupon Goods Secrets – Live Upcoming Webinar!

Upcoming LIVE FREE Webinar – Groupon Goods Secrets – How to Sell on Groupon Goods and Generate a New Revenue Stream!

LIVE FREE Webinar With Karen Waksman, Founder of Retail MBA Brands called "Groupon Goods Secrets - How to Sell to Groupon Goods for a Massive New Revenue Opportunity!!" The Event is On Wednesday, March 17th, 2021 at Either 1PM PST or 5PM PST! Two Convenient Time Slots! Groupon Decided to Keep Their Groupon Goods Program in 2021! They Were Planning on Discontinuing. So Consider Going After Groupon Goods NOW!

We are so excited to announce that our next FREE Webinar Training is on Wednesday, March 17th, 2021 and we will be discussing...

"Groupon Goods Secrets - How to Sell to Groupon Goods for a Massive New Revenue Opportunity!!"

No sales experience, existing buyer relationships or patents required!

This FREE LIVE Webinar will be held this Wednesday,March 17th, 2021 at 1PM PST and 5pm PST. Two time slots available!

Selling to Groupon Goods can be the difference between you making an extra 5 or 6 figures a month for your business or NOT! Don't miss out! 

If you can't make these times - sign up anyhow! We will be providing a limited time webinar replay. Although I HIGHLY RECOMMEND you joining us on the call as we will be having a very interactive experience and answering questions. Plus you will get extra bonuses for being on the live call. 

We will be sharing tips and strategies on how to sell to Groupon Goods for Massive New Revenue Opportunities! 

So be prepared to take a lot of notes!

Here's the link:   https://www.retailmba.com/groupon-goods-secrets

Either way, I wish you lots of happiness and success. 

We are capping the number of attendees. So sign up NOW! 

Karen Waksman, Founder of Retail MBA Brands

P.S. CLICK HERE to sign up for the "Groupon Goods Secrets - How to Sell to Groupon Goods for a Massive New Revenue Opportunity!!" Free Webinar!

P.S.S. If you have friends that need help with starting and growing a successful business, please let them know about this intimate event! Thank you! 

Manufacturers Representatives – 5 Things to Know Prior to Hiring One

Manufacturers Representatives – 5 Things to Know Prior to Hiring One. A Few Quick Tips and Strategies to Support!

Manufacturers Representatives – 5 Things to Know Prior to Hiring One!

Do you have a product perfect for Major Retail Chains such as Home Depot, Walmart, CVS, Nordstrom or any others? 

Are you looking for a Manufacturers Representatives to help you sell into stores?

If so, check out our new training video on some quick tips and strategies on ‘Manufacturers Representatives – 5 Things to Know Prior to Hiring One!’

Just click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 


Transcript for “Manufacturers Representatives 5 Things to Know Prior to Hiring One!”

 

Hey everyone, this is Karen Waksman, founder of Retail MBA. And today I want to talk about the five things you need to know before hiring a manufacturer’s reps. So what to manufacturer’s rep? Basically their reps who help you sell your products into retail chains and so forth, and they can be epic for your business, they can be phenomenal for your business. But there’s some things that you need to consider before hiring them, so let’s talk about that.

So, first of all, just so you know, I was a manufacturer’s rep for many, many years. And since then I’ve started a company called Retail MBA and now I’ve taught tens of thousands of product companies how to essentially be their own reps and make money and so forth. But I also know that there’s a lot of value in showing people how to work with the best reps and so forth. So I do understand that a lot of you really want a rep to represent your product. So that’s why I create these videos to really just help you thinking about what it’s like working with these reps and how to make money with physical products. Anyways, five reasons to consider before hiring a rep.

Number one, not all reps are created equal. What does that mean? Well, some reps are awesome, some reps are not magical. And the reason I say that is just because they say they’re a rep and just because they let you know that they’ve sold into all these retailers and they have all these relationships and so forth. It doesn’t necessarily mean that they’re going to do good work for you. And so you really want to vet them out before you actually work with them because it just can be complicated for you and your business. So you definitely want to pick the best reps, but know that just because they say all these magical things, doesn’t mean that they’re actually going to execute correctly. So there are things to look out for when you’re working with these reps, but just know that they’re not all created equal. Please don’t listen to just anything, really feel it out, get some additional information before you choose the rep because it can be important for you and your business.

Another thing to consider before hiring a rep is that they can actually delay sales for you. So what does that mean? Part of the reason why I created my original core training program called Retail MBA was that I was teaching people how to be their own reps, essentially, in selling to retail chains. Because they had been working with reps, they hired maybe the wrong rep, not on purpose. But basically they didn’t vet the person out correctly and then six months or a year later, the rep didn’t really sell a whole lot and so forth. And so they were kind of stuck with their business and so then they needed to learn other strategies. So basically it can actually really, really delay sales if you don’t work with the appropriate reps or the best reps for your product type. The good news is that when you do find the great reps, you can make a lot of money and it can be very successful for you and so forth. But think about that, they can definitely delay your business if you didn’t pick correctly.

Another thing to consider about hiring rep is that they like products that are already in retail stores. So what does that mean? Well manufacturer’s reps typically are working on a commission only basis, so if they are representing you, a lot of them are commission only. The really good reps usually have some sort of additional money they expect from you and so not all reps are on 100% commission, but a lot of them are. So please note that because a lot of them are working on commissions, they tend to pick and choose the products they work with. They want the products actually that are already selling in stores because those are the ones that are going to make the money faster. So a lot of times they’re rejecting you or not really paying attention to your product because if it’s not making them money very quickly, they maybe don’t focus on your product as much and so forth. So you really have to think about that.

And so what does that mean for you if you’ve never sold your product anywhere before? It doesn’t mean that reps aren’t a great strategy for you, but you might get rejected a little bit more unless you know actually how to speak to them and convince them that your product will sell and all sorts of things. But you do have to recognize that their commission only and so if you hadn’t sold a retailers before, they tend to maybe take a step back a little bit. And so that’s why I teach how to actually sell to retail chains and so forth in my other programs. But generally speaking, can be great for you, but they do like products that are already in stores because they make money faster.

All right. Another reason why you want to consider before hiring a rep is that you don’t … my biggest recommendation is that you don’t want to bother working with reps until you set everything up appropriately for retail first. So what does that mean? Well, some people assume that they created this product and they’re “ready for retail” and what’ll happen is then they immediately want to go and hire a rep to go do all the work for them. Which makes logical sense, but sometimes your packaging is off or your pricing is off or your marketing collateral is off and so forth. And so maybe you don’t totally know if your marketing or packaging is off or whatever. And you’re approaching these guys and either they’re maybe not responding to you and it’s because of one of these things. Or they’ll say, “Okay, well I’ll try it out and I’ll see if I can get into stores based on what you’re currently giving me.”

And so my recommendation is don’t bother with reps unless you really understand and figured that stuff out correctly, because it can be the difference between you making a lot more money with these reps or not. You see, they’re not going to really coach you through things. They’re going to take your products, maybe give you a couple of suggestions. They’ll test it out, see if it sells, see if it makes money, they’ll get a feel for it and then they’ll move forward or not. But again, that marketing collateral is supposed to help that sales rep sell. So if you don’t have great marketing collateral, you don’t know what to do and stuff, that ultimately will backfire on you.

So you definitely want to learn a little bit more about strategies on how to build out your business correctly before you approach these guys. Because they’re not going to be running your business for you, they don’t have time to really support and coach and educate you. They’re looking for quick sales, quick money and so forth. So do a little bit of the heavy lifting in advanced, really make sure that you have your honed in storing and stuff before you reach out to them.

The final thing to consider before hiring a rep is that if you’re going to actually work with them and you actually start working on contracts and so forth, you definitely want an out clause. And this is one thing that I’ve noticed with people, they don’t limit the time of the contract and they don’t have like a very high quality out clause and so forth in the contract. And that can be a real problem. The reason it’s a problem is what if you work with a rep and you sign contracts and they are responsible for your product and so forth, but then they don’t do a whole lot. And then you’re stuck with them and then you can’t get out of the contract. So you can’t sell and they’re not doing good work and so forth. So you want some ability to limit that contract so you can see what they’re doing and then also you want to be able to get out if necessary and so forth.

And I’ve had lots of phone calls with people who are freaking out because they signed contracts with people. There was no real out clause, they’re not doing anything, you’re kind of stuck, you have all this money invested in this product and no one’s really supporting you. And you just kind of have to wait it out for the contract and I really don’t want that for you.

Now reps can be epic, but those are five things to really consider. As you can tell that there’s some things to think about in regards to working with reps, it’s not so black and white as it is to hire somebody, in the retail space it’s a little bit unique.

Now, if you want to know exactly how to find the top reps, how to present to them appropriately, because trust me, you’re going to have to kind of pitch them a little bit on your product to get the best reps to represent you. You want to make sure that you’re doing all this stuff correctly and you’re working with the top reps in your space and so forth. I have a training program that I just created called, Manufacturer’s Rep MBA and the link for that is listed below. And basically what the program is, is it walks you through exactly how to approach and find these guys and what to say to them to get them interested in your product and how to prepare accordingly for these guys. And it’s a very, very powerful program, I was a manufacturer’s rep for many, many years before I started educating people. And so this information really came from my experience working with reps and then over the years and so forth. So it’s a very powerful program.

The best thing about this little program is that it also includes a list of manufacturers reps throughout the country. So I actually included a list of over a couple of hundred reps who are either national reps, regional and so forth and some with categories and everything. So it’s a really powerful list and the purpose of that list is for you to be able to reach out to these companies. Once you learn what to do, you can reach out to reps and hopefully get them to represent you. And so sometimes when you’re trying to figure out who the reps are, you can’t even figure out where they are and how to find their contact information. And so this list is very, very powerful and includes the name of the company, the name of the person and the phone number and so forth. A lot of these rep companies are a little bit more old school. And so in a phone numbers and these types of things are a little bit more important than other ways. And so anyways, that’s included in this program as a bonus.

Anyways, this is Karen Waksman with Retail MBA, I hope this helped you. Please be on the lookout for additional videos I create. Or if you want to learn about how to work with reps, the link for that is specifically listed below this video. Thanks so much.

Kevin King Interview – Retail MBA – How to Sell and Scale on Amazon!

Kevin King Interview with Founder of Retail MBA, Karen Waksman – How to Scale and Sell on Amazon!

FREE Powerful Interview with Karen Waksman, Founder of Retail MBA Brands, and Kevin King!

Learn How to Scale Your Amazon.com Business! 
Just Click on the following link to watch this interview now: 

https://youtu.be/vMtTMHOVKAc

Also, Don't forget to Subscribe to our YouTube Channel - we are always adding new content! Just Click on the Link and Then Subscribe. Thank You!

Karen Waksman, Retail MBA 

P.S. Here is the link to the Interview! https://youtu.be/vMtTMHOVKAc. Don't forget to subscribe to our YouTube Channel as well! We are always adding new content. 

Aura Medical – Retail MBA Success

Aura Medical – Retail MBA Success – She Got Her Product into CVS and Walgreens!

Aura Medical  Success Story – Retail MBA Brands

We just want to congratulate and spotlight our Aura Medical Client. She got her products into CVS and Walgreens Stores and also Walmart. Wow! 

When she first started going after chain stores, she wanted additional support on how to get the buyer to say YES to her product!

While working together, she shared that she received a $750,000 PO re-order request! This is for her small breathing medical device. Woohoo! 

One test order from a chain store that goes well can be massive for your business! 

She said she tripled her business after launching into chain stores. 

We couldn’t be prouder of you Aura Medical!

There is nothing better than seeing our client’s products on retail shelves. To get a CVS, Walgreens and Walmart Order is HUGE!

Congrats! Go, go, go! Who’s next?!

Watch the short video on Aura Medicals success listed above – it’s fun to hear about others successes. 

Wishing you so much happiness and success.

Karen Waksman, Founder of Retail MBA Brands

P.S. Want to get your products on retail shelves? Check out our upcoming free 90 minute webinar on ‘How to Sell Your Products to Big Box Retail Chains’ by clicking here: https://retailmba.com/free

Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor

New training on How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor. A Few Quick Tips to Help You Get Started Today!

Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor!

Do you have a product perfect for Dicks Sporting Goods Stores? 

If your product is ideally suited for this sporting goods retailer, check out our new training video on some quick tips and strategies on ‘Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods Vendor and Become a Dicks Sporting Goods Vendor.’

This is a massive retail chain that can scale your business exponentially! 

Just click on the video to watch!

(For those of you who prefer to read this content, transcription is included as well below!)

Wishing you so much happiness and success.

Karen Waksman, Retail MBA

P.S. Want to Get Your Products into Chain Stores or Major Online Retail Outlets in a Fraction of the Time? Check out our Retail MBA System! We walk you through exactly how to approach, pitch and sell to chain stores. No sales experience, patents or buyer relationships required! 


Transcript for “Dicks Sporting Goods Vendor – How to Sell to Dicks Sporting Goods and Become a Dicks Sporting Goods Vendor.”

Dicks Sporting Goods Vendor - Hey, everyone, this is Karen Waksman, founder of Retail MBA. Today, I wanna talk about a retailer called Dick’s Sporting Goods. Now the reason I decided to create this particular training is because if you have a sporting good product, you’re probably thinking about Dick’s Sporting Goods, right? I mean how could you not? It’s a really big retail chain. They have over 670-something retail stores that they’re responsible for as of this date and they’re growing, so they have a tremendous buying power.

Any time you have a sporting good products, you usually tend to try and go after the niche retailers, which makes a lot of sense. If I have a consumer electronics product, most people will want to go after Best Buy, right? If I have any sorts of product, I try to go after that niche retailer. That’s what everybody thinks when they’re going after retail stores.

What would I say about Dick’s? Well, to be honest with you, as someone who’s sold millions of products to retailers, my actual go-to move would not be Dick’s first of all. It would actually be all the other retailers that your competitors are probably not thinking about, so let me explain. If I have a sporting goods products, the go-to move would be go to Dick’s, right? But as a rep who’s done well, I would actually go to the retailers like department stores who have a sporting goods section or Sears of the world or Walmart of the world or anywhere else where they might have less shelf space but they do have sporting goods section of the store.

I like going after those retailers ’cause a lot of my competitors are not even thinking about some of those retailers, but they definitely are thinking about retailers like Dick’s. Does that make sense? It’s not that I wouldn’t go after Dick’s. It’s not that I’m not going to go after them anyhow and that I’m not going to try to get my products in the stores, but those niche retailers tend to say no to you more than the other types of retailers and that’s my point in sharing that.

Again, if you have a sporting goods product, definitely go after them, but just think about that and don’t feel bad. What happens when people who have new products and they don’t understand the retail industry is they’ll follow what everybody else does and they’ll go after their favorite retailer, again, like the most common one and that retailer will say no to them and then they will kind of feel depressed and think that their product isn’t great, and it’s actually not true. It’s just ’cause all your competitors are going after them.

My recommendation is to not follow protocol. Start going after all the other retail chains. Get your products into those stores first and then have a really compelling story to go back to Dick’s because Dick’s has, you know, they’re such a niche retailer, they like it when you have a story. They like it when you have products sold in other retailers and so forth and so that’s really inspiring to them. That’s exciting to them and then they’ll be more inclined to buy.

I hope that makes sense for you. Anyways, if you wanna know what to say to these buyers, at Dick’s or any of these other retail chains, it’s a whole other video, whole other explanation. If you wanna learn how to do that, take a look at my website retailmba.com. I actually have a free training video series that walks you through a lot of that. Definitely check that out. All you got to do is put in your email address or if you want to take a look at my full retail MBA training program, that one’s powerful. That’s, in a weekend, you’ll know everything there is know about selling to big chain stores. You can start going after retailers next week. I mean it’s so powerful.

Either way, you’ll get so much value and I’d love to explain more and teach you what to say to these retailers to get them to buy ’cause I just wanna get you guys in stores. This is Karen Waksman with Retail MBA. I hope this information provided value and I’ll see you in the next video. Thanks so much.