New training on How to Sell to Macy’s and Become a Macy’s Vendor!
Macy’s is one of the oldest and biggest department store chains in the U.S. And despite being a department store, they actually sell more than just clothing! They sell accessories, jewelry, furniture, gifts and even food! So many products you wouldn’t even think of. I mention this because many entrepreneurs overlook Macy’s because they are a department store.
So, if you think you have a product that could sell in Macy’s, then check out my latest training video about this retailer. In this video, I shared the top 5 reasons why you should definitely think about selling to Macy’s. I also mentioned some few tips and strategies on how you can become a Macy’s vendor today!
To learn more, you will just have to watch my training video on “How to Sell to Macy’s and Become a Macy’s Vendor.”
(For those of you who prefer to read this content, transcription is included as well below!)
Wishing you so much happiness and success.
Karen Waksman, Retail MBA
Transcript For Video Listed Here…
Hey everyone this is Karen Waksman, founder of Retail MBA. Today I want to talk about the top 5 reasons you want to sell to Macy’s. And the only reason I decided to make this particular segment is because I’ve taught tens of thousands of product companies across the globe on how to get their products in retailers and Macy’s comes up a lot. So I want to give you some reasons to sell to them and some quick tips and strategies on how to get started today.
So let’s talk about Macy’s. Well, first of all they have almost 650 or more stores that they’re responsible for currently. That is tremendous buying power. So one reason you want to sell to Macy’s is because one order from them can make millions of dollars to your business and your bottom line it can mean 10x or 100x in your business simply by getting an order from them and being consistent with them.
Another reason you want to sell to Macy’s is because it makes you become the cool kid on the block, right. So once you get your product to Macy’s, everyone else seems to start wanting to pay attention to you because it’s not the easiest thing in the world to sell to Macy’s. And so, all the best distributors and the best reps will start paying attention to your products because you are selling to Macy’s and so forth. And so all of the sudden you start getting calls from other retailers and other distributors. I see this happen all the time. Once you get open one chain store account or one department store account, all of sudden everybody starts knowing about you and the phone calls will start coming. And I’ve seen a lot of my clients actually get phone calls from retailers once they open one or two accounts like that. So definitely want to explore just because you’re growing your business in general.
Another reason you want to sell to Macy’s is because they sell a lot more products beyond just clothing. They sell footwear, accessories, bedding, furniture, jewelry, beauty products, and houseware products. They even sell food. I had one client who got his chocolate product into Macy’s. I mean that is so random, right? But if you walk around their stores, you’ll see that they’re selling random different products and you can get your products in there. So one reason you want to explore selling to them, is because a lot of your competitors, like for instance the chocolate guy, I got his product into Macy’s because none of his competitors were thinking about selling there. So that’s a really really big deal.
Another reason you want to sell to Macy’s is because if you are a woman or minority-owned company, they love working with minority or woman-owned businesses. And if you get certified as a woman-owned business or minority-owned company and so forth, and you can show them that certification they have a major department for diverse suppliers. They actually have full on training and they’re always constantly looking for diverse suppliers because their customers are diverse.
And they know that and so they’re looking for diverse suppliers to match that. So they definitely are exploring people like you if you are a woman, minority-owned company even better in companies and so forth. But really at the end of the day, they are looking for diversity because their customers are diverse as well and so if you can get certified and then reach out to the diversity divisions and or just be a supplier that is diverse, that would be really really huge for you.
The final thing is that their corporation is in New York, right? So they have this one massive Macy’s in 34th street and so forth in New York. And so they actually have the ability to let you stand near your product. They allow it at that major Macy’s, sometimes they test products just in that individual store. I’ve had clients who actually reached out to me after they reviewed information for me on how to sell to Macy’s and got Macy’s to do a test order with them and they literally were able to get the Macy’s buyer to let them sell their product at that store. And you know, have people walk by and just kind of pull them in to buy products and so forth to help them along with selling their products. Meaning that if you can join that buyer in that retailer at that corporate store not only where you get your product in the coolest store in the United States, one of them. But you can also support yourself because they allow things like having you stand by your product while you’re selling it and so forth. Not saying they’re going to do that for every product but a lot of time you’ll have people demonstrating their product to the stores.
And So Macy’s is very aware how fun that store is so they definitely allow you to do some creative stuff. I’ve had people actually tell me that they got like window displays setup and so forth because again that particular Macy’s of the corporate office location, that area in New York, really is kind of magical and they allow you to test and do really interesting things there. So those are the five reasons I think you should go after Macy’s.
If you want to learn exactly how to approach, pitch, and sell to them, I hope to have you take a look at retailmba.com. That’s my website, retailmba.com. We explain exactly how to do that and how to get started today. I’ve taught tens of thousands of companies on how to get your products to the stores. And so we’re here to support you. Or please subscribe to our channel and or be on the lookout for additional training that we create.
We are here to expedite the process of making money with your physical products and that’s what we’re all about. We can help you more retailmba.com. Sign up to one of our free pieces of contents or take a look at our advanced training, live events, certification programs and so much more. Karen Waksman, Retail MBA, I hope this provided value. Thanks so much!