DURING THIS COACHING PROGRAM, YOU WILL CO-CREATE THE FOLLOWING:

1)   A Highly Targeted Distribution Plan For Your Business That Yields Results Creating the right distribution plan for your product type is critical to your success. It can be the difference between you making money now or several years from now! If you want financial success with your product, you must ensure that you are only focusing your time and effort on money making strategies! Therefore, Karen Waksman will review your product and determine the BEST WAYS to generate revenue with your product! This includes retail, online, TV, catalogs, corporations and more! Most product companies aren’t even aware of all of the opportunities available to them. With Karen Waksman’s individualized support, will develop a personalized plan that yields results!

Bottom Line – Karen Waksman will co-create the most highly targeted distribution plan that yields results for you and your business!

2) Winning the Game of Finding Buyers Contact Information – Create Your Bests List NOW! One of the biggest problems people face when trying to sell to stores is that they can’t find the right buyer’s contact information at retail stores. And rightfully so! If it was easy to find a buyers contact information, everybody would be contacting buyers directly :-). Therefore, Karen Waksman will personally show you exactly how to find buyers contact information. She will show you tips and strategies on how to find the right buyer for your product type – strategies that only sales professionals know about and rarely share!

Bottom Line – Karen Waksman will co-create the most highly targeted list of buyers contact information for you and your business!

3)   The ‘Secret Sauce’ Behind Karen Waksman’s Retail Success – Preparing Your Product for Chain Store Buyers   In order to get a buyer interested in your product, you must prepare your product for chain store success. Not only do you need packaging, pricing, logistics and many other factors in place in order to work with major retailers, you also need to do the necessary research to help you pitch to retailers. Some of the most brilliant product companies get rejected by retailers, simply because they weren’t quite ready to approach retail buyers. Therefore, Karen Waksman will discuss the necessary research and prep work she does prior to developing her pitch. This prep work is the single most important factor in her success with retailers because it enables her to beat out the competition because she knows exactly what a buyer wants! And you will get a chance to do this for your business during this coaching program! We will discuss all of the ways you will need to prepare a product for chain store success. We will discuss packaging, pricing, logistics, EDI, etc. and all of the research you need to do in order to help you win retail business. Additionally we will review your product to ensure that you are on path so that you can achieve the best results with buyers!

Bottom Line – Karen Waksman will co-create the most effective plan to prepare your product for chain store success!

4)   Perfecting Your Pitch and Interacting With Buyers I’ve seen the most brilliant product companies get rejected by retailers, simply because they couldn’t pitch their product effectively. Don’t make this mistake with your business! During this Elite Coaching Program, you will learn how to develop the right pitch for your product type. You will learn what a buyer wants to know about your product and how to communicate your pitch in such a way that the buyer will be more inclined to buy. Karen Waksman will support your efforts by reviewing your pitch and helping you create the perfect pitch for chain store retailers! This will be critical to your success with retailers!

Bottom Line – Karen Waksman will co-create the most effective pitch for your product that you can use when reaching out to buyers AND when meeting with them!

5) Answer Your Most Pressing Questions As a business owner, you are constantly wondering about certain issues you will have to deal with in regards to generating revenue with your product. During these sessions, Karen will answer you most pressing questions as well!  

Bottom Line – Karen Waksman will answer all your most pressing questions so you can get your products into chain stores NOW!

6) Access to the Full Retail MBA Training Program –  Includes 20-30 hours worth of invaluable content, AND 1 Year of Group Monthly Calls Where Karen Waksman will Answer Your Most Pressing Questions)

Here’s the syllabus for the Retail MBA Training Program: MODULE 1 – Developing Your Retail Sales/Distribution Strategy

• Developing Your Retail Sales Strategy
• Deciding If You Should Start Small or Go Big
• How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
• Determining the Right Strategy For Your Product Type
• Creating  a Sales Distribution Plan That Will Yield Results
• What is Private Labeling and How to Incorporate it into Your Retail Strategy

MODULE 2 – Chain Store Fundamentals

• Chain Store Basics
• What Chain Stores  Expect From You
• How the Buying Process Works
• Who’s Involved in their Buying Decision
• Product Categories and What You Need to Know
• Local, Regional and Corporate Buying Offices
• Common Misconceptions and How to Get Started TodayMODULE 3 – Preparing Your Product For Chain Store Success
• Essential Research to Help You Win
• Packaging and Displays
• Infrastructure and Operation Capabilities
• Retail Math: Pricing For Retail
• Logistics, Warehousing, Shipping and FOB
• EDI, UPC, Liability Insurance, SKU’s, Planograms and More
• Funding and Financial Resources
• Marketing and Branding Expectations
• Certifications

MODULE 4 – Preparing Your Pitch

• Developing a Unique Selling Proposition (USP)
• What the Pro’s Do To Prepare Their Pitch
• Analyzing Your Target Audience
• Fundamental Competitive Research
• Sell Sheets and Line Sheets
• Elements of a Perfect Product Website
• Product Videos That Sell For You

MODULE 5 – Finding the Right Buyer For Your Product Type

• Complete Tutorial on How to Find a Buyer’s Name and Contact Information Online Resources vs Offline Resources Available Today
• Free Options vs Paid Options
• Pros and Cons of Resources Available
• Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
• How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 – Pitching Your Product to Major Retailers

• What is the Best Way to Approach Major Retailers About Your Product
• How to Cold Call Buyers When You Don’t Know How
• Exact Strategies on How to Get a Meeting With a Buyer
• What to Say to Buyers to Get Them to Buy
• What to Do When a Buyer Says ‘No’ to Your Product
• The Importance of Feedback and How it Can Help You
• Additional Sales Strategies To Help You Win Business

MODULE 7 – The Face to Face Meeting: How to Rock the Buyer Meeting

• What to Expect During a Buyer Meeting
• How to Prepare in Advance For a Great Meeting
• What is the Best Way Present to Buyers
• Top 10 Things to Include In Your Presentation
• What to Bring to the Meeting
• Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order

• What to Expect From Your First Purchase Order
• How Much Quantity Will a Major Retailer Buy
• How Long Does it Take to Get Paid By a Major Retailer
• Tricks to Get Paid Faster By Major Retailers
• Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
• Promotional Calendars For Additional Sales and Marketing Strategies
• Maximizing Assortment Plans and Product Lifecycles For Major Retailers
• Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
• Retail Ethics and What You Need to Know

MODULE 9 – Working with Distributors

• What to Expect When Working With Distributors
• How to Know If You Need a Distributor
• How to Prepare to Work With Distributors
• Where to Find Them
• How to Get a Distributor to Represent You
• How Much Do Distributors Charge
• Best Practices For Picking the Right Distributor For Your Product

MODULE 10 – Hiring a Manufacturer’s Rep

• What to Expect When Working With a Manufacturer’s Rep
• How to Find a Great Manufacturer’s Rep to Represent You
• How Much Do Manufacturer’s Rep Typically Charge?
• Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 – Selling at Trade Show

• Selling at Trade Shows vs. Selling Direct
• Should You Spend the Money at Trade Shows?
• When it Makes Sense to Sell at Trade Shows
• Best Practices For Making Big Money at Trade Shows

MODULE 12 – Frequently Asked Question

• How Can I Sell to Major Retailers with Just One Product or SKU?
• Do I Need a Patent to Sell to Major Retailers?
• Can I Sell Handmade Products to Major Retailers?
• Do I Need to Have My Products Packaged Before Approaching Retailers?
• What Should I Do if a Major Retail Buyer Asks for Exclusivity
• Can I Sell My Product on My Own Website as well as at Retailers?
• Licensing vs. Manufacturing

MODULE 13 – Selling Products to Online Retailers

• What to Expect When Selling to Online Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Online Retailers
• Preparing Your Product For Online Retail Success

MODULE 14 – Selling Products to Catalogs

• What to Expect When Selling to Catalogs
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Catalogs
• Preparing Your Product For Catalog Success

 MODULE 15 – Selling Products to Small Retailers

• What to Expect When Selling to Small Retailers
• How the Buying Process Works
• How they Differ From Major Retailers
• Best Way to Pitch Small Retailers
• Preparing Your Product For Small Retail Success