How Do I Get My Product in Stores

How Do I Get My Product in Stores – Fast?

Do you have a product that you think would be perfect for chain stores?

Have you wondered…how do i get my product in stores as quickly as possible?

If so, check out this new training video on the subject!

Also, if you like this content, you will probably LOVE Retail MBA – a Training and Coaching System that will teach you how to get your products into chains stores, now! 

Either way, I would love your comments and/or feedback below.

To Your Success,

Karen Waksman

Founder and CEO, Retail MBA Brands

Website: www.RetailMBA.com

Phone: 1-855-Retail-2

Email: info (at) RetailMBA.com

P.S. Retail MBA provides a step-by-step formula on How to Sell to Major Retailers, Online Retailers, Smaller Retailers, Catalogs and More. No Experience Required! These solutions continue to convert for clients year-over-year! These are Time-Tested and Proven Strategies that we utilize ourselves when going after stores! Everything we teach, we test. Want access to these formulas? ANY one of our programs and coaching systems gives you access to them now. With that said…

Here are 4 Easy Ways to Work with Us:

 1) Free Training – If You Would Like to Join Our Next FREE Webinar Training Called “Retail Chain Store Secrets – How to Sell to Major Retail Chains. No Experience Required” Then Sign Up NOW To Learn All About Selling into Retail Chains By Clicking Here! https://www.retailmba.com

2) Masterclass Intensives Want to Join our Next 4 Week Elite Retail MBA Masterclass Intensive? These Intensives Are EPIC for people who Love Fast Paced Learning – Homework, Retail Coaching, Developing Your Strategy, Buyers Contacts and More! These Events Are Held Every Quarter. Join us by Clicking Here: https://www.retailmbabrands.com/masterclass

3) Done-for-You Program – If You Want Karen Waksman and Her Team to Reach Out to Your Top Dream Retail Chains On Your Behalf – And You Have a Retail-Ready Product, Check Out our Epic Done-For-You Service by Clicking Here: https://www.retailmbabrands.com/done

4) In Person Events If You Want to Learn LIVE and Meet Karen Waksman in Person at Our Next Retail Sellers LIVE Event with Other Like-Minded Individuals in Beautiful San Diego, CA! 

We Would LOVE to Have You Join Us by Clicking Here: https://www.americasnextretailproduct.com

Transcripts for this Video Here:

How Do You Get My Product in Stores – Hey everyone. This is Karen Waksman, founder of Retail MBA. And in this particular segment, we’re going to be covering how to get my product in stores fast. Now, if you’ve ever tried to sell to a chain stores, you’ll probably be wondering what I’m talking about because it isn’t fast to get a product into a store. But, on occasion, there are things that you can do to help move things along. So if you’re not getting any responses from buyers or you’re really getting stuck, I’m going to give you one strategy that I use. It’s not always my favorite strategy, but it is a strategy if I’m getting stuck or I want to move forward or I want to get my products into chain stores much faster than usual. So the way that I do it is that I will actually reach out to the assistant buyer.

And I will ask them to set me up with an appointment for vendor day. So let me explain these two things. So first of all, if you don’t know this, all buyers start out as assistant buyers. That’s usually how it works in the chain store business. They usually have to go through some training process, so they all start out as assistants and then ultimately they become buyers. So there’s always an assistant buyer around for the buyer. So just know that. So what I’ll do is I will actually reach out to the assistant buyers when I want to get a meeting for something called vendor day. So what’s vendor day? Vendor day is the day of the week or month or quarter that a chain store buyer will schedule time where people who want to be vendors fly into the corporate office and ultimately try and sell their products to them.

So it’s a day where 10 vendors will come in every 15 to 30 minutes and pitch their products to that buyer. And then ultimately, if the buyer likes that product, they will actually get them probably a purchase order and move forward. So the key here is that you can get a meeting with the chain store buyer during one of these vendor days. And so the way to get a meeting at vendor day is to call the assistant buyer. You don’t call the buyer for this. You call the assistant buyer. So you got to figure out who the assistant buyer is, and then ultimately reach out to them and say, “Hey, I would like to be part of your next vendor day.” And then they, a lot of times, will get you on the schedule. And that’s a quick way of getting your products in front of chain stores and ultimately in front of the chain store buyers.

And hopefully they’ll like your product and will buy your product. Now, I actually try and avoid vendor day typically because if I can actually have a meeting with a buyer on a one-on-one basis, that’s not on the same day as all my competitors, I’d rather do that. I’d rather have sole focus and energy from that buyer. And when they’re meeting with 10 other potential vendors, it’s not always the best situation, right? Because they’re not always focused on me. So I will always use my strategies and my tactics to get products to the stores, the tactics that I explain in Retail MBA, my program. But ultimately, vendor day is one way that you can get a product into stores fairly quickly, because you can actually streamline the approach, get a meeting with that buyer for the next vendor day. And they do these fairly often, right?

So that’s the good news, because again, they’re always looking for new, interesting, innovative products. So if you want to get your products into a chain store fast and in front of that buyer, that’s the quickest way to do it. You have to get a meeting with the buyer. You have to get a buyer to take a look at your product, and that’s one way of doing it. So anyways, I hope that provides value. This is Karen Waksman with Retail MBA. If you want to learn more about how the entire process of getting a product into the store works, please check out Retail MBA, my actual program. Otherwise, please leave your comments below. I hope this provides value and please be on the lookout for the additional content that I create. Thanks.

Selling to Retail Buyers

Selling to Retail Buyers – #1 Mistake to Avoid

When selling to retail buyers, what’s the #1 mistake to avoid?

What is the best way to pitch a chain store buyer?

In this short training video, I walk through the top mistake companies make when pitching products to chain store buyers!


Selling to Retail Buyers


To get access to an entire 6 Part FREE video training series, please enter your name and email address in the box next to this video!

Also, if you like this content, you will probably LOVE Retail MBA – a Training and Coaching System That Shares HOW to Sell to Chain Store Buyers NOW!

Either way, I would love your comments and/or feedback below.

To Your Success,

Karen Waksman, Retail MBA

How to Sell in Retail

(5 Steps to Strike Retail Gold!)

If you have a  new product and you are wondering how to sell in retail – you will probably want to know the 5 steps you need to take to make this happen!

And that’s what this short training video is about!

During this training, we will discuss how you can get your products into stores as quickly as possible.

Hope it helps!

How to sell in retailTo get access to an entire 6 Part FREE video training series, please enter your name and email address in the box next to this video!

Also, if you like this content, you will probably LOVE Retail MBA – a Year Long Training and Coaching System That Helps You Get into Chain Stores NOW!

Either way, I would love your comments and/or feedback below.

To Your Success,

Karen Waksman, Retail MBA

Transcript for This Video Listed Here: 

How to Sell in Retail – This is Karen Waksman, Founder of Retail MBA. And in this particular segment, we’re going to be covering the top five steps on how to sell in retail and to strike retail gold! And what that really means is that we want to get your products to the chain stores, because that’s where the real money is at because these buyers or chain stores can buy your product in mass. So that’s why I talk about chain stores and why I teach about it. So we really want you to strike retail golden. With that said, we’re going to be covering five steps that the retail sales professionals take in order to get a product into a store. And I’m hoping that these tips will help you think, and get going, and get started and getting your products into stores. So the first step is that retail sales professionals do what they try and get products to the stores is that they do not make any decisions until they go to the retailers and they go shopping.

What does that mean? Well, retail sales professionals know that if they walk a store and they look at the section of the store that matters to that product that they’re representing, that they will get all most of the information that they need. So for instance, if you have a consumer electronics product and the retail sales professional goes to that retail store, what they’re looking for is the consumer electronics section of the store. And they’re going to walk to that section of the store and they’re going to analyze all sorts of stuff. And the reason they’re going to do this is because they want to make sure that they understand exactly what the retailer wants. And the only way to know that is to walk to that store because you can learn all about a buyer simply by seeing what they purchased. You see, buyer purchased your competitors’ products, because they think there’s something interesting there, which means that the buyer approved their pricing, it means that the buyer approved their packaging, they approved all sorts of things, which means that the buyer likes that.

So what you want to do is understand by going to that section of the store, you will learn so much about that buyer and what matters to them. So that’s why retail sales professionals don’t do any marketing, or selling or anything until they walk the stores. If I can give you any advice, that’s the first thing that you do. Step one is you go to the section of the store that’s relevant to your product type. The next thing is, you’re going to assess and this is what the professionals do. They assess the competitor’s price, packaging, and placement. So if you’re looking at that section of the store and you see that all the products related to your product type your competitors are at $19.95.

That means you need to be in that range or a little bit less or a little bit more, but mostly about that range because that’s what the buyer wants. And a lot of people just create pricing based on what they think is interesting for their product type, but a buyer won’t buy. And the buyer is actually telling you what they want on the store shelves. And also, packaging. A buyer will tell you what kind of packaging they want. So if you go to that section of the store and you see all your competitors in a box, the packaging is in a box at a certain size and shape. That means that your product needs to be in a box and certain size and shape. That’s what the buyer wants. You don’t have to reinvent the wheel with packaging. And I go into all of this in my program, but just know that these are the things that the sales professionals look for.

They’re trying to figure out what the buyer wants and the way to do that is to walk the stores and figure out what’s consistent here, what it is that they’re buying and so forth. The next thing that the retail sales professional do, and step three, is that they then go and figure out their plan. Which basically means that they’re going to find all the retailers that fit for their product type for the best return on investment. So they’re looking for all the different retailers that would currently be willing to buy their product and actually have room for their product. So there’s a section of the store that’s related to their product type. So again, if it’s a consumer electronics product, they’re going to look for all the retailers that sell consumer electronics product. And then ultimately they want to find the ones that are relevant to their product, and that can buy a lot of product, which means the larger the stores, the ones that have the most volume, the one that can buy the most are the ones that should be on their list.

So they’re going to create a list of all of the potential stores that they can go after. They don’t just pick one or two, they pick 20 or 50 or 100 of them on their list. So that’s the next thing they do. The next thing they do is they basically analyze the strength of the product and its unique quality. So they’re going to look at… So it’s that consumer electronics product, once they went to the stores and they analyze what’s going on in the market, and then they figured out all the retailers they could potentially go after and they realized that there is a good market there that people would be willing to buy, there’s enough retailers to sell to, the next thing they’re going to do is they’re going to analyze their particular product they’re responsible for because ultimately that’s going to help them sell.

So they’re going to analyze all the strengths and unique qualities of this product. So now that they saw what the competitors are doing and what their competitors unique qualities are, they’re going to have to come up with all new sense of unique qualities that they’re going to include in their pitch because the retail sales professionals need to explain to the buyer what it is that’s interesting about that product type. And the thing about retail buyers is they see the same product all day, every day, so you better have a really, really interesting story as to why your product is unique, different, interesting, and so forth. And ultimately that’s what the retail sales professionals do in step four, they analyze the product strengths and unique qualities and ultimately come up with a whole list of all the reasons why that product is so unique and different that ultimately a buyer would be willing to take your product over somebody else’s, and that’s what they do.

And then step five. Once they figure out all those things, once they’ve gone to the stores, they’ve analyzed the competition and they figured out all the different potential stores to go after, and then they analyze all the strengths and weaknesses of this product and all the different reasons why this product should be in stores that are unique to the competitors, then what they’ll finally do is create packaging and sell sheets and all sorts of marketing collateral so that it is in alignment with what they saw. So, step five is critical here. You take all that information that you have based your competitor’s information and all this stuff that you did by going to stores and analyzing the qualities of your product and then you ultimately create marketing collateral that explains all that. Because what you want to do is make all your marketing and packaging relevant to what matters to buyers and what matters to the audience.

And the only way to do that is to go out and do your research. And then ultimately that’s when you start creating packaging and that’s when you start creating marketing collateral. And that’s when he started approaching buyers, because all the heavy lifting goes in figuring out the process of how to make your product interesting, unique, different to that chain store buyer. And the way to do that is to do all that research in advance and then adjust your packaging, and sell sheets, and marketing and so forth to make that happen to make it interesting so that that stuff actually sells your product for you because your packaging is so on point, and your sell sheets and your marketing’s so on point that the buyer’s interested in you because they can tell that you know what you’re doing based on all the research you did. Obviously there’s a whole list of things that you do to get a product into a store.

But if I was to pick the five steps to strike retail gold, it would be these things. And these are the things that retail sales professionals do. And obviously, I teach how to create sell sheets and what is the sell sheet in my program, as well as how to actually create packaging succinctly and marketing collateral and all this other stuff in Retail MBA my program. But ultimately I hope this stuff helps you get going and thinking about how to get your products into stores. This is Karen Waksman, founder of Retail MBA. Please be on the lookout for the additional content that I create. And I would love your feedback, comments below. If you have a moment, it’d be great because I love to know whether or not I’m on track and it’s helpful and so forth. And ultimately, please be on the lookout for the additional stuff that I create in order to help you with your journey of getting your products into stores. Thanks so much.

Retail Buyers

Retail Buyers – What’s the #1 Thing They Care About?

Are you trying to sell a product to retail buyers? Do you want to know what it is that they care about the most? If so, you will love this short training segment on the subject!

During this short training, I will discuss what retail buyer’s care about the most and how it can help you get them interested in your product.

Hope it helps!


Retail Buyers

To get access to an entire 6 Part FREE video training series, please enter your name and email address in the box next to this video!

Also, if you like this content, you will probably LOVE Retail MBA. Click Here to learn more!

Either way, I would love your comments and/or feedback below.

To Your Success,

Karen Waksman

Retail Buyer